[ ] July 8, 2010

Introduction to the Seven C’s of EffectiveIntroduction to the Seven C’s of Effective CommunicationCommunication

Communication The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. The art and technique of using words effectively to impart information or ideas.

Communication Process ELEMENTS:

A message: the idea or thought which needs to be communicated A messenger: the person who has something to communicate/ sender/encoder/ communicator A receiver: the person who will receive the message/ decoder and responsible for feedback Encoding: verbal and non-verbal convention of communication which transforms the message into

transmissible and understandable form Decoding: Use of transmissible form of message to be understood Channel: the means of communication

PROCESS:

Effective Communication a process by which we assign and convey meaning in an attempt to create shared

understanding. the process of meaningful interaction among living beings. occurs if the receiver understands the exact information or idea that the sender intends to

transmit.

Why is Effective Communication important? People in organizations typically spend over75% of their time communicating. Effective communication is an essential component of organizational success at all levels. Numerous employee surveys have found that many problems in any organization can be traced

back to one primary cause: poor communication.

| AB Economics IIIBusiness Communication

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By Marie Sachie Mitsui P. Turiano

[ ] July 8, 2010

When there is poor communication in an organization, there can be any number of negative outcomes, including errors, productivity declines, distrust, lower morale, confusion, absenteeism, and general dissatisfaction.

Important skill for bosses• As a boss, you are constantly advising, informing, explaining, discussing, reviewing,

counseling, guiding, suggesting, persuading, convincing, coaching, humoring, and responding.

Employees seek and deserve a boss who is open, accessible, boss who is open, accessible, and responsive.

• By having frequent direct contact with employees, listening to what they say, andhaving honest two-way communication withthem, the bosses are far more likely to be the boss they deserve, respect, and trust. And bosses are far more likely to identify issues before they become problems, and solve problems before they become crises.

| AB Economics IIIBusiness Communication

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