Introducing the Next Generation Smart Content HubTM

The Customer is Everywhere

Experience is Everywhere

Brand is Everywhere

Product is Everywhere

Content is Everywhere

Engaging content…

Want to go there?

Want to go there!

Want to buy this?

Engaging experiences demand rich content

The Content Experience challenge

Smart Content Hub™

Brand: Multiple brands Brand protection & licensing Multicultural brands Enterprise sourcing Creative operations

Product: Product launches Product collateral Portfolio management Product content enrichment Lifestyle products

Go to market: Corporate publishing Marketing fulfillment Regulatory compliance CXM integration Distributed marketing

Smart Content Hub™ From raw content to Smart Content

Downstream: Touchpoints and channels

Upstream: Enterprise systems, process and organization

Brand: Royal DSM Science-based company active in health, nutrition and materials 23,500 employees Annual revenue EUR 9,13 billion (2012)

Ensure consistent brand messaging Optimization of marketing and communication processes Single source brand platform Savings up to 80%

Product: Adidas Designs and manufactures sports clothing and accessories Includes Reebok, TaylorMade-Adidas and Rockport 23,500 employees

Seasonal product data from 4 ERP systems Global platform for all Adidas brands Single version of truth for both marketing and product content

Go to market: LEGO World’s third largest manufacturer of play materials World largest tire manufacturer Revenue of USD 2.95 billion (2012) 10,400 employees in 130 countries

Creative workflow for creation of packaging Portal for external e-retailers Platform dynamic sourcing of design, production and marketing tasks

Market recognition: customers

Market recognition: analysts

Forrester Wave™: Product Information Management, Q1 2014

Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014

Smart Content Hub™ ecosystem

Smart Content Hub as a platform

Enterprise library functions Localization Versioning Workflow & collaboration Flexible data models

Part of digital ecosystem Interconnectivity, connectors, comfort zones Documented APIs and Web services

Platform Open architecture and proven technologies Customization, provider model File and channel agnostic

Enterprise ready Secure, scalable Cloud ready Out-of-the-box user interfaces

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