inv310 agility-through-standards-socialbiz -2012016a

Session # Lessons Learned: Business agility through standards & social business

INV310 Lessons Learned: Business agility through standards & social business

Dr. Angel Luis Diaz | Vice President of Software Standards & Cloud | IBM Software Group

React with agility to competitive landscape

Execute with reduced risk & cost

Achieve
desired business outcomes

* Source: IBM CEO Study

of CEOs anticipate turbulent change & bold moves80%

Manage business transformation

React to rapid
market shiftsProactively address changing regulatory mandates

of CIOs are expected to work with business executives to drive innovation & manage change64%

IT budgets were spent on ongoing operations and maintenance costs, limiting investments in innovation54%

Businesses globally are facing an unparalleled
rate of change

Differentiate their products and servicesEnable business flexibility

Social business is changing the economics of IT & speeding the delivery of innovative solutions

Deliver IT without
boundariesImprove the speed, agility and dexterity of businessDevelop new
business value in real timeExtend meaningful interaction to a wider range of stakeholders.Standardization, normalization, and reduction of unnecessary complexityBizTrinity

SBbenes* Source: IDC, "The State of Social Software in 2010: End User Adoption and Market Opportunity," Doc.# 225666, Nov 2010.

of CEOs think clients want organizations to better understand their needs82%

of CEOs anticipate clients are looking for new or different services70%

of CEOs predict that clients expect increased collaboration & info sharing69%

Socially engaged orgs seek to improve their connection with customers, employees & partners

Benefits Sought from Social Business

* Source: IBM CEO Study

FailOrganizations begin social business projects with high hopes, butWrong approach / wrong project

Lack of communication / collaboration / coordination / standardization

can lead to project failure

IBM can help you leverage best practices harvested from years of experience with many client engagements to ensure success with your projectsSocial business is not an automatic cure-all

IBM_OpEd_SocialBusiness_Icon_Final_Art_01262011-copyDiscussion agenda

A new approach to standards as an ingredient to ensure social business project success

Lessons learned: 3 steps to successful adoption of social business

IBM can help you get started with social business.

Why open social business? Standards allow enterprises to manage change across market evolution cycles

http://t0.gstatic.com/images?q=tbn:ANd9GcTEDndh5SvGv_OiRhsbC8b-2mAx6_RxrunAb6-SyBNjs3dkwkRoarrowBuild_03HTTP, HTML, WSFL, XLANG, RESTSOA Governance Framework, SOA Reference Architecture, Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ...Web Services, SCA, BPEL, SAML, XACML BPMN, SBVR,RIF, Open Virtualization Format,Cloud Management, Cloud Audit, Reference Architecture, Cloud Standards Customer CouncilOpen Social, HTML 5, CMIS, OpenAjax, OAuth, arrowBuild_01soa thing.pngsoa thing.pngDisk_AI_Overlay_GraphicDisk_CI_HoleColorFinals_02Disk_BS_holeDisk_SOA_TopperBusinessOutcomesWhiteDawn of WorldwideWebRise of the Application ServerBusiness AgilityAdvent ofCloudServiceOrientationSOAArchitectureSocial BusinessMCj04325910000[1]MCj04325910000[1]

Social business builds on and leverages the standards which preceded this market cycle

Massive amounts of data from various sources and apps drives the need for interoperability and openness

integrateSBSimplifying the application development and delivery model

Leveraging existing skill sets that build on familiar technologies and architectures

Providing a consistent deployment model that spans traditional web to mobile applications

Scaling between on-premise and cloud delivery models

Federating data & identity across internal and external sources

Social Business standards ensure interoperability and faster time to market by

IBM currently leads or participates in over 20 social business standards, such as: OpenSocial 2.0, ActivityStreams 1.0, OAuth 2.0, HTML 5, CMIS, OpenAjax

IBM_OpEd_SocialBusiness_Icon_Final_Art_01262011-copy

Or is it somewhere in between?

reinventing standards

using existing standards

vendor-driven standards

customer-driven standards

proprietary social business tech

interoperable social business tech

OR

OR

OR

Open standards: Invention? or Reinvention?

IBM_OpEd_SocialBusiness_Icon_Final_Art_01262011-copyA smarter approach to standards development

InnovativeOpen standards for
social business: Invention/Reinvention?Social business changes the economics of IT & requires a rethinking of how we engage in standards development

PracticalBusiness success is not theoretical. Practical social business is grass roots, plain and simple.
It involves leveraging real world implementations of standards & open source

User-drivenMembers of the W3C Social Business Community are creating a cross-industry view for social business use cases & areas of social standards improvements

ArchitecturalStandards allow enterprises to manage change across market evolution cycles extending the value of customers services based architectures and investments

W3C Social Business Jam: Looking for answers

In November, W3C & IBM partnered to host 20 social business visionaries, who lead participants in discussions on fostering standards for social business solutions.Jam conversations included 1000+ participants in 70+ countries:Discussions held in 6 key social business areas: mobile, big data & content, security & identity, integration, process, and metrics.

Primary recommendation to form a W3C Social Business Community Group to further analyze & develop use-cases

Suggestions were made to draft specifications involving ActivityStreams extensions, process, metrics & email integration

Highlights from the discussions include:Mobile - app support, security & work access were top concerns. Tim Berners-Lee mused about the personal nature of mobile: "Maybe it isn't so much connectivity to the net, but to the person?

Identity management - touched on sharing, control & security in the Social environment with consideration for the dual nature of individual identities (work vs. personal).

Metrics - participants explored the value of metrics & new ways to apply them. Little consensus on how they should be consumed.

Process discussions explored the deficiencies in BPM, an inherently social area, & how tech might be applied to make BPM more effective

http://www.dachisgroup.com/wp-content/uploads/2010/01/dion-team.jpgDion Hinchcliffe, SVP Dachis Group
(ZDNets Enterprise Web 2.0 Blog)The Jam was hosted by 20 social business thought leaders across the globe including:http://www.w3.org/2011/socialbusiness-jam/

Tim Berners-Lee, Director W3CTimBL-color-68wLee Aase , Director of Social Media Mayo ClinicLeeAase-68wYochai Benkler, Professor, Harvard Law Schoolbenkler-68wEd Krebs, Enterprise Architect Ford Motor Companyekrebs_reasonably_small-68wKevin Hauswirth, Director Social Media for the Mayor of ChicagoKHauswirthHeadshot-color-68w

In Mobile - Application support was the number one concern, followed by security and network access for using mobile devices in the workplace. Tim Berners-Lee was concerned with connectivity to the person, as he posted "Maybe it isn't so much connectivity to the net, but to the person? You can build mobile apps which more or less can assume that the person is always there. So a mobile app can demand more of you -- response to incoming events. Being able to track a person's position (and things) is very different from having access to it just when they load a map." Perhaps it speaks to the point that the transition to mobile devices is still early from a business software point of view. Tim prodded the JAM on application a little further with "What is is that as a users we feel we should be getting from our portable devices and we are not? Sometimes an app takes us by surprise, like with real-time bus data, or turning on the camera light as a flashlight, but sometimes we react, well, of course, it should have had that all along! What things should these gadgets be doing to make our lives -- especially our collaborative business lives -- better? "

Metrics was a lively topic. With many interesting threads that pointed out the value of metrics and new ways to think about and apply them. Lee Aase from the Mayo Clinic joined in from Sydney where he was attending a social technologies conference and reminded the JAM that even old dogs are learning new tricks when it comes to Social Business. Lee posted, It's the stories that count - "With older employees particularly, but even as a general rule, we have seen that stories and practical examples of social tools producing concrete results are the key to building interest in engaging. In the health care field it all comes down to "What is the benefit for patients?" and as we share those examples we see "Eureka!" moments in many staff members."

Seamless Integration of Social was a topic where Jammers explored the breadth of where Social technologies could go especially the marketplace. Doc Searls was our VIP guest who focused here and posted "My point: most of what we call "social" is corporate and paid for by advertising. Its marketplace is the one for data we shed. Meanwhile the real marketplace where we live and work and shop is largely ignored. We should be improving that one. (Something I've been working on for five years through ProjectVRM at Harvard's Berkman Center."

Business Process meets Social got into the heart of that matter with various participants commenting on how the two areas had not come together. Dion Hinchcliffe from Dachis Group helped move the discussion along in this area and provide insights. He posted "I had a fascinating talk recently with one of my colleagues working on large-scale collab in financial services. He's finding that the mode of work and type of user makes a big difference. More senior people need to be able to do short social comments in e-mail while knowledge workers and line staff want to work inside a more capable, dedicated social tool. By connecting the two conversations and aggregating them in one place, he can satisfy quick collab via e-mail and sustained and better integrated social experiences for those that need them, all in one social activity stream. " and Nigel Fenwick from Forrester responded, "I often find the topic of integration to the workflow is one that becomes the foundation of discussions around developing Social Business Strategy. When implementing collaboration technologies, some people attempt to force a change in behavior by moving content away from email and onto a social intranet - while this approach has the advantage of encouraging engagement it also disenfranchises anyone not yet comfortable with the social technologies or who perceive them as taking too much time. I prefer a hybrid approach: one where existing communications channels become part of social interactions. Email is a social technology and we need to think about how to embed it and use it for what it does very well - asynchronous communications. By embedding email as a core part of social strategy we can rethink how to allow people to engage in conversations on social platforms via email. When we do this we open more people up to social conversations. For example, senior executives may find it much easier to respond to a question posted on a discussion thread using their mobile email platform - allowing this brings them into the discussion and makes the collaboration more worthwhile for all. For this reason I suggest every workplace social strategy must include a clear roadmap for allowing interaction across multiple platforms, both online and offline, and include the ability to engage via email. "

Identity Management for Social touched on sharing, control and security in the Social environment. The hottest topic was started by the W3C's Harry Halpin when he asked about "interest in standards around identity!". Our JAM Host, Mike Donalson from Ping Identity offered this information about levels of security, "We are working with a number of businesses that are doing exactly this. Most are using social networking support to make it as easy as possible for users to access basic functionality on their site. However, once the user wants to do something where more security is desired/required, they ask the user to "step up" to a more secure account and/or authentication method."

Information management looked at the problems around the flood of data that users now deal with. The term Information Management is a W3C term and somewhat equivalent to attention management. Ed Krebs from Ford was a host and active participant in this discussion along with our own Charlie Hill. Ed offered some thoughts around getting at information in an activity stream with, "Borrowing from the advances in Search, would we envision that the activity stream system provide an easy way to cluster similar topics? For example, in some search tools you'll see a link "more like this?". Perhaps you are suggesting that the system help us see messages together, at least as an option, based on a variety of blending algorithms. I like the idea that something like this gives us a business decision based approach."

W3C Social Business Community: Laying a foundation

The output of the Jam will be the foundation of a newly formed W3C Social Business Community to manage the evolution of social business standards.The new Social Business Community Group will be tasked to:Continue the analysis of the Jam in more detail

Discuss emerging business requirements & determine how social technology should evolve

Develop customer-driven, strategic use-cases for standardizing the Social Web

Deliver recommended best practices, patterns, scenarios, tutorials & roadmaps

Drive market awareness of the value open standards bring to Social Business

Bridge between business issues and solutions and the social standards community

The report also provided for several contingencies for the community group:Success and broad support for the community group may signal a need to transition activities into a Working Group.

The need for more direct coordination with other internal / external working groups (OpenSocial, IETF) may dictate conversion of the Social Business Community Group into a business group

The Social Business Community Group will partner with standards developers to improve draft specifications and extensions to existing standards

Join the community: http://www.w3.org/community/socbizcg

Social Business standards ensure interoperability & faster time to market by

Simplifying the app development & delivery model

Leveraging existing skill sets that build on familiar technologies and architectures

Providing a consistent deployment model that spans traditional web to mobile applications

Scaling between on-premise & cloud delivery models

Federating data & identity across internal / external sources

Social businesses capitalize on new ways of connecting with people & content to transform how value is created & business gets done. Standards will empower this ecosystem for interoperability & faster time to market, resulting in the acceleration of market growth.IBMs Framework for
social business
is built on open standards

Social business standards: tools to accelerate growth

IBM currently leads or participates in over 20 social business standards, including critical open web standards, like: OpenSocial 2.0, ActivityStreams 1.0, OAuth 2.0, HTML 5, CMIS, OpenAjax.

Standards profile:

The OpenSocial specification is managed by the OpenSocial foundation, who's mission is to sustain the free and open development of social standards & specifications.

What is it?

What is new?

Why is it important?

OpenSocial is provides a set of specifications defining APIs for rendering and embedded web-based applications as well as surfacing social data (Profile, Relationship & Activity Streams). It provides for enterprise extensions, & alignment with enterprise content mgmt systems.

The latest version of OpenSocial is 2.0.1. It aligns with several important standards-based components, including Activity Streams v.1.0, OAuth 2.0, Embedded Experiences, & Common Container APIs.

OpenSocial provides a common app model & base set of APIs to enable extension of the Social platform. Additionally, continued outreach efforts are driving broader alignment in the standards community to adjacent standards (i.e. OAuth 2.0 & CMIS) & emerging scenarios

IBM participates on the OpenSocial board of directors and is working to drive a three-year strategy with community members.

Planned Implementations: LotusLive, IBM Connections, IBM Lotus Notes/Domino, Rational Team Concert, Sterling

Current Implementations: Cisco, SAP, Jive, Atlassian, Google, Yahoo, LifeRay, Oracle, Magneto, Tibco, Tibbr, Surfnet, Paypal

Find out more about OpenSocial at www.opensocial.org

Standards profile: HTML 5

The HTML 5 specification is managed by the W3C HTML Working group, which continues to develop and standardize both classic HTML & XML syntaxes.

What is it?

What is new?


HTML 5 is a method for creating Rich Internet Applications that represents the evolution of HTML 4 and XHTML but also incorporates other standards such as SVG and CSS. It brings native support for technologies, including audio & video, that until recently required plugins.

HTML 5 continues to be under development and is seeing increasing broad adoption. Mobile support is being made more robust.

HTML 5 already enjoys limited support by most browsers and offers an open standards alternative to more proprietary environments such as Adobe Flash, Microsoft Silverlight, Adobe Air and Java FX. Additionally it is being developed with mobile applications in mind.

IBM is chairing the HTML Working Group, along with representatives from Microsoft & Apple

Implementation is happening in real time, as most of the spec authors are also browser vendors (Microsoft: IE 9, Apple: Safari, Google: Chrome, Mozilla: Firefox & Opera)

Find out more about HTML5 at http://www.w3.org/2007/03/HTML-WG-charter

Standards profile:

The OAuth 2.0 specification is developed by the OAuth Community and managed internationally through the IETF.

What is it?

What is new?


OAuth is an open protocol to allow secure API authorization in a simple and standard method from desktop and web applications. It also provides a consistent model that bridges on-premise to cloud.

OAuth 2.0 greatly simplifies the process of developing with the protocol by building on the lessons learned from previous versions, while preserving security. The latest version includes profiles, authorization flows, and support for web apps, desktop apps, mobile & living room devices.

OAuth 2.0 is a key security technology for the integration of social business products both inside & outside the firewall. Complexity of implementation has been reduced in this version, improving adoption in the marketplace.

IBM is a regular contributor to OAuth, providing expertise to review the security & authorization methods in the latest release.

Planned implementations include: IBM Connections, IBM Lotus Notes/Domino, Rational Team Concert, WebSphere, Sterling

Current implementations include: Tivoli Federated Identity Manager 6.2.2, LotusLive, Google, Yahoo, Twitter

Find out more about OAuth 2.0 at http://oauth.net/

Standards profile:

The Activity Streams specification is managed by the Activity Streams community

What is it?

What is new?


The Activity Streams spec is the primary event propagation mechanism for Social Business. It uses a common model to syndicate events to end users. While inspired by consumer social spaces, businesses are rapidly building on capability to share & consume business related events

Activity Streams 1.0 is the current version, which supports the JavaScript Object Notation (JSON) specification.

Activity Streams provide app developers with a common language to describe business events for users. Implementation of Activity Streams simplifies line of business visibility across users & supports the ability to share, comment & collaborate.

The lead editor for the ActivityStreams specification (JSON) is James Snell from IBM

Current implementations include: Facebook, G+, Microsoft Windows Live, Office 365, Yammer, SocialCast, Tibber, BBC, Opera, TypePad, Gowalla, Gnip, Superfeedr, YIID

Find out more about Activity Streams at http://activitystrea.ms/

Activity Streams

BandRedIBM is a founding member of the CloudStandards Customer Council which: Provides guidance to the multiple cloud
standards-defining bodies

Establishes the criteria for open-standards-based
cloud computing

Delivers content in the form of best practices,
case studies, use cases, requirements, gap analysis
and recommendations for cloud standards

2011 Deliverables:

Practical Guide to Cloud Computing,

Cloud Computing Use Cases,

2012 New Initiatives

Security Work Group

Service Level Agreement (SLA) Cookbook

Get involved: Help forge open cloud standards

companies are
participating270+operate outside
the IT realm50%CloudStandards

Social standards contestation in action:
Making your Apps social Starting Simple

A simple use case, building on consumer patterns (YouTube)

Share consistently with you business network

Standards driving a consistent approach for realizing true application portability

Activity Streams - enabling you to share and comment

Embedded Experience common pattern and model enabling exceptional web experiences and seamless integration

OpenSocial provides a common application model for surfacing content and services

Lotus Connections 4 Beta

Lotus iNotes (Beta)

Social standards contestation in action:
Thinking creatively & differentiate

Harness the business network

Extend the reach of your users and applications to the business network.

Open APIs allow you to connect across modalities

Make it easier for your partners to leverage the platform

Full featured applications

Simplified model

Reuse and leverage common skills and familiar technologies





3 Steps to the successful adoption of social business technologies

Plan Identify your social business advocates and form a cross-functional team to develop your business case and articulate the expected returns from empowering processes with social capability

Act Develop a proof of concept by leveraging a social platform to extend existing solution investments

Measure Obtain stakeholder agreement for the proof of concept and establish the metrics of success by which social enablement for the project will be measured

Evaluate each implementation, replicate successes & build upon consecutive social investments to grow a comprehensive social business program

Stages1Stages1Stages1

ulcrestModernizing IT at the University of London

The University of London wanted to provide worldwide access to internationally-renowned programs through: Broader access for students

Enhanced learning experience that promotes student achievement

New & more robust collaborative relationships

Proactive planning & management of sustained growth.

The benefitsExpanded student access, facilitated global business learning & reduced paperwork, saving an expected 300,000 annually.

The solutionLeverage social business technology to provide each student with:Enhanced, online learning environments

Identity & access management

Student email & networking

Business integration & content management

Simple web interface

The challengeModernize outdated & inefficient IT systems for over 41,000 distance learning students, educators & administrators.

University of LondonOur vision is of a world in which a lifechanging high quality university education is available to all who will benefit. Our mission is to provide worldwide access to the internationallyrenowned programmes and awards of the University of London and its Colleges. By 2012 we aim to ... Broaden access to our programmes ...

Enhance the learning experience and achievement of our students ...

Establish and reinforce strong collaborative relationships ...

Proactively plan and manage our sustained growth.

The challenge: Modernize the universitys outdated & inefficient IT systems to provide learning services & community resources for over 41,000 distance learning students, educators & administrators.

The solution: Extend existing university systems & improve IT infrastructure to provide online learning environments, email, and administrative support to every student via a simple Web interface. Improvements will be based on SITS:Vision educational software & IBM Lotus software, unified through Websphere Portal, to provide: Identity & Access Management

Business Integration & Personalisation

Profile & Security Management

Student Email

Student Networking

Web Content Management

The benefits: Students will be able to access email, collaboration tools, educational resources & administrative materials instantly, anywhere in the world facilitating distance learning & reducing paperwork. Additionally, the solution is expected to save 300,000 annually & improve IT management efficiency.

The successful adoption of social business
Step 1: Plan

Establish a balanced IT / Business team, with members who are passionate about driving change & represent a diverse set of organizational interests

Plan small, inexpensive, easy-to-action projects that are assured to be successful due to their simplicity

Leverage each small success to build a transformational momentum that can be used to grow a larger program

[The plan] would deliver the core functionality as soon as possible without the risks of a big bang approach.

~Craig OCallaghan
Director of Business Transformation
University of London

ulcrestStages1

Advocates for the project included the universitys COO, directors for the universitys distance program & IT managers

The university chose its project team carefully, selecting administrators & professors from each college; IT & support staff from the core organization & even student representatives

Advised by an IBM Partner, the university established 5-phase plan that would roll out new services over several years

The initial phase of the project extended existing systems with services like Single-Sign-On, identity & access management & basic social tools through a portal

Subsequent phases would be used to transfer data & function to replacement systems, while further extending both core & social functionality

CASE STUDY SLIDE IN BACKUP

Stages2The successful adoption of social business
Step 2: Act

Keep an overall view of the architecture in mind, but keep projects small and manageable

Extend existing architecture before building from scratch to help build confidence for more complex projects

Execute tasks crisply and avoid sacrificing quality for the schedule

the advantage
[of the solution] is its extensibility and
service-orientation.
There is almost no limit
to the range of services
we can offer we can
keep adding functionality to improve the student experience

~Craig OCallaghan
Director of Business Transformation
University of London

ulcrest







The successful adoption of social business
Step 3: Measure

Identify clear, pertinent metrics that can be measured accurately without additional expense

Project cost vs. ongoing savings or revenue (ROI)

User experience metrics (response time, volume, usability)

Ensure that measurements gauge success that is significant to stakeholders

Measure consistently and honestly to make certain each project is truly having the desired impact

ulcrestStages3The number of passwords students needed after implementation of SSO down from 9 when the project started1

Targeted annual savings from reduction of administrative overhead after project completion300k







Keys to success

Keys to Success

Establish executive support

Address organization change mgmt.

Adopt open standards

Develop Service Level Agreement

Address federated governance

Rationalize security and privacy

Address legal & regulatory requirement

Define metrics and process for measuring impacthttp://upload.wikimedia.org/wikipedia/commons/thumb/6/65/Crypto_key.svg/671px-Crypto_key.svg.png

The value of the social business is in what it can do for The University of London

LOW

HIGH

Efficient

Effective

Replicate

React

Anticipate

thinkCreatively

Differentiate

actPredictively

Incremental Change evolution vs. revolutionLogistically

Strategically

LOW

HIGH

Pop quiz: What are your lessons learned?

Hikers





IBM Social Business Platform

IBM introduces the only secure, compliant, and scalable Social Business Platform, powered by analytics, that helps clients to rebuild processes

IBM's first purpose-built application for social media analytics, leveraging IBMs leading research and software-based assets and its rich Business Analytics user experienceCognos Customer InsightIBM enables companies to deliver exceptional web experiences to better engage and interact with their customers over the web. V.8 will include ortal 8, Connections 4, Enhanced SEO support, analytics overlays, Forms and Mobile Portal Accelerator modulesIBM Customer Experience SuiteInfinite scalability to social networking content with all of the compliance controls required. Connect people and expertise with content to drive business value. Manage social content by connecting it to the right people for significant business value. Successful organizations collaborate, deliver, manage and govern content in context.ECM for Social BusinessSocial business in the cloud enables clients to pair business transformation with the economic benefits of cloud. The offering will include LotusLive capabilities and a platform for third-party apps.IBM SmartCloud for Social BusinessKey to this new release of Notes/Domino Social Edition, embedded experiences that are based on the Open Social 2.0 standard provide in-context active content.Notes/Domino Social EditionSocial business platform with a rich set of integrated, secure, scalable collaboration & social software apps. This platform allows customers, partners & employees to discover expertise, share content & collaborate with communities & subject matter expert across a social business.Connections 4.0

SmartCloud Collaboration and Social Business Offerings

Lotus Domino

Enterprise, Utility servers

WebSphere Portal

Content Manager

IBM Mashup Center

IBM WebSphere sMash

IBM Collaboration for

Social Business

slide 21DominoblueArrowscompassRoseconnections_logoIBM_OpEd_SocialBusiness_Icon_Final_Art_01262011-copyNoteslotusliveslumberland-logoasianpaintsbasfbloombergbrunswickchbGenworthhearst-corporation-logo2Henkelkraftlogo_tdbanklogo-cemex-taglinelogos1smain_logo_03MEMComron_logopepsicoprudentialquicknav_logoredbullIBM Social Business is enabling customers globally

IBM_OpEd_SocialBusiness_Icon_Final_Art_01262011-copyTake action on your social business journey

www.ibm.com/socialbusinessContact your local IBM sales rep

Visit the IBM Social Business Portal for more
information on our capabilities
http://www.ibm.com/social

Check out these videos for an overview of
IBM Social Business
http://www.youtube.com/watch?v=ZLXf7T6xOx4
http://www.youtube.com/watch?v=ihTAf_fuNOs

Experience Social Business on the IBM Cloud through the Lotus Live Demos
http://www.lotuslive.com

Join the W3C Social Business Community Group for practical advice on architecting an open social business solution
http://www.w3.org/community/socbizcg

5300_IBM_Black

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| 2012 IBM Corporation



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