iOS vs Android For Business

Contents Introduction Integration with Google Products Understand Your Target Audience Security Vs Reach Browsers and Speed Reaching The Tablet Market Paid Vs Free Applications Availability Choosing the Right Agency

Introduction Although both Apple and Android apps are relevant and essential in today’s

competitive business environment, it is important to understand the pros

and cons of both.

This helps is deciding which one to start out with.

Integration With Google Products One benefit of choosing Android apps over iOS apps is that your business

app can integrate and make use of interesting Google products and add-

ons.

So you can easily integrate with Google Hangout, Google Plus Chat and

Calendar etc. There are these different set of Add-ons that Apple also

provides and one can choose according to business requirements.

Understand Your Target Audience Does your business sell products for a mass audience or a niche

audience? Are your products for professionals or the youth.

Understanding the target audiences and their OS preferences helps you

get a clear picture about the platform that you should choose, for building

your business app.

The idea here is to maximize the audience reach of the application.

Security vs Reach Apps built with iOS are more secure and work within the Apple system.

With Android, the reach of the apps is wider and there are a wide variety of

handsets to choose from.

Browsers and Speed As far as the number of browsers are concerned, Android surely provides

more options.

On the other hand, iOS provides faster processing speed, which adds to the

speed of application usability.

Reaching The Tablet Market Knowing your tablet market and the relevance of your product with the

tablet audience is very important.

The iOS platform scores more over Android when it comes to the tablet

market.

Focussing on iOS, if your target audience is skewed towards tablets, is

definitely recommended.

Paid vs Free Applications There are two reasons to choose iOS over Android, when creating paid

apps. The first reason is that iPhone owners in general are more willing

to pay for apps where as Android owners are slightly reluctant.

The second reason being that Apple provides an easier and a smoother

system for payments while purchasing apps on the iPhone.

Availability All iOS apps are only available to be downloaded from the iOS app store.

The app can also benefit from the ranking and visibility features of the app

store.

Android apps on the other hand provide a wider reach, as they can be

downloaded from various app stores like Kindle and Amazon.

Choosing The Right AgencyBusinesses looking for development of mobile apps must partner with a professional agency like PixelCrayons. PixelCrayons has a track record of delivering end-to-end design and development solutions for a variety of mobile apps across business verticals.

PixelCrayonsReach Us At :-https://www.facebook.com/PixelCrayonshttps://twitter.com/PixelCrayonshttps://plus.google.com/+Pixelcrayons/postshttps://www.linkedin.com/company/pixelcrayons

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