introduction to oer project canvas - oerup.eu€¦ · focus group who are we generating value for?...

Introduction to

OER Project Canvas (Source: Osterwalder & Pigneur)

„OER Project Canvas“ is designed by OERup!, based on the „Business Model Canvas“ designed by Strategyzer AG. This work is licensed under the Creative Commons Attribution-Share Alike 4.0. To view a copy of this license, visit:

http://creativecommons.org/licenses/by-sa/4.0/

http://www.strategyzer.com/






Focus Group

Who are we generating value for?

What are our most important target groups?

(text adaptation and image source: Alexander Osterwalder & Yves Pigneur, www.businessmodelgeneration.com )

http://www.businessmodelgeneration.com/

Value Proposition

What value are we proposing to our

focus group(s)?

What needs are adressing?

What problems are we helping to solve?

What products and/or services are we

offering to each focus group?



Channels

Via which channels are we reaching our

focus group?

How are these channels integrated?

How do they work best?



Focus Group Relationship

What kind of relationship is each focus

group expecting from us?

Which ones did we install?



Revenue Streams

What kind of revenue do we have?

How much does each revenue

contribute to the overall profit?

(revenues can be financial, human,

intellectual, social good, etc…)



Key Resources

What key resources do we need:

• For our value proposition?

• To maintain our channels?

• To maintain our relationships?

• For our revenue streams?

(What key resources

do we already have?

E.g.: Employees with a certain expertise,

class rooms, etc.)



Key Activities

What key activities have to be carried

out:

• For the value proposition?

• To maintain or start our channel?

• To look after our relationships?

• To ensure our revenue streams?



Key Partners

Who are our key partners?

Who are our service providers?

Which key activities are being carried out

by them?

What resources are they

providing for the project?



Cost Structure

What are our most important costs, when

looking at ressources and avtivities ?



Creative Commons

What Creative Commons license do we want to use for our project?

What premise from stakeholders etc. do we have to consider when choosing

a license?



Example

Until December 2017, 50% of the course material of the institution will be used and offered as OER

„OER Project Canvas“ is designed by OERup!, based on the „Business Model Canvas“ designed by Strategyzer AG. This work is licensed under the Creative Commons Attribution-Share Alike 4.0. To view a copy of this license, visit:


It & legal department

Open Education Group Europe

Defining the „OER“ pilot

course

Creating a project timeline

consulting the legal and IT department

Common work forum

OER-material

Knowledge about innovative

teaching methods

Marketing effect for freelance trainers

Trainer

Technical and legal support

Common work forum

Jourfixe

Learners (who may be

involved in the production of

material)

Close relation with trainer, when

it comes to content

Social Media Group

Individualised course material

2 days per trainer for an OER intro course

1.000 € for OER-expert

500 € for learning platform re-launch

public funding programs

external knowledge

visibility

http://www.strategyzer.com/






introduction to oer project canvas - oerup.eu€¦ · focus group who are we generating value for?...

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