introducing the idaho msa & the benefits for individuals, employer groups & agencies
TRANSCRIPT
From: American Health ValuePresented By: Adam Berry
Learn how the new & expanded Idaho MSA Program will help you increase your reach, reduce attrition
and generate new revenue...all while helping your clients in the process!
AHV Company Background
National HSA Administrator
Founded in 1996
Privately Held
Located in Boise, ID
HSA Clients in 49 States
Historically, Focused Solely on HSAs◦ No COBRA, FSA, HRA, Insurance or Banking
PPACA Prompted Investigations
Idaho MSA Background:
Around Since Mid 1990’s◦ They Have Longevity…
Idaho 1 of Only 3 States◦ Setting National Precedent…
◦ Incredibly Flexible, For Everyone…
Yet, MSAs Almost Non-Existent◦ Sitting around collecting dust
◦ Nobody knows about them
◦ Why is that?
House Bill 595◦ Made them relevant again
◦ Now a viable option to help people, if done properly
Introducing the New “Idaho MSA”
“Idaho MSA” is a Collaboration◦ Local Administrator, Local Bank
◦ American Health Value & IIB
Built on Each Company’s Strengths◦ AHVs Strengths:
Benefit administration, customer service, education& consulting
◦ IIB’s Strengths:
Statewide branches, local familiarity, banking services
Main Purpose to Help Idahoans◦ Provide quality guidance, assistance, compliance & banking
Help people both understand & maximize their MSA!
What is an Idaho MSA?
Special Savings Account with Tax Benefits◦ Set Money Aside Tax-Free for Healthcare
◦ Reduces Taxable Income Dollar for Dollar
Triple Tax Advantage◦ Tax-Free Going In (reduces taxable income)
◦ Earns Tax Free Interest While it Sits
◦ Spent Tax-Free Going Out
Money Rolls Over Towards Retirement◦ No Use it or Lose it
◦ Pull it Out at 59.5 as Retirement Income
◦ Or Continue Paying Qualified Expenses
That may look familiar…
This is where it gets interesting!
Who Can Have An MSA?
Almost Anybody!
No Insurance Requirements!◦ HDHP, PPO, Medicare, Uninsured
No Employment Requirements!◦ FT, PT, Medicare, Seasonal
◦ Even the Unemployed
No Age Restrictions!◦ Even Medicare Enrollees Qualify
Veterans, too!◦ No exclusions for VA Benefits or Tricare
Truly Designed to Help Everyone!
How Much Can You Put In?
Quite A Bit!
Single Filing Status:◦ Up to $10,000
Joint Filing Status:◦ Up to $20,000
House Bill 595◦ March 28th, 2014◦ Increased limits from $2k & $4k
Funding Based on Calendar Year◦ Fund a little, or a lot – Up to you
Unspent Funds Roll Over Each Year, Building A Nest Egg◦ Use like an IRA & pull money out for retirement (age 59.5)◦ Or leave in & spend on inevitable medical expenses
What Can You Spend it On?
“Qualified Medical Expenses”◦ Doctor’s Visits, Co-Pays & Prescriptions
◦ Hospital Bills, Dental & Vision
◦ Band-Aids, Chiropractor
◦ Even Insurance Premiums!
Yes, You Can Pay Premiums!◦ Health Insurance Premiums
◦ Medicare Premiums
◦ LTC Premiums, too!
Debit Card & Checks◦ No Claim Submission, Keep Receipts
◦ Pay at Point of Service, or Reimburse
If You’re Paying Your Own Premiums…Why Wouldn’t You Open One??
To Sum It All Up…
Savings Account for Healthcare
Reduces State Taxable Income
No Insurance or Age Restrictions
Deposit $10,000 or $20,000
Pay for common healthcare costs
Insurance Premiums, too!
Spender or Saver – Works for both.
For many Idahoans, this really is a no-brainer!
What About Employer Groups?
The Idaho MSA is an Excellent Benefit Option!
Flexible & Fits All Employer Shapes/Sizes
Employer Finally Controls the Cost
Works with Existing Structures, Or Replaces Them
Easy to Understand, Effortless to Implement & Inexpensive to Maintain!
One Size Finally Fits All
Works for All Employee Demographics◦ Full & Part-Time
◦ Veterans
◦ Medicare Enrollees
◦ Even the Seasonal, or Uninsured!
Works for All Shapes/Sizes◦ Large or Small Groups (± 50)
◦ Follow PPACA, Then Add the MSA
Not a Federal Program, so◦ No ERISA Requirements
◦ No Tax Reporting
◦ No Claims Administration
◦ No Comparable Contributions
Flexible to Fit Any Employer Budget!
Employer Controls the Cost
They Can Simply Fund What’s Comfortable:
Just Offer On a Voluntary Basis◦ Elective, Employer Pays Nothing
Sponsor Accounts, No Contributions◦ Employer Covers Annual Fee, Nothing More
Sponsor Accounts with Contributions◦ Employer Covers Annual Fee
◦ Funds the MSAs However They See Fit
Full or Partial Funding
Remember, No Comparability Rules
Can Start & Stop As They See Fit
Use as Add-On, or Replacement
Works with Any Existing Benefit Plan◦ HSA, FSA, You Name It
◦ Fits On Over the Top
◦ Just Subtract the HSA/FSA
◦ Nice Additional Benefit
Pay Premiums, or Costs Over FSA Cap
Save/Invest HSA, Don’t Spend It
Replace Existing Benefit Plan◦ Send employees to exchange
◦ Fund MSAs at Any Level
◦ Help w/ premiums, providing a benefit
◦ No longer hassling with insurance
◦ Employer now controls cost & can budget
◦ No longer waiting for premium hikes
Upgrade for Everyone Involved
No Matter What, Everyone Wins
Employees Get:◦ An MSA!◦ Plus Upgraded Benefits◦ Either Additional or Replacement
Employers Get◦ Happy Employees◦ Some Control Over Costs
Agents Get◦ Happy Clients!◦ Continued Business◦ New Referrals
Flexible, Simple & Inexpensive Benefit Solution!
What Does That Mean to You?
Use the Idaho MSA’s Flexibility to Grow Your Business
Increase Your Reach & Gain New Business
Generate More Revenue (Through Multiple Avenues)
Be Your Client’s Hero - Reduce Attrition, Gain Referrals, Help People!
Increase Your ReachUse the MSA’s Flexibility to Reach More People
Something for Everyone You Touch
◦ Cross-Sell your entire book of current business Pick the Low Hanging Fruit
◦ All previous leads you couldn’t service◦ New reason to re-approach lost business◦ Host Public Seminars/Webinars◦ Never an unqualified lead
Foot in the Door to Employers
◦ Works for all employees FT, PT, Seasonal, Medicare
◦ Easily add to any existing benefit structure
Referrals from Happy Clients
◦ Happy clients send referrals, and they stay put!
Reduce Client Attrition
Happy Clients Are the Key to Long-Term Success!
Staying Current or Ahead of the Curve◦ What You’re Paid to Do◦ Offering Tangible Value◦ This Leads to Very Happy Clients
Happy Clients Stay Put◦ Easy Maintenance on Low Hanging Fruit◦ Residual Income
Happy Clients Send Referrals◦ New Business & Growth
Happy Clients Have Strong Dependency◦ Strengthen Those Relationships
If you’re not offering this to your clients, someone else will!
Generate RevenueThe Idaho MSA Offers 3 Ways to Generate Revenue
Helping to Maintain Current Business◦ Proving Worth
◦ Offering New Value
◦ Reducing Attrition
◦ Simple Residual Income
Helping to Create New Business◦ Mine Current Database & Cross-Sell
◦ Service Previously Unqualified Leads
◦ Gaining Quality Referrals
◦ Outreach to General Public
We Pay You Commissions!◦ New Revenue Stream
◦ We’ll Pay You to Build Your Business
◦ Commissions Paid Monthly & Residual
◦ Why Would Anyone Close an MSA??
◦ Easy to Sell, Everyone’s Qualified, Nobody Closes
◦ Creates Strong, Continual Income Stream
You’re Not Losing Money, Either!◦ No Cross-Selling Your Products
How We Can Help:
We Handle The Marketing!◦ Educational Handouts, Infographics & Videos◦ Can Be Branded to Your Agency◦ On-Site Training for Agents/Agencies◦ On-Site Education for Employers/Employees◦ Custom Agent URLs for Commissions◦ Email Campaigns, Seminars, You Name It!
We Do the Heavy Lifting!◦ You Don’t Need to Be An Expert◦ Simply Direct Clients to Our Office
Web, Phone, Email, Chat, Walk-Ins
◦ You’re Not Fielding MSA Calls◦ Always Kept in the Loop
Simple And User-Friendly◦ For You & for Your Clients◦ Resourceful Website◦ No Phone Trees◦ Use Our 18+ Years of Experience
Healthcare Discount Program
Totally Free for Our Members
Save up to 65% on:◦ Prescriptions
◦ Dental Costs
◦ Vision Care
◦ Doctor’s Visits
◦ Medical Lab Testing
◦ + 5 more programs!
Excellent Statewide Coverage
Take Advantage of this Discount Card& Maximize your healthcare savings!
What Are the Next Steps?
Register as an Agent◦ Assign Broker ID◦ Custom URL◦ Welcome Packet
Enrollment Forms Initial Marketing Materials
Promote the MSA◦ Work Together to Pick Methods◦ Design Materials
Email Campaign? Seminar?
◦ Get the Word Out!
Grow Each Other’s Business, Together!◦ Agents Are Our Lifeblood
Access to Client Base We Protect Them from Cross-Selling
◦ We Can Help Each Other Grow Providing A Product that Helps Idaho
From: American Health ValuePresented By: Adam Berry
Contact Me for Questions,Agent Registrations or Client
Enrollments:
Phone: (208) 331-0676
Email: [email protected]
Website: www.IdahoMSA.com