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Introduction Meegan White, Grant Center, Project Director

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Introduction. Meegan White, Grant Center, Project Director. Project Team Pamela Johnson, Ph.D. Executive Director, Ready To Learn at CPB David Lowenstein, M.P.A. Senior Director, Ready To Learn at PBS Devon Steven, Ed.M. Project Manager, Ready To Learn at CPB. Agenda Project Overview - PowerPoint PPT Presentation

TRANSCRIPT

Introduction

Meegan White,

Grant Center, Project Director

Project Team

• Pamela Johnson, Ph.D.Executive Director, Ready To Learn at CPB

• David Lowenstein, M.P.A.Senior Director, Ready To Learn at PBS

• Devon Steven, Ed.M.Project Manager, Ready To Learn at CPB

Agenda• Project Overview• Transmedia Content and Outreach

• Television Pilots• Transmedia Suites• Fetch! 3D Game• The Electric Company Prankster Planet• TEC Expanded Learning Programs• Virtual Pre-K• Boston University Professional Development Modules

• In The Field• Year 2 Demonstration Stations• Evaluation Plans

• Opportunities For Public Media Stations• Q&A

ProjectOverview

• Cooperative agreement administered by the U.S. Department of Education

• Promotes early learning and school readiness

• Strives to reach low-income children

• Currently in its fourth 5-year round

• Supports activities to build media products, promote national programming distribution, and effectively conduct community-based outreach and research

• Public Broadcasting awarded in 1995, 2000, 2005 and 2010

Ready To Learn: Background

Our Mission

To improve the math and literacy skills of young children ages 2-8, especially those from low-income backgrounds, through interactive, cross-platform content that supports the idea that “anytime is learning time” and helps prepare children for success in school.

Kids will learn more playing educational math and literacy

games across connected

multiplatform experiences than from

just one standalone interactive

Our Guiding Principle

PBS KIDS Transmedia Content

TV Online Video Mobile Apps Tablet & Touch Interactive Whiteboard

Home Childcare School Summer Programs After-school Programs Community

National Summer Learning Association, Collaborative for Building After-School Systems, Chicago Virtual Pre-K & K, Boston University

Libraries, Museums, Parks, Community Coalitions, Businesses

Local Public TV Stations & Community Partners

Integrated System of Success

Transmedia Content & Outreach

Ready To Learn on Television

2013

2014

PBS KIDS Lab

Year One Year Two

Transmedia Suites

Fetch! 3D Game

• Free distribution to low-income families via Head Start and public television station partners

• More information at pbskids.org/giftcodes• Email Tracy Williams ([email protected])

Ready To Learn Mobile Learning Program

The Electric Company Adventures on Prankster Planet

2011• Live action characters become animated superheroes!• 12 two-minute on-air segments ending in a cliffhanger

connects to 12-level online immersive world.• Math words woven throughout experience through

character dialogue, challenges, and mini games

2012• 8 new animations and levels• New graphing curriculum• Android and iOS tablet app (September)

TEC Expanded Learning Programs

• After-school and Summer programs built on curriculum from The Electric Company’s Adventures On Prankster Planet

• Extended Learning Program• 60 minute sessions• 2 days per week/18 week cycles

• Summer Learning Program• 90 minutes sessions• 4 days per week/6 week cycles

Narrative - Math

Narrative - Vocabulary

Prankster Planet - Video

Play and Pause

Group Activity

Prankster Planet - Online

Individual and Peer Activities

Family Engagement

TEC Expanded Learning Programs

• The Electric Company Summer Learning Program• 16 Classrooms in school-based summer programs around the

country• 152 Rising 2nd grade students• Consistently positive outcomes for students• Significant growth in knowledge of:

– Mathematics vocabulary – 41% gain– Numeracy skills – 20% gain– Phonics skills – 17 % gain

• Increased student morale and enthusiasm• New instructional strategies for teaching math and literacy • Contributions to student learning in math and literacy

WestEd Formative Summer Learning Study

Virtual Pre-K Ready For Math•Developed in partnership with CPB and PBS

•Guided by the PBS Math Framework

•Simple ways to connect early math learning in the classroom, home and community

•Aligned to local and national early learningstandards

•On DVD, in print & online at PBS KIDS Lab

• Free bi-lingual mobile app for Android and iOS smartphones

• Targeted at parents of children ages birth to four

• Provides parents with math and literacy tips via push notification texts, as well as location-based activities & mini-games to help get their children ready for school

• Fun games that integrate math and literacy, build on kids’ natural curiosity, & encourage dialogue between parents & children

• Launch to the public in November 2012

PBS Parents Mobile App

• Partnership between the CPB-PBS Ready To Learn Initiative and the Campaign for Grade Level Reading

• Parents can enter age of their child or children to receive age-appropriate texts and engage in developmentally-appropriate activities and mini-games

• In addition to bi-lingual text, app will feature animation, voice-over (in Spanish and English), and sound effects

• PBS is exploring partnerships for outreach and focus group testing of the app with low-income parents

PBS Parents Mobile App

• Teaching tips for transmedia games to:

• Enhance children’s early mathematics and literacy development

• Enhance children’s technological literacy

• Enhance teachers’ abilities to integrate educational technology and

sound educational media with

existing curriculum

• Piloted in three classrooms in low-literacy

communities surrounding Boston

BU-SED Professional Development Modules

In The Field

KBTCMontana PBS

Vegas

PBS

KAET

WFSU

Iowa

PTV

Maryland Public TV

WNET

WVIZDetroit

PTV

WGBY

Ready to Learn In the Hilltop Neighborhood

Presented By KBTC Public Television

Susan Barbeau, Community Engagement Associate

Tacoma Housing Authority Special Housing Project

Families

50

Spring Break Camp

THA Parenting Classes

Camp PEACE

Al Davies Boys & Girls Club

SPARKS at the Children’s Museum

Mobile Tech Lab at Wright Park

Susan BarbeauCommunity Engagement [email protected]

kbtcreadytolearn.blogspost.com

• Multiple studies of the implementation and effectiveness of transmedia gaming suites

• Adhere to highest standards of rigor in design, using multiple measures of effectiveness

• Tracking presents multiple opportunities for embedded assessment of student learning

• http://pbskids.org/lab/research/

Research and Evaluation

• Formative Evaluator: WestED

• Project Leads: Steve Schneider and Betsy McCarthy

• Primary Research Question – What are the effects of transmedia content on

student literacy and numeracy achievement for all students and student subgroups?

Research and Evaluation

WestED Research Activities include…• Evaluation of the Virtual PreK/K Math Kits (March 2012)

• Mobile Devices and Apps Purchasing Study (May 2012)

• Augmented Reality Technology Study (July 2012)

• Pilot Test of Newly Created Transmedia Products (Sept. 2012)

• Mixed Methods Study – 3D Rendered Games (Sept. 2012)

• Evaluation of Boston University’s Professional Development Modules (Sept. 2012)

• Home Study

Research and Evaluation

• Summative Evaluator: EDC/SRI

• Project Leads: Shelley Pasnik and Carlin Llorente

• Primary Research Questions– What are the impacts of transmedia interventions

targeting preschool and elementary-aged children on literacy and mathematics learning?

– How do educator and caregiver actions, as well as characteristics of the expanded learning settings, mediate student learning?

Research and Evaluation

EDC/SRI Year Research Activities include…• Parent/Caregiver Survey (Sept. 2012)

• Implementation of Transmedia Gaming Study (Sept. 2012)

• Preschool Intervention Study (Sept. 2012)

• Evaluation of Demonstration Stations (Sept. 2012)

Research and Evaluation

OpportunitiesFor

Public Media Stations

• RTL Transmedia Demonstration Stations – Cohort #2– posted at http://cpb.org/grants/– Up to 5 stations– Project period is November 1 – September 29– Deadline for proposals is September 10

Opportunities for Public Media Stations

RTL Demonstration Stations - Cohort #2 RFP WebinarWednesday, August 8, 2012

3:30 pm Easternhttps://cpbnet.webex.com/cpbnet/j.php?ED=156768272&UID=490675527&PW=NOThiZGQ5N2Vm&RT=MiMxMQ%3D%3D

Ready To Learn Webinar: Working with Informal Educators in Expanded Learning Settings

– Thursday, August 23, 2012, 1:00 pm Eastern– Presentations by NSLA, CBASS, and KBTC– https://cpbnet.webex.com/cpbnet/j.php?ED=1565

38577&UID=490675527&PW=NNjU3ODM0YmZj&RT=MiMxMQ%3D%3D

Opportunities for Public Media Stations

Ready To Learn Webinar: Best Practices Of Transmedia Learning In Out Of School Settings

– Thursday, September 27, 2012, 1:00 pm Eastern– Presentations by NSLA and CBASS– https://cpbnet.webex.com/cpbnet/j.php?ED=1567

67657&UID=490675527&PW=NMjE3MWFiN2Yx&RT=MiMxMQ%3D%3D

Opportunities for Public Media Stations

Q&A

Join Us for this Upcoming Webinar

A Conversation with the National Endowment for the Humanities: Priorities for Media Funding

Thursday, September 6, 2012 at 2:00 PM Eastern

Featured Presenters: • Karen Mittelman, Director, Division of Public

Programs, NEH• David Weinstein, Senior Program Officer,

Division of Public Programs, NEH

Questions?

Contact us at [email protected]

Visit the Grant Center Website for More Information

www.apts.org/grantcenter

Follow us on Twitter: @aptsgrantcenter