Online marketing strategy H1 2010

A proposal by Envigo Marketing Pvt. Ltd.

An introduction to Envigo’s clients

Conversations

An introduction to Envigo’s services

Online marketing and ecommerce strategy

Internet marketing

3rd party channel

management

Web design & development

SEOSocial media

marketing

Media strategy, planning &

buying

Campaign setup, management

Campaign optimisation

Social media marketing

Competition Research

On-Page & Off- Page

Optimization

Ecommerce support

Customer engagement

Apps

Requirements analysis

Setup presence and tracking

PHP/JAVA based application

development

Social PRAffiliate network

management

Internet marketing

What is internet marketing – search engine ads

What is internet marketing – media ads

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2

3

1

Our internet marketing capabilities

Campaign Management

Google Analytics, Atlas, Webtrends, OmnitureUse of business data for optimisation

OptimisationTools

Managed $13mn budget accountJet Airways, Yatra, ITC Hotel, Educomp, Learning hour, Tata Capital, Maybefriends, studyplaces

Clients

Google AdwordsYahoo Search MarketingMicrosoft adCenterMetric design, report design

Our internet marketing process

Campaign goals based on business model & ROI rate

Campaign designMetric design

Media Planning

Campaign creationTracking and

ReportingCampaign

Management

Campaign Optimization

Predictive Analytics

Search engine optimisation

What is search engine optimisation

Site Analysis

Product analysisKeyword research

Microsite designdevelopment

Content Optimization

Linking Strategy

Competition, Market Analysis &

Strategy

Onsite Linking

Tracking& Reporting

Our SEO process

Keyword URL document

Link Building

Social media optimisation

Code optimisation

URL optimisation

Content generation

Use of social media

Use of microsites

Main website Microsite

- No use of client’s IT resources, seamless customer experience - SEO benefits, but conforms to branding guidelines - Quick turnaround – keep a handle on headcount but do not compromise on responsiveness

Content optimisation

Homepage optimised for the keyword “wine”

Link building strategy

1. Use of keyword-URL document

2. Client independent blogs> Use of link exchange and unique content to maintain long term client independent blogs and websites

(Google PR 3)> Generate 1-way and 3-way to client site

3. Content supported client specific blogs> Generate unique and relevant content> Content published on client specific articles and blogs for one way links> Client specific blogs also promoted from independent blog

4. Internal linking on the website

L1

L2

C1

Ext

B1

C1

L

Ext

B

C

Independent blogs

External websites

Client specific blogs

Client website

PR

Inbound 1- way links

2-way links

Internal linking

Our SEO process – Visibility and results

Visits by month

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

May

-08

Jun-

08

Jul-0

8

Aug-0

8

Sep-0

8

Oct-

08

Nov-0

8

Dec-0

8

Jan-

09

Feb-0

9

Mar

-09

Apr-0

9

May

-09

Jun-

09

Months

Vis

its

Google Yahoo MSN+Bing Direct Organic

Social media marketing

What is social media marketing

> Use of social networks• To monitor and measure

interactions

• To influence consumer opinions through social conversations

• To be present around the customer

> Various activity models

> Increasingly popular medium• Average or more use of social

medium between ages of 15 to 44

Listening Active listening, emotion

Interruption Display ads, Pre-roll videos

Engagement Virals, Competitions

Participation Brand blogs, community sites

Facilitation Branded applications, Widgets

Conversation Brand conversations, comments

Our social marketing process

Customer and brand analysis

Communication strategy and objectives

Selection of activity model

Active listening + campaign setup

ReportingCampaign

Management

Online lead generation campaign

> What is it? • Use of keyword and banner based advertising

• Presence on Indian and global search engines and websites

• Highly controllable, reliable tracking

> Generate qualified leads• Name, address and phone number

• Interest in a course which is being offered

> Target relevant customer and market• Show ads for relevant keywords

• Limit ads to particular cities and countries

> Increase your reach• Enable campaigns globally

> Consistency of message• Ad copy consistent with branding and positioning

• Advertising costs paid directly to media owners

• Campaign management fee – 15% of media cost

Chose the countries and cities you want to target

Envigo Marketing Pvt. Ltd.

Website: www.envigo.co.uk

Address: Envigo Marketing Pvt. Ltd. 69, Bhawani kunj D-2 Vasant kunj New Delhi - 110070

Ph: 011- 41771919 

+91-9311364540

E-mail: info@envigo.co.uk

Thank You!