ip 101: why startups should care about ip from day 1 [phoenix startup week]
TRANSCRIPT
IP 101:Why Startups should
care about IP from Day OneMaximize Valuable Strategic Assets | Minimize Risk
Mention:
@traklight
@maryjuetten
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
#startuplife
Got intellectual property?
Why care…
100% of all companies have IP.
Capturing innovation
(and thus value) is hard.
Over 80% of a business’
value is in their IP.
IP theft costs US
companies $300 billion
annually
700K new startups
annually
vs.
20% protected IP
after 1st year
Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?
Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
Patents
(Utility & Design)
What is IP?
Copyright ©
What is IP?
Trademarks
TM SM
What is IP?
Image courtesy: Shelby Asistio
®
Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
IP Misconceptions
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconceptions
Trade secrets are the easiest to
protect because there is no
registration.
IP Misconceptions
You can copy anything
without a copyright ©
IP Misconceptions
You can copyright an idea.
IP Misconceptions
Domain = TM
IP Misconceptions
If I pay for it, I own it.
IP Misconceptions
Patents mean right
to make or sell.
IP Misconceptions
Software
Restaurant
Branding
Prototype
Name
Image courtesy: MG Siegler
Homepage
Questions????
Follow me @traklight
@maryjuetten
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice.
Please consult with an attorney before making any intellectual property protection decisions.