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Date Attendance Class Participation Remarks

Nov. 27 PRESENT

Introduction to Public Relations

Public Relations

• The general body of mankind. • Pertains to people. • Open to knowledge or view of all.

• Connection. • Manner of being connected.

Public Relations Public Relations

• The art or science of establishing and promoting a favorable relationship with the public. • The methods and activities employed to establish and promote a favorable relationship with the public. •The degree of success obtained in achieving a favorable relationship with the public.

PR Stereotypes

• The Party Planner

PR Stereotypes

• The Lobbyist

PR Stereotypes

• The Image Consultant

What is Public Relations?

• Public Relations is about reputation • What you do • What you say • What others say about you

Promotional Options for the 4P’s

• Effectively inform and persuade target market. Advertising

• Get customers to buy. Personal Selling

• Convince customers to buy immediately.

Sales Promotions

• Offer a positive image of the company and the brand.

Public Relations

Public Relations for a Company

• Enhances a company’s reputation.

• Companies need to have an edge that makes them interesting to both the public and the media.

• A series of actions, changes or functions that bring about a result.

• Provide feedback to the company from the public.

• Purpose of public relations is to show the company in a positive light no matter what

• Communicates a company’s message to the people.

Tools for PR • Press Releases. • Media or Press Kits. • Events. • Print. • Brochures. • Newsletters. • Annual Reports. • TV Guestings & Interviews. • Social Media. • Media List. • Newsworthy Product or Campaign.

Marketing, PR, Advertising & Branding

Marketing, PR, Advertising & Branding

Marketing, PR, Advertising & Branding

Marketing, PR, Advertising & Branding

Marketing, PR, Advertising & Branding

Advertising vs. Public Relations

ADVERTISING PUBLIC RELATIONS

Paid Free

Creative Control No Control

Longer Shelf Life Can be published only once

Hard sell for consumers Credibility Factor

Media runs after you. Have to rely on relationship with Media.

Can choose your Target Audience Must rely on an angle and hook editors to get them to use info for an article, to run a

press release or to cover your event.

Why is PR important?

Awareness & Information

• Pave way for sales, fund raising, stock offerings, etc.

Organizational Motivation

• Build morale, teamwork, productivity

Issue Anticipation

• Early warning on issues, social/political change.

Crisis Management

• Respond to blanket issues, disasters, attacks.

Overcome Executive Isolation

• Counsel senior managers about what’s really happening.

Change Agentry

• Reassure affected constituents.

Social Responsibility

• Earn trust of public.

Influencing Public Policy.

• Public consent to activities, political barriers removed.

Careers in PR