introduction - mcmurry universitynews.mcm.edu/2015/images/mcmurry_identity_guidelines.pdf · 2020....

IDENTIT Y GUIDELINES

Introduction Welcome to the McMurry University Identity Guidelines Handbook

McMurry University strives to present a clear and consistent image to the public that will embody its mission and values. It is our goal that through consistency, McMurry’s logo and publications will represent the University with distinction and uphold its high reputation. To achieve this standard of excellence, the McMurry University Identity Guidelines were compiled to assist those using McMurry logos, colors and templates. Your participation in properly communicating our message and image is very important to our continued success.

The Marketing Department is responsible for facilitating compliance with the guidelines set forth in this document. These guidelines are a product of the Integrated Marketing Committee, which was created by Dr. Russell and is comprised of various faculty and staff.

If you have questions or need help with any of the guidelines or files mentioned in this documents, please contact:

Le’ann ArdoynoMarketing (325) 793-4614Box 938 McMurry StationAbilene, Texas [email protected]

McMurry University Identity Guidelines P A G E 2

Official McMurry LogosPrimary McM Logo . . . . . . . . . . . . . . P A G E 3Secondary University Logos . . . . . . . . . . P A G E 4Special Events/Campaign Logos . . . . . . . . P A G E 5Discontinued Logos . . . . . . . . . . . . . . P A G E 5War Hawks Logos . . . . . . . . . . . . . . . . . . P A G E 6Secondary War Hawks Logos . . . . . . . . . . . P A G E 7Mascot Name Specifications . . . . . . . . . . . P A G E 8

Official Seals . . . . . . . . . . . . . . . P A G E 9Official Tagline . . . . . . . . . . . . P A G E 1 0Official Colors and Fonts . . . . . P A G E 1 0Official Correspondence University Address . . . . . . . . . . . . P A G E 1 1Nametag and Business Cards . . . . . P A G E 1 1Fax , Cover Sheets, Letterhead . . . . . P A G E 1 1

Email Signature . . . . . . . . . . . . . P A G E 1 2Logo Access . . . . . . . . . . . . . . . . . P A G E 1 5

Official McMurry Logos- PRIMARYThe primary McM logo should be used on ALL University publications except for in special cases where alternate logos are more appropriate. Alternate logos and War Hawks logos will be addressed on following pages.

Logo Permissions Please adhere to the following guidelines when using the primary McM logos: These logos can be found in the Logos section on McMurry Net. See Page 15.

McM Logo- Primary Logo #1

A) The McM logo can only be printed in either maroon and white or black and white.

B) The McM logo cannot be manipulated in any way. No alterations, additions, or abbreviations can be made to the logo, including stretching any

elements vertically or horizontally, placing text or graphics on top of the logo, and adding shadows, lighting effects or anything else that would violate the integrity of the logo.

Exception: The official logo may be watermarked in order to place text on top of it for special purposes, such as for use as the background of a note card, powerpoint, or logo. To do so, use the black and white version with a transparency of 50% or below. All watermarked used with text overlays must be approved by University Marketing.

C) Trademark Use McMurry has trademarked the McM logo. Please use the “TM” logo at the bottom right-hand corner of the logo as provided above.


Logo Use and DistributionThe primary logos may be used for promotional items, as long as the design is approved by the Marketing Office. The logo is available in black and white and color in JPEG. Approval must be se-cured from Marketing for logo distribution to any outside entities. To obtain other files types please contact Le’ann Ardoyno 325.793.4614.

Development of Other Logos Using the McM LogoThe McM logo should be used as the primary element for official McMurry departments, all academics and offices, as seen at right. To change the word beneath the logo to fit your needs, please contact Le’ann Ardoyno at (325)-793-4614

Horizontal Logo- Primary Logo #2

The Block and Horizontal logos below have also been approved as a primary McM logo. These logos can be found in the Logos section on McMurry Net. See Page 15.

Please adhere to the following guidelines when using the Block logo:

A) The Horizontal logos can only be printed in either maroon and white or black and white.

B) The logos may be inverted.

C) The logos cannot be manipulated in any way.


Special Events/Campaign LogosFrom time to time, special logos may be developed for fundraising or other special purposes. This logo can be used on campaign-specific marketing materials.

Discontinued LogosMcMurry University no longer uses the indian head logo (right) in any manner, as McMurry’s Indian mascot was discontinued in 2006. McMurry adopted a new mascot in 2011: the War Hawk. War Hawks logos and usage guidelines can be found on the next page.


War Hawks Logos - SECONDARY Secondary LogosThe following logos have been approved for use by all members of the campus community. These logos may be used in place of the primary McMurry logos where appropriate. All secondary logos must be used in accordance with all Logo Permissions as stated on the previous page. These logos can be found in the Logos section on McMurry Net. See Page 15.

Logo PermissionsCampus groups may use the War Hawks logos under the following conditions:

A) War Hawks logos can only be printed in either maroon and white or black and white.

B) The secondary logos cannot be manipulated in any way. No alterations, additions, or abbreviations can be made to the logo, including stretching any

elements vertically or horizontally, placing text or graphics on top of the logo, and adding shadows, lighting effects or anything else that would violate the integrity of the logo.

Exception: Secondary logos that contain no text, like the War Hawk head seen below, may be watermarked in order to place text on top of it for special purposes, such as for use as the background of a note card, powerpoint, or logo. To do so, use the black and white version with a transparency of 50% or below. All watermarked uses with text overlays must be approved by Marketing.


C) Trademark Use McMurry has trademarked the McM logo. Please use the “TM” logo at the bottom right-hand corner of the logo as provided above.

Athletic LogosThere are certain variations to the War Hawks logo that have been reserved for use by our sports teams only. These may be obtained by contacting Le’ann Ardoyno or Dave Beyer.

Logo Use and DistributionWar Hawks logos may be used for print and promotional items, as long as the design is approved by Le’ann Ardoyno, Associate Director of Marketing. Approval must be secured for logo distribution to any outside entities.


Mascot Name Specifications Please adhere to the following guidelines when using the War Hawks name: A) War Hawks is Two Words War Hawks may only be used as two words. There are no exceptions to this rule. Please refrain from bunching the words together like: “WarHawks” or “Warhawks.”

B) Abbreviation of War Hawks War Hawks may not be abbreviated. We are not the “Hawks.” You must use both words when referring to our mascot.

C) Alternate Nicknames Our school, athletic programs and other university groups and organizations may be referred to only as “McMurry” or the “War Hawks.” No alternate nicknames for the War Hawks may be used, including Warbirds, ‘Birds, Hawks, etc. This includes athletic teams. Both men’s and women’s athletic teams will be known as “War Hawks” only. Refrain from using “Lady War Hawks,” “Lady Hawks” or anything that would differentiate our female and male teams, since the nickname “War Hawks” is not gender-specific.


Official Seals Official SealMcMurry uses one official copyrighted seal. The official seal’s use is reserved for presidential documents or documents of institutional and legal importance. The documents include diplomas, certificates, flags and official transcripts. Use of the official seal is not permitted without written authorization from the University Relations Department. A copy of the seal will be provided after approval is authorized.

Official School SealsMcMurry University’s Academic Schools have official seals. Seals should be used in black and white or full color only. These seals can be found in the Logos section on McMurry Net. See Page 15.


Official TaglineMcMurry’s Official Tagline is “Cultivating Leadership Excellence and Virtue...Every Student, Every Day.” The tagline can be found in the Logos section of McMurry Net. See Page 15.

Official McMurry Colors and FontsOfficial ColorsMcMurry University’s official school colors are maroon and white. It is acceptable to use other colors besides maroon and white as accent colors. However, maroon and white should be the dominant colors represented.

Official Maroon:PMS (Pantone Matching System): 202CMYK, or four-color process: 0, 100, 61, 43RGB: 152, 0, 46For Web: #98002E

Official FontsMcMurry University’s official school fonts are Minion Pro (serif) and Myriad Pro (sans serif). Body text should use either of the above fonts. These fonts can be found in the Font section of McMurry Net. See page 15.

Accent FontsIn addition to the two official university fonts, you may use other fonts as accents. The War Hawks logos use the accent font Zeroes. These fonts can be found in the Font section of McMurry Net. See page 15.

McMurry University Identity Guidelines P A G E 1 0

Official CorrespondenceOfficial AddressThe correct way to write a McMurry address is: 1 McMurry University Box #Abilene, Texas 79697

Official Name Tag and Business CardsThe official McMurry Business Card (left) is to be used by all McMurry employees, except for those in the Athletics Department, who should use the Athletics Business Card (right). Please call Linda Price at x4663 to order official nametags and business cards.

Fax & Memo Cover SheetsA fax cover sheet and memo cover sheet are available for your use. They can be found in theWord Templates section on McMurry Net. See Page 15. They can be printedout and completed by hand, or used as a template on your computer by opening thefile, the selecting File, then Save As Template to your computer.

McMurry Letterhead/Academic Schools LetterheadThe official McMurry letterhead and academic schools’ letterheads can be printed in bulk or used as a template. Leave a 1.75” margin at the top of the first page to allow space for the heading.


Fax Cover Sheet Memo Cover Sheet

Letterhead School Letterhead

Le’ann Ardoyno

Associate Director of Marketing

1 McMurry University # 938Abilene, TX 79697(325)-793-4614

(325)-793-4615 (fax)[email protected]

Le’ann Ardoyno

Associate Director of Marketing

1 McMurry University # 938Abilene, TX 79697(325)-793-4614

(325)-793-4615 (fax)[email protected]

# #

##

Email Signature Email Signature StandardsAs one of the most frequently used forms of communication, email messages should serve as a reflection of the institution. Because of the wide variety of formats used by faculty and staff, the university has adopted a standardized signature format to help email signatures reinforce the university’s brand identity, as well as convey important contact information. A standard, consistent, and clean email signature will present a more professional appearance for the University.

The McMurry University email signatures should include your name, job title, department name, the name of the university, your phone number, email address and website. This information, along with all text in the email should be in either Calibri, Arial, Minion Pro Regular, Myriad Pro Regular, 11 point, black type except the name of the university in the signature, which should be bold in maroon (Red:152 Green: 0 Blue:46). Only use one type of font in the email.

Example: Minimum number of lines: 5Jane Doe, Department Manager (required)Department Name (required)McMurry University (required)325-793-4900 (required)[email protected] | www.mcm.edu (required)

Maximum number of lines: 7 plus a graphicJane Doe, Department Manager (required)Department Name (required)McMurry University (required)#1 McMurry University | Box 938 | Abilene, TX 79697 (optional) 325-793-4900 | 325-665-1234 (optional) [email protected] | www.mcm.edu (required) Follow us: facebook.com/mcmurryuniversity | twitter.com/mcmuniv (optional)


(optional)

Reply Signatures

Reply signatures and those used on smart phone and tablets should be an abbreviated version of the above.Jane Doe, Department [email protected] | www.mcm.edu

Best Practices when creating an Email Signature:

Less is more: Email signatures should not be longer than 7 lines. Go wider rather than longer, and use pipes (|) to separate components. Use a space between content and pipes. The pipe key is located above the enter key on a standard keyboard.

Images and logos: There are a few images that can be used in your email signature. You many choose one of these images. pixels. These images are located in the Logos section of McMurry Net. See page 15. If you are part of McM athtletics and would like to use an approved team logo, please contact Le’ann Ardoyno at [email protected] See sample images and sizes below:

Pixels: 300 x 162 - Resolution: 300

Mailing Address & Mail Codes: It’s not considered best practice any longer to include a postal address as part of an email signature, but if you wish to, it should go below the name of the University.

Quotes: Quotes should not be used in a university email signature.


Pixels: 300 x 91 - - Resolution: 300

Pixels: 300 x 206 - Resolution: 300

Industry trends indicate that fax is slipping in popularity as a mean of

communication, so it’s no longer necessary to list it.

Signature on every reply & forward: When continuing a conversation via email, there’s no need to include the signature in every response. If you wish to include it, please use the Reply signature example listed above.

Use either Calibri, Arial, Minion Pro Regular, Myriad Pro Regular, 11 point, black type except the name of the university which should be bold in maroon (Red:152 Green: 0 Blue:46). Only use one type of font in the email. These fonts can be found in the Font section of McMurry Net. See page 15.

Background Color: Please refrain from using watermarked, colored, or photographic backgrounds in your emails. Backgrounds often make your correspondence difficult to read and do not render appropriately in every email program. White is the only admissible background color for McMurry University emails.

Professional licenses or certifications: Feel free to add professional designations or certification directly after your name. For example: John Doe, FAIA or Jane Doe, MBA. Almni – McMurry is proud of its alumni, so McMurry graduates are welcome to add their grad year directly after their names in the email signature.

Committees: While these are very important, the email signature is not the best location to communicate that information.

Confidentiality Clause: If it is a necessary part of your business operations to work with confidential information, the confidentiality clause can be included at the bottom of the signature.

Social Media: If you would like to include social media links, there should not be more than two. Usually it’s Facebook and Twitter. Do not include images, only the links.


Logo AccessAcceptable logos, fonts and documents mentioned in these guidelines can be found on McMurryNet, which can be accessed by following the steps below:Please contact Le’ann Ardoyno if you need additional help. [email protected] or 325-793-4614.

1) Go to mcm.edu. Mouse over the Faculty/Staff Tab in the Navigation bar until the drop-down menu appears. Click on McMurryNet.

If you are using a computer on campus, select the first option. If you are off campus, select the second option, then log in.

2) On the McMurryNet homepage, click on the Resources tab, located on the top navigation bar.

3) On the Resources page, find the Documents section on the left navigation bar. Click on “Logos, Backgrounds, Templates, Fonts, or Word Templates.


4) Everything you will need can be found in the Documents section in the left navigation bar. A) Downloading Logos i) Open the McMurry Logos Document Library, then do one of the following: a) Check the boxes of the logos you want to download, then go to Actions > Download. Select a size from the options at right, then click Download. b) Click on the logo you want to download, click on it again in the preview window that comes up, then right click and select Save Picture As... ii) If a special event or campaign is in progress, those logos will be made available in the Block Logos Document Library.

B) Downloading Templates & Fonts Letterhead, Fax & Memo Cover Sheets, Brochure and Newsletter templates are in the Word Templates Document Library. Fonts are in the Official Fonts or Secondary Fonts Document Library. For all Word documents, click on the file you want to open. If prompted, select open as Read Only. Save it to your computer under a new name. For all fonts, click on the font you want to open. When prompted, save it to your computer in the location of your choice.
