iot walmart-case study
TRANSCRIPT
Innovating WalmartRoopali Aneja, Aravind Gopalakrishnan, Briana Lemon, Sohan Rane, Praveen Sundar
Wal-Mart in Numbers
● 11,000 stores ● 27 countries● $15 billion annual revenue● 2 million employees● Market Share: 63% ● Closest Competitor: Costco (17%)
Business Strategy● Maintain Cost Leadership● Product Differentiation● Control of IS / Tech Innovation● Enterprise-wide Customer Satisfaction
IS Strategy Triangle
Porter’s Five Forces
Industry AnalysisD’Aveni’s Hypercompetition (7’S)1. Superior Stakeholder Satisfaction2. Strategic Soothsaying3. Positioning for Speed4. Positioning for Surprise5. Shifting the Rules of Competition6. Signaling Strategic Intent7. Simultaneous and Sequential Strategic Thrusts
Firm Analysis
Dynamic Capabilities: ● Business model - Reduce costs of supply chains● Successful inventory & vendor management● Supply Chain Management● Customer Relationship Management● Local market outlets (US) with outside retailer● Use of NodeJS for mobile applications
Alignment With Business Strategy
● Applications - Cost Leadership● Infrastructure - Enterprise-Wide
Customer Satisfaction● IS Organization - Cost Leadership● Outsourcing - Tech Innovation● Governance Style - Product
Differentiation
Internet of Things
● Sensors● Connectivity● People ● Processes
Internet of Things - Example
Business Strategy : Enterprise-wide customer satisfaction
Gartner’s Hype Chart
IoT Maturity - 5~10 years
Documents: Devices:
Source: Visual Capitalist
A Value-Added Solution
Empty ShelvesGrumpy CustomersUnderstaffed Stores
$3 Billion Opportunity
To Adopt or Not Adopt?
1984: Barcode & Satellites2003: RFID2015: IoT?
QUESTIONS?