Introduction

Tarsan MVAS Pvt. Ltd.

Understand Strategize Deliver

About Tarsan MVAS is a young, vibrant but mature

company providing enterprise and consumerproducts & solutions in Mobility, Web & IT

We provide various unique Digital Marketingsolutions under one roof which gives us anedge to offer solutions as per client’s need

Tarsan MVAS with its innovative, customizedand fresh ideas provides the best solutions toenterprise and consumer through creatingsmart integrated interfaces

With the team experience of more than 35years from different backgrounds, weunderstand the requirements, strategize thesolution and deliver the best

UNDERSTANDSTRATEGIZE

DELIVER

What We Do?Mobility Advertisements on Mobile Apps & M-Sites (Geo-Targeting Also)

SMS / USSD / Emails / Voice SMS / OBDsMissed Call & Toll Free Numbers / Shortcode

WebDisplay Banner AdsText AdsRetargeting through Facebook Exchange Google Adwords / Youtube Ads

IT SolutionsEnquiry / Lead Management SystemsSMS/ Email API IntegrationLead Conversion Tracking Mechanism

ManagedServicesAction Based AdvertisingEDM ManagementDatabase Management / Access to segregated dataData Analytics and Consultancy

WHY US?Provides innovative, customized and fresh ideas to businesses

Provides innovative, customized and fresh ideas to businessesTRAI Registered TelemarketersTRAI Registered Telemarketers

Maintain segregated database which helps in target marketing across industries

Maintain segregated database which helps in target marketing across industries

Top of the League IT Hardware & secure environmentTop of the League IT Hardware & secure environment

One stop shop for all needsOne stop shop for all needs Reliable, Accurate and Timely MISReliable, Accurate and Timely MIS

More than 10 years experience in handling SMB sectorMore than 10 years experience in handling SMB sector

Competent in IT integration & solutionsCompetent in IT integration & solutions

24X7 Service with servers in Tier 3 data center24X7 Service with servers in Tier 3 data center

Our Advantage We bring:• A Pragmatic, collaborative and

result – driven approach• Expert, effective management• Innovation focused corporate

culture• Quality• Flexibility• Cost effectiveness / Highly cost-

competitive deliverables

To give you:• Reduction in cycle time• Reduction in processing cost• Accurate and Timely reports for

intelligent decision making• Ability to accommodate increase in

digital spent activity without increase in headcount

• One Stop Solution

Our Approach• Client constantly looks for ways of

engaging the customers and arevery keen on using the Mobile andWeb platform for the same.

• With the mobile and internetdensity increasing in India, it hasbecome important to use thesemediums to stay connected notonly to the existing customers butalso reach out to the newcustomers

• Tarsan provides targeted solutionson Mobile and Web to maximizethe ad campaigns across mediums

Client’s Expertise and its brand value

TARSAN’s expertise in Mobility and Web targeted ads

Service delight to existing customersIncrease the customer baseOptimize Ad spent

Tarsan services complementing the complete digital marketing solution

Execution

Database Management EDM management

Analytics & Consultancy

Some of our Esteemed Clients

Our Network

MOBILITY

Mobile Advertisement• Scale – We offer a network of more than 100,000 apps and mobile sites• Performance – Higher CTRs & post click conversions than any other mobile network• Targeting – The most advanced targeting capabilities of any mobile ad network• Technology – Conversion Tracking API / Campaign API / Reporting API can be enabled

Enabling Targeted CampaignsThe advertiser gets to choose from the various segregations mentioned below to optimize theeffectiveness of the campaign• Carrier• Location• Landing Pages

• Device• Manufacturer• OS version

• Network Connection• Applications & Types• Time & Date

We provide extensive coverage on mobile through In App advertisement and Advertisement on Mobile Sites

Ad Formats on Mobile

Various Mobility ServicesSMS / Emails

• Bulk SMS / Emails are tools to connect with the users for info / promotion• Availability of delivered quality database maximizes ROI• SMS / Emails can be integrated with existing ERP systems• Customized panel for reporting and scheduling helps in ease of use and analytics• Can send personalized sms / emails to end users• We do Cost per Mail or SMS & Cost per Lead campaigns

Missed Call & Toll Free Numbers / Shortcode• Great tools for capturing leads / inquiries• Dedicated numbers for linking various stakeholders• Integration with CRM gives multiple usage options• Panel to generate various reports• With unlimited sub-keywords on shortcode gives ease of categorization• Control panel with two level access can check misuse

Voice SMS / OBDs / IVR

• A great tool to connect for transactional information• Option for customers to connect directly to call centers through IVR and even payment gateways• Helps in promotion of brands through innovative voice messages• IVR solutions replaces call center • IVR solutions enable users to retrieve various information

IT SOLUTIONS

Various IT SolutionsLead / Inquiry Management System

• Inquiry / leads can be captured through Shortcode / Missed Call number• Leads are distributed logically on the basis of the source• Leads are distributed on a round robin basis• Reports Generation as per need• SMS and Email integration for close looping any lead received• Escalation and Trigger management

Conversion Tracking Mechanism• Maximize your returns by tracking the conversions through your ad campaigns• Track ROI for each campaign and account for each penny spent on digital marketing• Simple integration processes enable timely tracking of the campaigns• Technical assistance on the clock for not so tech savvy companies• Track through Java Script, SDK, etc.

SMS & Email API Integration

• SMS & Emails can be integrated with various ERP systems like CRM, SAP, etc.• SMS and Email alerts for any transaction can be sent automatically• Event based SMS and Email reminders – e.g. payment due date reminders, etc.• Customer engagement tools –automatic SMS and emails on birthdays, anniversary etc.• Get customized reports

Solution

Case Study –Lead Management System

• We provided the company with a Missed Call number and provided a panel toview and regulate the distribution of leads• Logically distributed the leads on the basis of the source on a round robin basis;number of users could be variable• Send SMS / Email alerts to the recipient• Automatically update the CRM• Send SMS alert to the sales person and customer for any scheduled / follow-upmeeting• Update entry with the help of SMS into CRM• Status report for the day sent to specific people as SMS and EMAIL

Existing Customer CRM

TARSAN API

Toll Free No - General Missed Call No -AdvertisementMissed Call No -Advertisement

Database in ERPAny Unanswered call is updated into the database

Associates

A 1 A 2 A 3 A 4

Sales

S 1 S 2 S 3 S 4

Leads to be distributed equally

ChallengeChallenge A leading Real Estate company wanted :-

To capture all the leads generated from advertisements and not to miss out on any of the leads

To respond to the leads as soon as possible

To distribute all the leads automatically to sales team on a round robin basis

API Integration with CRM

Send SMS, Email, Voice message and generate a letter • For any transaction that happens on the account• For any reminder about payment due date• For any reminder about missed paymentsInteractive message sent after any meeting asking the for the feedback on the services received Send SMS, Email, Voice message to:• Wish customer on their birthdays, anniversary etc.• Update the customer on the progress of the property purchased

TARSAN MVAS – Technology Add Ons

NEED

SOLUTI

ON

Customer Interaction Customer EngagementExisting Customer

Use SMS, E-mail and Voice message and Physical letters to:• Update customer about payments received• Inform customer about payment due dates

Use SMS, E-mail and Voice message to:• Wish customer on their Birthdays, anniversary, etc.• Update customer on the progress of property purchased

Existing CRM

TARSAN Application

Typical API Architecture

Application Server DatabaseServer Linux Server(KENNEL)

4 mbps dedicated bandwidth4 mbps dedicatedbandwidth

Operator 1Operator 2

Operator 3

User 1 User 2User 3

User 1 User 2 User 3 User 1 User 2

Client’s Network TARSAN’s Network

Data Base server / ERP / CRM Application Programming Interface LINK

Managed Services

Action Based AdvertisingCost Per Lead

• Cost Per Lead or CPL is an online pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation

Cost Per Installation / Registration / Sale• Generally used for Application download, this is a pricing model where the advertiser pays

for a download or installation of the applicationHow We Do It• Through Affiliate Networks / RTBs / DSPs / AD Exchanges

we have CPL / CPI buys via long-term partnerships with all• Optimizing our media buy

We optimize our own CPM [cost-per-thousand] and CPC [cost-per-click] media

EDM Management• TarSan MVAS will send out EDMs / mailers for Clients • TarSan MVAS will also provide assistance in small design changes• If required TarSan MVAS will also convert the JPEG/PDF mailer to HTML format• TarSan MVAS will provide ideas/ suggestion to increase the effectiveness of the

campaign• TarSan MVAS will also suggest the timings / eyeballing for sending out the EDM /

mailer for maximum impactIf any changes required – discuss with the stake holder

Receive EDM from client Maintain EDM in DatabaseImplement the changes in the EDM

• If required we also provide only User Interface for sending emails and reporting purposes

Database ManagementReceive the data from client which is to be used for Campaign

Scrub the data against the DND, Unsubscribes, Abuses and Hard bounces

Store the filtered database in a secure locationUse the filtered database for campaign

TarSan MVAS -• will manage, constantly update and

store the data for future client’s use• will store data in a secured

environment with limited access• will ensure non execution on

unsubscribed and abused data• will segregate active & inactive data

and keep for further campaigns• will have delivered data for

campaigns• We also provide Affiliate Marketing Options • Guaranteed Performance Based Emailing on external database

Data Analytics & Consultancy TarSan MVAS -• will provide client with the campaign

report which is system generated• will also use some other metrics to

gauge the effectiveness and efficiency of the campaign that was done like– Subscriber retention rate– Macro conversion rate– Micro conversion rate

• will benchmark against Google Analytics and if need be install GA codes on EDM / website

Total Sent Bounces UniqViews Unsubscribes Abuses

588407 555137 33270 52341 1410 133

Total Links:9 Percentage delivered : 94.35%

Total Clicks:9998 Bounce Rate: 5.65%

Html Clicked:9838 Unique View Rate: 9.43%

Text Clicked:160 Unsubscribe Rate: 0.24%Snapshot of a report for a campaign.The numbers are used for illustration purpose

Process Flow – Data HandlingData Acquisition Data Storage Data Filtering Database Lock Email Campaign

Analysis & Report generation

Client sends• EDM Or SMSContent• Datafor the campaign to Tarsan

Tarsan Storesthe data in asecuredenvironment

Data is scrubbed against• DND• Invalid Nos• Unsubscribes• Abuses• Hard Bounces• Invalid ids

Scrubbed data is then stored in secured environment from where it will be picked for email / SMS campaign

EDM / SMS is sent to the scrubbed data on schedule

Reports are generated , Analysis is done and sent to client

POLICY

Data Security PolicyPhysical Security

IT Security

Organisational Security

Legal Security

Personnel Security

Our data protection policy promotes high standards in data handling All client work is governed by contractually-based Non-Disclosure and Confidentiality agreements

All systems are password-protected and physical security measures applied to hard copy data Storage devices and cameras are prohibited

Employee awareness about security policies and practices is created during training and induction programmes The ‘NEED TO KNOW’ principle is applied to all client confidential information

Employees’ reference records from their previous employer /college are taken for verification Employee retention rates are significantly higher than the industry average

We prefer to process client data in a secure virtual space, to mitigate risks during transmission Backups of data worked upon are taken regularly on dedicated servers

Concentric layers of security

Quality OrientationWe at TARSAN MVAS are obsessed with delivering quality services to ourclients. This is evident in the approach that we take right from the point westart the project till the time it is delivered. We follow a very rigorous auditprocess to deliver quality service to our clients.

Audits are Customized as per clients requirements

Audits are Customized as per clients requirements

ContactTarun Nayyar Sanchit Tiwari

M: +919810498390 M: +91 7503455555E: tarun@tarsan.in E: sanchit@tarsan.in

www.tarsan.in