introduction to social media marketing find the perfect advertising channel fit for your business...
TRANSCRIPT
SOCIALMEDIAMARKETING
I n t roduc t ion to
F ind the Pe r fec t Adver t i s i ngChanne l F i t f o r your Bus iness
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NATURAL APPROACH TODISTRIBUTING CONTENT
IN SOCIALMEDIA WE TALKABOUT...
The overwhelming power of sharing...Peopleshare so much information on social media.
Social media as the must have component indigital marketing strategy for businesses today.
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WHAT TO DO...Plan an hour a day
dedicated to social media
marketing.
A
Schedule weekly check and
balance.B
Check competitor pages C
D Draw a budget for each of
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TOP 4 SOCIALMEDIA PLAYERS
Identify these 4 platform's strengths in advertising
Information about the number of users, demographics per social sites reference:https://en.wikipedia.org/wiki/List_of_social_networking_websites
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USER COUNT
325,000,000
650,000,000
975,000,000
1,300,000,000
Facebook Twitter Linkedin Pinterest0
Information about the number of users, demographics per social sites reference:https://en.wikipedia.org/wiki/List_of_social_networking_websites
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FACEBOOKStrength: Great for Brands! Focus: photos, videos, blogs, apps.User count: 1,280,000,000Market: users of all types and open topeople 13 and older.
Use facebook as an extension of yourbusiness Do make sure to keep your business pagesupdated; so how it looks, what you post,and how quickly you respond to yourcustomers, are critical.
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Information about the number of users, demographicsper social sites reference:
https://en.wikipedia.org/wiki/List_of_social_networkin
TWITTERStrength: Fast and efficient tool toannounce trending topicsFocus: Microblogging, RSS, and updatesUser Count: 645,750,000Market: users of all types and age
Business opportunities New productannouncement, Behind the scenes, tips,sharing opinions. Sharing tweets is a powerful tool, if 1 user iscompelled by your tweet, sharing is just aclick of a button away. Has a character limit of 140, so make sure tomake your headline as compelling andintriguing to make the tweet go viral.
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Information about the number of users,demographics per social sites reference:
https://en.wikipedia.org/wiki/List_of_social_networking_websites
PINTERESTStrength: Visual aides
Focus: Organizing and sharing things you enjoy.Market: users of all types
Uses image based content.Time and labor intensive creating original and compelling imagesdo take time to create.When you use online posters, graphic flyers, infographics this is agood tool you can use.
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Information about the number of users, demographics per social sites reference:https://en.wikipedia.org/wiki/List_of_social_networking_websites
LINKEDINStrength: Business and professionalnetworkingUser Count: 200,000,000Market: users are primary businesses,fellow marketers, corporate groups, andother organizations..Open to people 18and older
This site is excellent when you're trying to reachspecific business professionalsCreate content that is very relevant for theLinkedIn audience.
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Information about the number of users, demographics per social sites reference:https://en.wikipedia.org/wiki/List_of_social_networking_websites
OTHER COMMON SOCIAL SITES...Instagram is an image/photo app, great for instant photo updates. If youhave established a marketing flow based on images you can use thisplatform.
Do note that sending, updating your images can be done throughmobile devices. Using your desktop or laptop is limited to view imagesonly.
Flickr Photo sharing, commenting, and photography related networking. Tumblr Microblogging platform + social networking.Google + General information
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R E A L E S T A T E L E A D S P R O S P E C T O RInformation about the number of users, demographics per social sites reference:
https://en.wikipedia.org/wiki/List_of_social_networking_websites
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Need he lp i n soc ia l med ia marke t i ng? Contac t u stoday !
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