introduction to interactive sleeve labels 05 20 2014

13
Turn Up The Value Of Your Brand With Interactive Sleeve Labels Pharma Food Health & Beauty Beverage Water Cups Confidential and Proprietary. All rights reserved.

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Interactive sleeve labels from SpinLabel Technologies.

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Page 1: Introduction to Interactive Sleeve Labels 05 20 2014

Turn Up The Value Of Your Brand With Interactive Sleeve Labels

Pharma Food Health & Beauty Beverage Water Cups

Confidential and Proprietary. All rights reserved.

Page 2: Introduction to Interactive Sleeve Labels 05 20 2014

The SpinLabel Opportunity Increase the value of your brand with Interactive Sleeve Labels from SpinLabel Technologies: �  Almost double the valuable messaging ‘real estate’ on a container

�  Transforms static and crowded labels into dynamic and flexible marketing platforms – in the hands of consumers

�  Provides real estate for drug facts, warnings, compliance

�  Communicate facts that drive purchases: ingredients, manufacturing methods, environmental factors, GMO’s, Gluten-free, Organic and Eco-Friendly

�  Presents multi-language and large font opportunities

�  Opportunity for brand stories, key features, usage suggestions and testimonials

�  Cross product, cross promotion platform

Page 2 Confidential and Proprietary. All rights reserved.

Page 3: Introduction to Interactive Sleeve Labels 05 20 2014

What is a SpinLabel?

The patented “spin” label is actually two labels, a top label and a bottom label. As the consumer spins the top label, information on the bottom label is revealed through a window, thus increasing labeling space on a package of approximately 75%. (even more can be achieved with our roll fed technology and a peel) See www.spinlabels.com

Page 3 Confidential and Proprietary. All rights reserved.

Page 4: Introduction to Interactive Sleeve Labels 05 20 2014

Multiple Touch Points

In the shopping corridor

�  Garner attention, “touch me”

�  Establish relevance

�  Underscore benefits

�  Communicate usage options

�  Deliver testimonials

�  Promote purchase

�  Cross promote

In the home

�  Reinforce value proposition

�  Drive usage, usage frequency and efficacy

�  Improve compliance

�  Engage with brand

�  Educate

�  Cross promote

�  Build continuity and pre-sell

Online

�  QR codes linking to relevant brand content, educational information, social media sites, reminders, how-to-do’s, what-to-do’s, critical and timely brand messaging and user communities

Page 4

With SpinLabel you engage your customer in the shopping corridor, at home and online, delivering relevant messaging, competitive advantage and call to action, while enhancing the value of your brand.

Page 5: Introduction to Interactive Sleeve Labels 05 20 2014

How Can The Interactive Sleeve Label Be Used?

Page 5 Confidential and Proprietary. All rights reserved.

Page 6: Introduction to Interactive Sleeve Labels 05 20 2014

Product Recipes and Suggested

Usage

Base Label

Page 6 Confidential and Proprietary. All rights reserved.

View animation of label spinning.

Page 7: Introduction to Interactive Sleeve Labels 05 20 2014

Interactive Links and Cross Promotion

Base Label

Page 7 Confidential and Proprietary. All rights reserved.

View animation of label spinning.

Page 8: Introduction to Interactive Sleeve Labels 05 20 2014

Event Promotion and Couponing

Page 8 Confidential and Proprietary. All rights reserved.

Base Label

View animation of label spinning.

Page 9: Introduction to Interactive Sleeve Labels 05 20 2014

Cross Brand

Promotion

Page 9 Confidential and Proprietary. All rights reserved.

View animation of label spinning.

Page 10: Introduction to Interactive Sleeve Labels 05 20 2014

QR Code Promotions

Base Label

Page 10 Confidential and Proprietary. All rights reserved.

View animation of label spinning.

Page 11: Introduction to Interactive Sleeve Labels 05 20 2014

Product Knowledge

Page 11 Confidential and Proprietary. All rights reserved.

Base Label

View annimation of label spinning.

Page 12: Introduction to Interactive Sleeve Labels 05 20 2014

Eliminate The Box

• Full Body TamperEvident Band

• Visual Dosing• Weight Based Dosing

Page 12 Confidential and Proprietary. All rights reserved.

View animation of label spinning.

Page 13: Introduction to Interactive Sleeve Labels 05 20 2014

Interactive Sleeve Label Benefits Brands •  Multiple consumer interactions

•  Consumer interacts with the brand in the aisle and again at home

•  Builds brand loyalty

•  Provides consumers with additional information

•  Generates new retail distribution •  Meaningful point-of-difference vs. competition

•  Generates increased sales •  Repeat usage based on recipes/games/entertainment •  New sales from events and coupon promotions, contests

Page 13 Confidential and Proprietary. All rights reserved.