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Investor Fact Sheet 2015
Our Goals
With steady increases in revenue and growing popularity, Strideline is aiming to reach a $3.3 million dollar revenue mark this year.
Strideline wants to take the lead in athletic footwareapparel sales
Our Brand
Strideline is a Canadian company co-founded in 2009, by longtime friends Riley Goodman and Jake Director.
They had a vision to create the most comfortable, unique and stylish crew socks and began making their mark with their customized designs.
“This company was built by athletes for athletes and we are looking for the right kind of individuals to represent our brand” -Jake Director & Riley Goodman
“Strideline Skyline Socks”strideli.neskyline-socks.Np.,2013.web.20jan2015
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Co-Founders Riley Goodman and Jake Director
Adidas - 45%Nike - 30%Strideline - 15%Other - 10%
$125,0002011
$640,0002012
$3,000,0002013
$3,200,0002014
Strideline already has half the market share of Adidas, whom have been in the footware apparel industry since the 1980’s.
Revenue Growth Analytics
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What we deliver
We craft our socks to the highest standards. Superior quality and comfort is important to our customers and we deliver that.
Our socks are �t for our great athletes, or the weekend warriors at the gym.
Strideline’s products are available all across Canada and internationally through select major retailers.
Designer series and collections are also avail-able online. We pay homage to our great sports teams and to our wonderful cities with our unique designs.
These socks are art, pride, power and play.
Strideline in the media
Some major supporters of Strideline are Seattle Seahawks player Marshawn Lynch, the Toronto Raptors and Snoop Dog.
Please contact our �nancial department if you would like to see a full �nancial report. Connect with us at http://www.strideline.com
How is our budget spent?
2014 expenses totaled $2.2 million
Manufacturing costs totaled $1.1 million
Other costs included:Sales and distribution costs: $500,000O�ce and Personnel: $ 200,000Travel: $105,000Marketing and promotion: $75,000Legal fees / consulting: $120,000Shipping and transportation: $100,000
Total pro�t 2014 = $1million