Introduction• Goldy Food Inc.• Started in 2005 by…Established to bring a quick,

convenient, and healthy line of products to the University and surrounding areas.

Introduction (Cont.)

• Started with the idea of putting single serving protein drinks in vending machines at fitness centers and branch them out to retail centers.

• Readily available

Strategic Focus• Mission/Vision

– Our mission/vision at Goldy Foods, Inc. is to provide improved, high-quality protein drinks that are better tasting than our competitors. Through enhanced technology, we will provide the healthiest and most quickly absorbing protein products in convenient vending locations at a fair and affordable price.

Target Market

• The following characteristics describe our target market:– Active– Health conscious– Between the ages of 16-35– Middle class and above

Product• The Goldy Protein Drink–Single serving•16 oz bottle

–Variety of flavors–Available in Soy and Whey

Protein–Fortified with 13 vitamins and

minerals

Nutrition SpecificsFormula X

Amino Acid Amount Amount per serving %

Alanine 1260 mg Calories 100

Arginine 1190 mg Total Fat 1.5g 2%

Aspartate 2620 mg Saturated Fat 0.5g 3%

Cystine 280 mg Cholesterol 0mg 0%

Glutamic Acid 4130 mg Sodium 300mg 13%

Glycine 860 mg Total Carbohydrate 9g 3%

Histidine 490 mg Dietary Fiber 0g 0%

Isoleucine 1210 mg Sugars 8g

Leucine 2080 mg Protein 25g

Methionine 320mg Vitamin A 25%

Phenylalanine 930 mg Vitamin C 50%

Proline 1360 mg Calcium 50%

Serine 1340 mg Iron 45%

Threonine 1200 mg Vitamin D 20%

Tryptophan 140 mg Riboflavin 25%

Trosline 690 mg Niacin 35%

Valine 1230 mg Vitamin B6 100%

Vitamin B12 100%

Zinc 35%

Potassium 100%

Place• Vending

Machines– Located at

gyms• Lifetime

Fitness, YMCA, etc.

– Benefits• Convenient• Readily

Available• Key

differentiating point from competitors

• Grocery Stores– Located in

health section– Benefits

• Bigger customer base

• Convenient for those who like to workout at home

New Enhanced Flavor

May reduce the risk of heart disease

Fortified with 13 vitamins and minerals

PACKAGING

Amount per serving %Calories 100Total Fat 1.5g 2% Saturated Fat 0.5g 3%Cholesterol 0mg 0%Sodium 300mg 13%Total Carbohydrate 9g 3% Dietary Fiber 0g 0% Sugars 8gProtein 25gVitamin A 25%Vitamin C 50%Calcium 50%Iron 45%Vitamin D 20%Riboflavin 25%Niacin 35%Vitamin B6 100%Vitamin B12 100%Zinc 35%Potassium 100%

Goldy’s Protein On the Go

Flavors Here

Insert Shake

•Vanilla

•Chocolate

•Cookies n’ Cream

•Strawberry

•Banana

•Orange

•Tropical Punch

•Passion Fruit

Price•$2.00

– Convenient for vending machines– Customary pricing method

•$9.99– 6-pack

• Because of ingredients• Odd pricing

PromotionsMagazines• Men’s Health• Women’s Health

& Fitness• Shape• Muscle and

Fitness• Sport’s

Illustrated• Fitness

PromotionsSamples• U of MN Gyms• Metropolitan

gyms• Grocery stores• State wide

PromotionsPromotions at the Gym• New members will receive a T-shirt

and a free shake• Existing members will receive the

promotion when membership is renewed

• A six month duration

Points of Differences

• Taste/flavors• Convenience• Healthiness• Enhanced

Technology• Location• Price

Future of Goldy Inc.• Seek to dominate the industry • Continuously increase healthiness

and enhancements• Branch out to other markets including

vegetarians etc.• Increase product line such as protein

bars and other possible healthy products

Questions