introduction to blogging
DESCRIPTION
Wondering why you should blog?How you should blog?Wondering how often you should blog?Which platform you should use?Wondering how to increase your blog traffic?TRANSCRIPT
Effective & Simple BloggingFor Your Business
Introduction to Blogging
Blogging for You
• What is a blog?• Why Blog?• Benefits of Blogging• Business Blogging• How to Attract Your Target Market• How to become a Thought Leader• Which Blogging Platform?
What is a blog?
Why Blog? / Benefits of Blogging
• Improved SEO• Brand Awareness• More traffic• Free Publicity• Reveal your personality• Connect with (potential) customers• Open for Business• Cost effective• Showcase your product / service
Blog = Open Door
Blog = Displaying Products
Business blogging
• Showcase• Don’t make it all about the product/service• Add value • Benefits of product/service for customers• Have a ‘negative’ strategy in place• Call to action – v important
AIDA approach to blogging
• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all
the information away.• Act – end with the “Call to Action” that you
want them to take
How to Attract Your Target Market
• Keyword Analysis Tool• Expertise• Community – conversational • Commenting on other blogs• Be professional, not too personal• Never apologise for not blogging
Keyword Research Tool
Keyword Results
How Much Traffic Can You Expect?
• 2 Experiments – 2 blogs started on 1st Sept 2011
• Irish Farmerette – for me and for friends. Lots of comments. No keyword analysis. More non-friend visits now.
• Wallpaper Review – purely keyword analysis. V few comments. More traffic than IF
Traffic to New Blogs
‘Community-built’ traffic
Using Keyword Analysis
Stats by Month
Become a ‘Thought Leader’
• Be Topical (within your business area)• Be quick – follow the news• Show your expertise• Be seasonal
• No Jargon – plain English
How Much Time?
• Minimum of one post a week• Try to be consistent (but don’t apologise)• 10-90min depending on research / links /
images• Keep a list of ideas for blog topics – prevents
bloggers block
Which Blogging Platform?
• Blogspot • Tumblr• Wordpress.com = hosted by Wordpress• Wordpress.org = self-hosted
• Integrate your business blog into your website
Find Me At:
• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• 086 1051007 / 056 4442310• www.linkedin.com/in/lornasixsmith