IOM X Research & Learning PortfolioOctober 2018

Summary

Baseline Studies & Impact Assessments

Open Doors

In line with the application of a robust Communication for Development (C4D) approach, IOM X has put of a lot of emphasis on Research & Learning (R&L) to make sure that all IOM X Campaign media content and activities are informed in an evidence-based manner. This means that IOM X has conducted a number of qualitative and quantitative research activities to inform campaign activities including, surveys, focus groups, interviews and consultations. This R&L portfolio includes Knowledge, Attitude and Practice (KAP) baseline and impact assessment studies, learning resources, research reports and a full reference list.A full list of resources including links to all resources can be found on page 7-8.

Data collection method: Online panelSample size: Thailand pre: n=313, post: n=302; Indonesia n=324, post: n=307; Malaysia pre n=208, post n=104Target audience: Demand (employers and general public) Issue(s): Domestic worker rights

This section includes all KAP baseline and impact assessments that have been conducted since 2014 by research partner Rapid Asia. In these studies, a KAP Index® (an indicator developed by Rapid Asia) is utilized in which knowledge, attitudinal and behavioural intent measures are incorporated to form an index. The higher the KAP Index, the more developed the mindset of the beneficiaries. A significant increase in the KAP Index following an intervention is evidence of impact and that some level of behaviour change is very likely to have taken place. The KAP Index has been used to measure the impact of human trafficking and safe migration interventions in the past, in over 20 countries. This means there are already estab-lished benchmarks, which help guide future interventions and contextualize results. Two different methodologies were used to collect data for the below studies: online panels and face-to-face surveys.

From April 2015 to December 2016, IOM conducted six KAP baseline and impact studies in Thailand, Indonesia and Malaysia to inform the development and assess the impact of Open Doors: An IOM X Production. Survey respondents were between the ages of 15-50, living in urban areas. Around half of the respondents were employers of domestic workers, and the other half were members of the general public. The surveys assessed the KAP with regard to domestic worker rights. They were also used to assess awareness of human trafficking, previous exposure to domestic workers’ rights, trusted sources of information and media consumption habits.Informed by the results of this baseline study and community recommendations, the objective of Open Doors was to encourage the target audience (especially employers) to adopt practices to reduce exploitation, such as providing one day off per week to domestic workers. After the launch of Open Doors, IOM conducted a post intervention survey, employing the same methodology to assess the impact of the video and surrounding campaign activities. In addition to assessing the shift in KAP, this survey was used to assess campaign execution and engagement.View reports: Indonesia Baseline Full Report, Indonesia Baseline Summary, Thailand Baseline Full Report, Thailand Baseline Summary, Thailand Impact Assessment Full Report, Thailand Impact Assessment Summary, Indonesia Impact Assessment Full Report, Indonesia Impact Assessment Summary, Malaysia Baseline and Impact Assessment Full Report, Malaysia Impact Assessment Summary, and the Three Country Comparative Assessment: Indonesia, Malaysia and Thailand.

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Know Before You Go

Data collection and sample size: Online panel, pre: n=232, post: n=116Target audience: Demand (general public)Issue(s): Exploitation in the fishing industry

Before conducting the pre and post survey, Prisana was informed by qualitative research, desk reviews and stakeholder recommendations. The objective of the video was to raise awareness about trafficking in the fishing industry and for viewers to care enough to want to learn more via the IOM X website. After the launch of Prisana (May-June 2016), IOM conducted a KAP pre and post survey to assess the impact of Prisana: An IOM X Drama video, surrounding campaign activities, campaign execution and engagement. Survey respondents, Thai nationals aged 15-50, living in urban areas were sourced through an online panel. The surveys assessed KAP shift with regard to exploitation in the fishing industry. The surveys also assessed awareness of human trafficking, former exposure to exploitation in the fishing industry, trusted sources of information and media consumption habits.View reports: Baseline & Impact Assessment Full Report and Baseline & Impact Assessment Summary Report.

Data collection and sample size: Face-to-face, pre & post: n=30Target audience: Source (aspirant migrants) Issue(s): Safe migration

Before conducting the pre and post survey, Know Before You Go was informed qualitative research with aspirant and returned migrants, as well as recommendations from stakeholders. Based on these findings, the objective was to increase understanding about how to migrate safely for work and for them to demonstrate intent to practice safer behaviour, such as contacting a migrant resource centre before departure.

In April and May 2016, IOM conducted one KAP study to assess the impact of Know Before You Go. Survey respondents were men, aged 18-35, living in Svay Rieng, Cambodia (known for being a source area for Cambodian migrants fishers), with an aspiration to migrate in the next 12 months. The surveys assessed the impact of the video, as well as campaign execution and engagement. The surveys assessed KAP shifts with regard to safe migration practices before and after watching Know Before You Go. The surveys also assessed awareness of human trafficking, former exposure to exploitation in the fishing industry, trusted sources of information and media consumption habits. In addition to this KAP study, IOM also disseminated another face-to-face survey from March to April 2016 to 30 men and women who visited the Poi Pet Migrant Resource Centre. The objective of this survey was to assess message retention and how many key messages from the video participants could remember.View reports: Baseline and Impact Assessment Full Report, Impact Assessment Summary Report and Poi Pet MRC Survey Report.

Prisana

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Cotabato Roadshow - I am Fatima

Data collection and sample size: Face-to-face, pre: n=243, post: n=385.Target audience: Source (aspirant migrants) Issue(s): Safe migration, domestic work

In August 2016, IOM conducted a baseline survey to inform the campaign content development for the IOM X Roadshow in Cotabato, Maguindanao, Philippines. Surveyors conducted face-to-face interviews with 243 women living in Maguindanao, aged 18-35, with low levels of education and an aspiration to migrate abroad for the first time to assess their KAP with regard to safe migration practices. This survey was also used to assess awareness of human trafficking, previous exposure to human trafficking and safe migration information, trusted sources of information, self-perceived agency and media consumption habits.

Informed by the results of this baseline study and community recommendations, the objective of the IOM X Cotabato Roadshow was to encourage the target audience to verify the legitimacy of their recruiter’s license with the Philippines Overseas Employment Administration (POEA) before migrating overseas. After the launch of the IOM X Roadshow and the flagship video content, I am Fatima, IOM conducted a post survey, employing the same methodology with 385 women to assess the impact of the video and surrounding campaign activities. In addition to assessing the shift in KAP, this survey was used to assess campaign execution and engagement.View reports: Baseline Full Report, Baseline Summary, Impact Assessment Full Report and Impact Assessment Summary.

Data collection and sample size: Face-to-face, pre: n=403, post: n= 400.Target audience: Source (aspirant and returned migrants) Issue(s): Safe migration

In April 2017, IOM conducted a baseline survey to inform the campaign content development for the IOM X Bangladesh Roadshow. Surveyors conducted face-to-face interviews with 403 men (70%) and women (30%) living in Narsingdi, Bangladesh, aged 18-35, with low levels of education and an aspiration to migrate abroad in the next 12 months. Both first time aspirant migrants and returned aspirant migrants were surveyed. The baseline study collected data to assess their KAP with regard to safe migration practices,awareness of human trafficking, previous exposure to human trafficking and safe migration information, trusted sources of information, self-perceived agency and media consumption habits.Informed by the results of this baseline study and community recommendations, the objective of the IOM X Bangladesh Roadshow was to encourage the target audience to make sure they have the right work visa before they migrated abroad by utilizing the services of Bureau of Manpower , Employment and Training (BMET), District Employment and Manpower Office (DEMO) or Ovibashi Karmi Unnayan Program (OKUP). After the launch of the IOM X Roadshow and the content (four videos), IOM X conducted a post survey in December 2017, employing the same methodology with 400 men (70%) and women (30%) to assess the impact of the videos and surrounding campaign activities. In addition to assessing the shift in KAP, this survey was used to assess campaign execution and engagement.View reports: Baseline Full Report, Baseline Media Consumption and Baseline Summary, Narrative Report on Knowledge, Attitudes and Intended Practices of Young Aspirant Migrants in Narsingdi, Bangladesh, Impact Assessment Full Report and Impact Assessment Summary.

Bangladesh Roadshow

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Data collection and sample size: Online panel, pre: n=454, post: n=201.Target audience: Demand (consumers, general public) Issue(s): Exploitation in the garment industry

Before the online launch, Made was informed by qualitative research, and based on the findings the objective was to lead viewers to acknowledge that the products that they use on a daily basis might be produced by human trafficking victims, express feelings of dislike that human trafficking could be used in producing daily products, and motivate viewers to share this video to inform others.In September 2017 (following the launch), IOM conducted a KAP study to assess the impact of Made. Survey respondents were young Filipinos (aged 18-25) living in Manila. The study included a pre and post survey, to assess the impact of the video and surrounding online campaign activities. The surveys assessed KAP shifts with regard to socially responsible purchasing and exploitation in the garment industry. The surveys also assessed awareness of human trafficking, previous exposure to exploitation in the garment industry and socially responsible purchasing, trusted sources of information and media consumption habits.View reports: Baseline and Impact Assessment Full Report, Baseline and Impact Assessment and Online Performance Analysis.

Made YouTube Miniseries

Data collection and sample size: Face-to-face, n=1002Target audience: Source (aspirant and returned migrants) Issue(s): Safe migration

In September 2017, IOM conducted a baseline survey to inform the campaign content development for the IOM X Campaign in Yangon, Myanmar. Surveyors conducted face-to-face interviews with 1002 men and women living in Yangon, aged 18-35, with low levels of education and an aspiration to migrate abroad within the next 12 months. Both first time aspirant migrants and returned migrants were surveyed. The baseline study collected data to assess their KAP with regard to safe migration practices. This survey was also used to assess awareness of human trafficking, previous exposure to human trafficking and safe migration information, trusted sources of information, self-perceived agency and media consumption habits.

View reports: Baseline Full Report and Baseline Summary Report.

Myanmar Roadshow

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IOM X C4D Toolkit

C4D Toolkit: R&L Annexes

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This is a 69-page, step-by-step toolkit for development professionals working on information, awareness-raising or behaviour change communication campaigns in the counter-trafficking sector. The toolkit will help trainees understand Communication for Development (C4D) and Behaviour Change Communication (BCC), as well as develop a C4D strategy for counter-trafficking initiatives. The toolkit also includes examples of three IOM X campaigns (see R&L Annexes below for description), which are included in the annex. Available in Bahasa Indonesia, Bangla, English, French, Khmer, Mandarin, Myanmar and Thai.View: IOM X C4D Toolkit

IOM X created three short guides to go along with the IOM X C4D Toolkit. IOM X has been successful at quantifying impact, and these new guides list out the step-by-step process of how IOM X applied a C4D approach to inform, monitor and evaluate the following activities: Know Before You Go (short form video), Open Doors (one long form video) and Prisana (one drama music video).View R&L Annexes: Know Before You Go, Open Doors and Prisana.

IOM X has developed Human Trafficking Snapshots for seven countries: Brunei Darussalam, Cambodia, Indonesia, Philippines, Singapore, Thailand and Viet Nam. The Human Trafficking Snapshots identify key trafficking in persons trends, including priority target audiences by geography, age, gender and ethnicity. Each snapshot is an information resource for the counter-trafficking sector and IOM X’s partner to ensure consistency of messaging across all related activities.View snapshots: Bangladesh, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Philippines, Singapore, Thailand and Viet Nam.

Communication for Development (C4D) Resources2

IOM X Research Reports

IOM X Snapshots

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IOM X and IBM Case Study

In August 2016, IOM X and IBM developed ideas for a potential technological solution to prevent the exploitation of migrant domestic workers. Unlike other mobile applications that exist for domestic workers and employers, the prototype created by IOM X and IBM is the first that helps facilitates communication between the two. Given the success of the workshop, IOM X and IBM released a case study, which includes a workshop facilitation guide. The case study is geared at partners and other counter -trafficking stakeholders.View: IOM X and IBM Case Study.

Assessment Report: Profile of Returned Cambodian Migrant Workers

In June 2014, more than 250,000 Cambodian migrant workers returned home to Cambodia from Thailand, prompted by fear of arrest and uncertainty about the tumultuous political situation in Thailand. The majority of them undocumented and travelling with families and young children, returned across the border to Cambodia. In response, the International Organization for Migration (IOM) in Cambodia conducted interviews with 667 of these returning migrant workers to better understand their needs and concerns before, during and after their migration. IOM X conducted a gender analysis based on the collected data and wrote the report.View: Assessment Report: Profile of Returned Cambodian Migrant Workers.

Bangladesh Stakeholder Analysis

Following the roll out of the IOM X Bangladesh Roadshow in November 2017, IOM X and IOM Bangladesh conducted a series of interviews with key stakeholders that were involved in various steps throughout the roadshow process, which began in early 2017. The interviews were then analyzed to assess how the stakeholders felt about using a highly participatory Communication for Development approach for creating the campaign and if the process has created a sense of ownership of the campaign materials.

IOM OIM

IOM OIM

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Open Doors, Indonesia, Baseline (pre) Full Report, May 2015https://tinyurl.com/opendoorsbaselineID1Open Doors, Indonesia, Baseline (pre) Summary, May 2015 https://tinyurl.com/opendoorsbaselineID2 Open Doors, Thailand Baseline (pre) Full Report, May 2015 https://tinyurl.com/opendoorsbaselineTH1 Open Doors, Thailand Baseline (pre) Short Summary, May 2015 https://tinyurl.com/opendoorsbaselineTH2Open Doors, Thailand Impact Assessment (post) Full Report: June 2016 https://tinyurl.com/opendoorsimpactTH1 Open Doors, Thailand, Impact Assessment (post) Summary, June 2016 https://tinyurl.com/opendoorsimpactTH2 Open Doors, Indonesia, Impact Assessment (post) Full Report, June 2016 https://tinyurl.com/opendoorsimpactID1 Open Doors, Indonesia, Impact Assessment (post) Summary, June 2016 https://tinyurl.com/opendoorsimpactID2Open Doors, Malaysia Baseline and Impact Assessment Full Report, December 2016https://tinyurl.com/opendoorsMAL1 Open Doors, Malaysia Impact Assessment Summary, December 2016https://tinyurl.com/opendoorsMAL2 Open Doors, Three Country Comparative Assessment: Indonesia, Malaysia and Thailand, February 2017 https://tinyurl.com/opendoors3country Know Before You Go, Baseline and Impact Assessment Full Report, June 2016 https://tinyurl.com/KBYGimpact1 Know Before You Go, Impact Assessment Summary Report, June 2016 https://tinyurl.com/KBYGimpact2 Know Before You Go, Poi Pet MRC Survey Report, June 2016 https://tinyurl.com/KBYGmrcsurvey Prisana, Baseline & Impact Assessment Full Report, June 2016 https://tinyurl.com/prisanaimpact1 Prisana, Baseline & Impact Assessment Summary Report, June 2016https://tinyurl.com/prisanaimpact2 Cotabato Roadshow, Baseline Full Report, October 2016 https://tinyurl.com/cotabatobaseline1 Cotabato Roadshow, Baseline (pre) Summary, October 2016 https://tinyurl.com/cotabatobaseline2 Cotabato Roadshow (I am Fatima), Impact Assessment (post) Full Report, July 2017 https://tinyurl.com/cotabatoimpact1 Cotabato Roadshow (I am Fatima), Impact Assessment (post) Summary, July 2017 https://tinyurl.com/cotabatoimpact2 Bangladesh Roadshow, Baseline (pre) Full Report, May 2017 https://tinyurl.com/bangladeshbaseline1 Bangladesh Roadshow, Baseline Media Consumption, May 2017 https://tinyurl.com/bangladeshmedia Bangladesh Roadshow, Baseline (pre) Short Summary, May 2017 https://tinyurl.com/bangladeshbaseline2Bangladesh Roadshow, Impact Assessment (post) Full Report, January 2018 https://tinyurl.com/bangladeshimpact Bangladesh Roadshow, Impact Assessment (post) Summary Report, January 2018 https://tinyurl.com/bangladeshimpact1Bangladesh Roadshow Stakeholder Analysis, 2018https://tinyurl.com/bangladeshstakeholders A Narrative Report on Knowledge, Attitudes and Intended Practices of Young Aspirant Migrants in Narsingdi, Bangladesh, September 2018https://tinyurl.com/bdkapnarrative Myanmar Campaign, Baseline (pre) Full Report, October 2017 https://tinyurl.com/myanmarbaseline1 Myanmar Campaign, Baseline (pre) Summary Report, October 2017 https://tinyurl.com/myanmarbaseline2 Made, Baseline and Impact Assessment Full Report, October 2017 https://tinyurl.com/madeimpact1 Made, Baseline and Impact Assessment Short Summary, October 2017 https://tinyurl.com/madeimpact2Made, Impact Assessment on KAP and Online Reach, January 2018https://tinyurl.com/madeimpact3

Reference List (in order by programme)

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Communication for Development (C4D) Resources

IOM X Research Reports

IOM X C4D Toolkit (Bahasa Indonesia) https://tinyurl.com/c4dtoolkitbahasaidIOM X C4D Toolkit (Bangla) https://tinyurl.com/c4dtoolkitbanglaIOM X C4D Toolkit (English) https://tinyurl.com/c4dtoolkit2018IOM X C4D Toolkit (Khmer) https://tinyurl.com/c4dtoolkitkhmerIOM X C4D Toolkit (Lao) https://tinyurl.com/c4dtoolkitlaoIOM X C4D Toolkit (Mandarin) https://tinyurl.com/c4dtoolkitmandarinIOM X C4D Toolkit (Myanmar) https://tinyurl.com/c4dtoolkitmyanmarIOM X C4D Toolkit (Thai) https://tinyurl.com/c4dtoolkitthai C4D Toolkit: R&L Annexes, Know Before You Go, October 2017 https://tinyurl.com/KBYGannex C4D Toolkit: R&L Annexes, Open Doors, October 2017 https://tinyurl.com/odRLannex C4D Toolkit: R&L Annexes, Prisana, October 2017 https://tinyurl.com/prisanaRLannex

IOM X Snapshots Bangladesh, 2018https://tinyurl.com/bangladeshsnapshot2018 IOM X Snapshots Brunei Darussalam, 2018https://tinyurl.com/bruneisnapshot2018 IOM X Snapshots Cambodia, 2018https://tinyurl.com/cambodiasnapshot2018 IOM X Snapshots Indonesia, 2018 https://tinyurl.com/indonesiasnapshot2018 IOM X Snapshots Lao PDR, 2018https://tinyurl.com/laopdrsnapshot2018 IOM X Snapshots Philippines, 2018 https://tinyurl.com/philippinessnapshot2018 IOM X Snapshots Singapore, 2018 https://tinyurl.com/singaporesnapshot2018 IOM X Snapshots Thailand, 2018https://tinyurl.com/thailandsnapshot2018 IOM X Snapshots Viet Nam, 2018https://tinyurl.com/vietnamsnapshot2018 Assessment Report: Profile of Returned Cambodian Migrant Workers, 2016 https://tinyurl.com/returnedmigrants IOM X and IBM Case Study, 2017https://tinyurl.com/IOMX-IBM

For further information, please contact Tara Dermott, IOM X Program Leader, at tdermott@iom.int or visit IOMX.org8