investors needed to help transform education

Transforming Education

and Delivery of Services

Overview

• GuidEd Fusion Inc. was founded to take delivery systems to a

higher level.

• Our solution provides educators relief from energy-sapping

logistical challenges.

• Teams are guided through systematic problem solving, which

builds familiarity and confidence.

Value Proposition • Allow Schools to meet legislative mandates and increase student

achievement

– It takes 6 hours per student which translates into 3 months per student to complete a behavior plan (45 students should have a PTR at Pine MS). It would cost $7,371 to serve all 27 without GuidEd. And that’s just for a behavior intervention!

– $271.56 per student/year to serve Muti-tier Systems of Support, for staff time cost, and they are currently only serving (5-10% of school population).

– 3 ½ hours per student/year to meet mandate for Academic Personalized Plan for all K-12 students. That’s at least $105 per student in cost per time spent. $95,550 for 910 students at Pine MS

Business Model

Revenue Generation

• Subscription based pricing at

targeted school districts

world-wide.

• Tiered discount pricing per

number of students.

Copyright 2011, GuidEd Fusion

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Problem

Unguided problem solving

• Cost $176,478/year at a

middle school of 910

students.

GuidEd Solution

• Teaming logistics and

guided problem solving

that is fully integrated


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Market Size / Current Cost

• Total Available Market

– 14,000 school districts earn 44% discount rate of $19.68 per student. GuidEd would profit over a billion per year in annual subscription fees

– Expect to have at least $1,142,400.00 in annual subscription fees by October 2013.

– TAM for Nevada is $5,872,850 million (438,615 total Nevada students assuming $13.39 average price per student which is a 65% discount off list)

The Problem

Data Decision Making Teaming

Incomplete picture

•Spreadsheet nightmare

Impossible to access by all stakeholders

Inability to integrate

•Academic

•Behavior

•External Factors

Inconsistent visual presentation


Problem solving

•Inconsistent

•Static

•By hand

Missing structure for team member collaboration

Parents and students not consistently included

Inability to serve all students


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Underlying Technology

• The Billy Bean of Education—Seeking “One Number” through predictive

analytics.

• As part of the GuidEd solution, we will develop indices, algorithms, and

unique analytics and intend to file patents to protect our market position.


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Target Customer

• School Districts

– Piloting at Washoe CSD and Douglas CSD

– We want to target those districts that have successfully implemented Multi-tiered Systems of Support (MTSS), but realize need to increase efficiency and effectiveness


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Market Analysis

• Market A Nevada Public School System

• Market B Nevada Private School System

• Market C United States Public School Districts

• Market D American International Schools


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Selling Strategy

GuidEd Tour

• Lease a campaign style bus and drive to the door step of targeted districts. A tangible presentation where key stakeholders are together will bring the product to life.

• Present at the Education Research and Development Institute http://www.erdius.com/

• We currently have public and private middle and high schools in Northern Nevada. I am also in communication with American International Schools.

Sign up fee as an allowance

• $10,000 minimum for set up fee for customization and data feed needs. If it’s not needed it will roll to future subscription fees.

Targeted Delivery Systems


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Consequence

Management/Bully and

Suicide Prevention

Academic Personalized Plans

Multi-tiered

Systems of

Support

English Language Learners

Wrap Around Services

SHARE curriculum delivery

School-based health care logistics

Prevent Teach Reinforce Model

for Behavior Intervention


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Core Management Team

• Management team

– Joe Genasci, President and CEO, team builder, salesman, visionary, and champion of product development

– Roger Harris, Data Scientist (Database, Analytics, and Data Mining) and Product Development Leader

– Bhavani Prasad, Sr. Technology Advisor, Six Sigma and Complex Systems Expert

– Elisabeth Genasci, Vice President and Chief Communications and Marketing Officer

– Jed Ritchey's, Attorney, Formerly Associate General Counsel with Zynga Game Network Inc.

Leadership Introduction

• Joe Genasci, NBCC, President and CEO

– Microage Mesa

– Network 21, University of California at Davis

– Robert C. Byrd National Technology Transfer Center, Wheeling Jesuit University

– Qvidian

• Roger Harris, Data Scientist (Database, Analytics, and Data Mining) and Product Development Leader

– SQL Server

– Secure, High-Performance Applications

• Bhavani Prasad, Sr. Technology Advisor, Six Sigma and Complex Systems Expert

– Responsible for server-based gaming, and coinless slot machines at IGT

– Top 50 mathematicians in India and attended school that only admitted 1% of tens of thousand applications.

Advisory Board and

Consultants • Paul Dugan, Former Superintendent of Washoe County School

District

– Helps GuidEd navigate the maze of a large district

• John Shin-Lee, Angel Investor and business management consultant

– John brings GuidEd Fusion solid business management and ability to help seek funding sources.

– owns a school for students diagnosed with Autism (Capitol Autism and Land Park Academy) and a behavior consulting firm (330 current employees) they are launching nation-wide this year

• Dan Canada, PhD, Math Professor and Researcher at Eastern Washington University

– He initially will be apart of our advisory board, but we have big plans for him to help identify resources to create indexes and ways to measure progress and basically ensure our math adds up.

• David Achtabowski, Reno Job Corps Program Manager and Business Owner

Accountant and

Independent Observer • Beth Farley, CPA, KOHN COLODNY LLP

– I worked with Beth as President of the Board for Community Chest Inc. We have an excellent working relationship.

• Dr. Elizabeth Christiansen, and Dr. Jaime Anstee, Independent Observer – Center for Program Evaluation at the University of Nevada at Reno

– They will conduct an independent observation to measure whether we do what we say we are going to do in terms of saving time, reducing operating cost, and allowing staff to have highest impacts on all students.


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Revenue Generation

• Subscription Based revenue model – Need at least 1,000 students to become profitable. That’s 0.0143% of students in pipeline

– $35 per student list price

• Tiered Discount Model. Every time 10X more units (student count) are

ordered pay 80% list


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Status

• Stage of development – We currently have a demo product that is built to win Washoe Innovations as our pilot and

targets new legal mandates

– With sweat equity and less than $12,000, we have engaged 4 high level software engineers, entered an agreement with the second largest school district in Nevada, and engaged at least 12 experts to help support the success of GuidEd Fusion

– Rolling out to 63,000 students at Washoe CSD is our next major milestone. We expect to earn at least $225,000 in annual subscription fees for this account

• Expect to have at least $1,142,400.00 in annual subscription fees by October 2013.


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Roll Out Plan

• The GuidEd Fusion product will be developed with specific rollout targets in mind. These targets will be predicated on dates for proof-of-concept framework, high-priority tasks, user interface integration, bench testing, data-center integration, in-situ testing, soft launch, initial training, and launch.

• An independent observer will be the first to enter a site and gain benchmark data prior to our product intervention. They will continue to monitor to measure our ability to meet goals and expectations.


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Funding Plans • Fund raising plans

– About $9,000 has been raised between friends and family to date (May 2012)

– Fixed assets purchases $80,000

– Working Capital $120,000

– Joe’s contribution $24,000

– Total financing Need $233,000 (current valuation is $500,000)

– We believe this funding will allow us to build and implement a product throughout Northern Nevada in the first year of product implementation.

– We anticipate raising 5 million following successful implementation in order to build out and market this product both nationally and internationally

Sources of Finance

• Own Contribution $20,000

• Loans (dept) $13,000

• External Share Capital $200,000


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Competition

• Competition

– Strengths of competitors: established marketing channels and corporate sized sales force. Inter classroom teacher support is another observed strength.

– Weakness of competitors: understanding the intimate user needs and workflow process to a global systems approach.

– GuidEd Key Differentiators: teaming logistics, support tools for problem solving.

• Competitive landscape.

– Big districts are comfortable with proven vendors. And there is tremendous pressure from big vendors to keep others out. The lack of understanding by educators will be an obstacle to overcome.


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Partnerships

• Five potential channel partners

– Navanti, Capstone, Cayen, and Powerschools, and Groupvine

– We are prepared to be a full service corporation, we will consider partnering for speed to market and market share potential.


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Complimenting PiersonLabs

• GuidEd may add value to PiersonLabs as an intimiate connection with

data at it’s source.

• That synergy and access to data that does not currently exist will produce dividends that may not yet be anticipated


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Other

• Assumptions – Ability to integrate third party data sources

– IDEA and a commitment to Multi-tier Systems of Support will continue to expand, or at least be re authorized

– GuidEd’s weakness is that we are an unproven product. Another weakness is that we lack the capital to bring product to market in timely manner


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Financials / Projections

• GuidEd’s target is to capture at least 15% of Washoe and Douglas CSDs’ by end of year one for at least $293,760.00 in annual subscription fees (2013).

• In year 5 we expect to capture 5.5 million students worldwide with subscription fees totaling 66 million in annual revenue.


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Call to Action

• Need $224,000 to build and roll out product in Northern Nevada 2012-2013. – Requires that we win at least one small district

Thank You. Joe Genasci, Founder & CEO

775-544-9861 [email protected]

The Problem


Incomplete picture

• Spreadsheet nightmare



• Academic

• Behavior

• External Factors



Problem solving

• Inconsistent

• Static

• By hand


Parents and students not consistently included

Inability to serve all students


Incomplete picture

• Spreadsheet nightmare



• Academic

• Behavior

• External Factors



• Inconsistent

• Static

• By hand


Inconsistent parents and student involvement

Unable to serve all students

The Problem

Equal Access • Equal access to high-quality interventions based on need.

• Hunger for accurate and immediate information for

all students.

Triangulated Data at Fingertips • Supports timely and accurate decision making.

• Increases staff morale.

Accountable Interventions • Reach new heights with clear, concise and consistent

correspondence.

• Document, measure, and evaluate delivery services.

Sample Development Plan

2012-13: First 12 Months – High-Level View

Iterative APP Development Select WI HS staff to review

Soft Launch at WIHS Work out kinks

May March Feb Jan Dec Nov Sep Aug July June Oct April

Full Go-Live at WIHS Ongoing training and support

Second Major Release Enhanced collaborative functions, et al

Success Assessment Plan next rollout

Discount Schedule Every time 10X more units are ordered pay 80% list

1 100 $35.00 $35.00

101 250 $34.96 $32.73

251 500 $32.71 $30.68

501 1000 $30.67 $28.46

*1001 2500 $28.46 $25.43

2501 5000 $25.43 $23.45

*Douglas CSD entry level as early adopter.