introduction to business 1 _
TRANSCRIPT
Ing. Pablo San Andres.
Economics. Economics is the social science that analyzes the production, distribution,
and consumption of goods and services.
Microeconomics
The branch of economics that analyzes the market behavior of
individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers.
It is focused on the actions of individual agents, such as firms and consumers, and how their behavior determines prices and quantities in specific markets.
A fall in the supply of strawberries perhaps due to a poor harvest, has caused and increase in price and reduced the quantity demanded
Macroeconomics Macroeconomics is concerned primarily with
the forecasting of national income, through the analysis of major economic factors:
• Employment/unemployment • Gross Domestic Product (GDP) • Balance of payment position • Prices (Deflation or inflation)
It studies the behavior of the whole (aggregate) economies or economic systems instead of the behavior of individuals, individual firms or markets (which is the domain of Microeconomics)
Often with the aim of studying the effect of government policy on these factors
Positive economies
It is the branch of economics that concerns the description and
explanation of economic phenomena.
For example:
The price of milk has risen from $3 a gallon to $5 a gallon in
the past five years.
It can be proven true or false by comparison against real-world
data. In this case, the statement focuses on facts.
Normative economics
It is the part of economics that expresses value judgments
about economic fairness or what the economy ought to
be like or what goals of public policy ought to be.
For example:
The price of milk should be $6 a gallon to give dairy
farmers a higher living standard and to save the family
farm.
This specific statement makes the judgment that farmers
need a higher living standard and that family farms
need to be saved
They are resources that must be used to produce a good or to provide a service.
Land: Natural resources found on the planet that are available to production.
Labour: Physical and mental effort of people used in the production of a good or service
Capital : Non-natural (manufactured) resources that are used in the creation and production of other products
Investment in Human Capital
Economic growth
Physical capital
Investment capital
Enterprise: It’s also known as entrepreneurship, because it refers to the management, organization and planning of the other three factors of production
It is what you give up in order to have something else.
The opportunity cost walking to school= 20 minutes
The opportunity cost taking a taxi= What I can do with the money paid for the service and health
benefits.
Exercise By taking an airplane Larry can travel from Denver to
Houston in one hour. The same trip takes 5 hours by bus. Airfare is $90 and the bus fare is $30.
Larry, when he is not traveling, can work and earn
$30/hour. Answer the following questions: 1) What is the opportunity cost (OC) for Larry of traveling by
bus? 2) What is the OC for Larry of traveling by plane? 3) Which is the cheaper mode of travel for Larry? 4) How would the answers be different for another person
Moe (who can work and earn $6/hour when he is not traveling)?
Solution: 1) OC = (Total cost) + (Bus Fare) + (Time Cost) = $30 + (5 hours) ($30/hour) = $30 + $150 = $180 2) OC = $90 + (1 hour)($30) = $120 3) Plane is cheaper for Larry 4) For Moe, OC (bus) = $30 + (5 hours)($6/hour) = $60 OC (plane) = $90 + (1 hour) ($6/hour) = $96 Therefore, bus is cheaper for Moe.
Scarcity
We use different type of resources to satisfy our
wants:
Resources
Natural resources
air, water, land and
oil
Human resources:
labour
Man made resources:
machines
It is the fundamental economic problem of having humans who have wants and needs in a world of limited resources.
It states that society has insufficient productive resources to fulfill all human wants and needs
Scarcity implies that not all of society's goals can be pursued at the same time.
WANTS ARE MORE THAN
WHAT IS AVAILABLE
http://www.socialstudiesforkids.com/articles/economics/scarcityandchoices1.htm
People with high time value (e.g. busy executives) are more likely to travel by plane than by bus; whereas, people with low time value (seniors, students on vacation) are more likely to travel by bus.
If a good or service has an opportunity cost then it must be relatively scarce in supply, so it will have a price and be classified as an “Economic good”, human effort is required to obtain it.
Free good
A good that is not scarce.
A free good is available in as great a quantity as desired with zero opportunity cost to society.
Abundant supply, and needs no conscious effort to obtain it
• On a magazine, there
is a list of ice-cream
coupon. The coupon
are free of charge.
• Does mean that the
coupon are free
goods?
• The coupons are not a
free good. The quantity
of coupons are scare. It
is costly to produce and
• use. So the coupons
are
• not a free good.
In case
Depending on how we use goods, goods
can classified into two types.
Consumer goods Capital goods
Consumer goods are the
goods produced for
direct consumption.
Capital goods are the
goods produced for
production of other
goods.
The basic economic problem
As resources are scare, we need to face three basic economic problems.
1.- What will be produced?
Question is concerned with what products and in what quantities they are to be produced.
2.- How will it be produced?
Question is concerned with the method of production.
Should crops be grown with high usage of fertilizer or organically?. There are different ways of producing things. There are different combination of resources
3.- For whom will it be produced?
How those goods or services are distributed?
Market economy & Planned economy
• Private ownership of property is widespread.
• people are free to make production and consumption decisions.
• Private
ownership of
property is
limited.
• Government
makes
production
decisions.
Planned
economy
Market
economy
How they solve problems
The what question:Market prices serve as signals in deciding what goods to produce and in what quantities.
The how question:
Producers are interested in finding the lowest cost method of production; factor prices guide them in their choice of production method.
The for whom question:
People’s ability to pay
determines the quantity
of goods they can get. Market
economy
Plannedeconom
y
The what question: The
government draws up its
production plans, and
decides what goods and in
what quantities to produce.
The for whom question:
The government controls
people’s wage rates and
ability to pay. Coupons
are given to people to
ration the limited goods
available.
The how question:
The method of
production is
determined by
central planning.
These essential questions must be answered in every economy to determine the fundamental goals of the society. How each society handles these questions is determined by the role of government and the people in the decision-making process. Each group of people makes decisions or fails to make decisions that control the flow of money, goods, and services. The control of these decisions determines the type of economy present
How resources are allocated is the process of choosing which needs will be satisfied and how much of the limited resources will be used to satisfy those needs. Allocation by definition indicates choice.
Economics is the social science that deals with how society allocates its scarce resources among the unlimited wants and needs of individuals that make up that society.
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