introducing the chinese digital jungle

WELCOME TO THEDIGITAL JUNGLE

CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

WE’RE A DIGITAL AGENCY

THAT SPECIALISES IN CHINESE LANGUAGE

MARKETING

China is in the midst of one of history’s most dramatic consumer revolutions. We have the opportunity to do more than just localize products and brands for Chinese consumers. We have the chance to innovate for a consumer who is becoming increasingly sophisticated and demands the things they buy, satisfy emotional, intellectual, and social needs.

DIGITAL JUNGLE WAS FOUNDED IN 2011 TO CONNECT WESTERN BRANDS WITH A CHINESE SPEAKING AUDIENCE; LIVING IN CHINA OR ABROAD.

Dr. Mathew McDougallFounder & CEO

WHAT WE DOFULL SERVICE DIGITAL AGENCY

03

BRANDING & LOCALISATION

We identify and establish key brand values and goals for the Chinese

consumer. Building the brand through strong recognition and influencing

loyalty with these consumers.

RESEARCH & INSIGHTS

Chinese Internet use and on-line behaviour is rapidly evolving. Using advanced data mining techniques,

the data informs our strategy & insight reports.

DIGITAL MARKETING

Providing campaign & project based programs that include multi-channel

tactics. i.e., Social (WeChat/Weibo) Search (Baidu/Qihoo) , DSP, KOL’s EDM

WEB & APP DEVELOPMENT

Designing and developing Chinese language websites. From branded,

to content to eCommerce sites.


THE CHINESE DIGITAL LANDSCAPE IS DIFFERENT

5 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

A

Northeast China3 provinces,

8.10% of population,8.64% of GDP

North China5 provinces,


Central China3 provinces,


South China3 provinces,


Southwest China5 provinces,


Northwest China5 provinces,


East China7 provinces,


CHINA – A DIVERSIFIED MARKET05

A


Population 1.361 billion

668 million Internet users

659 million active social media users

574 million mobile internet users

54% Urban Vs. 46% Rural

49% Penetration

48% Penetration

49% Penetration

Source: CNNIC Statistical Survey on Internet Development in China

CHINA SOCIAL MEDIA MARKETING – 2015 SNAPSHOT06


INTERNET USERS ONLINE ACTIVITIES

0%

25%

50%

75%

100%

Baidu Sogou 360 Google Shenma

Search Engine Usage

A

Instant Messaging - 91%

Search – 80.5%

Music – 74%

Online Shopping – 56%

Social Networking – 41%

Travel bookings - 34%Baidu still dominates the Search market in China,

with increasing pressure from Sogou and 360 (Haosou).

07

A

MOBILE INTERNET USERS


0%

23%

45%

68%

90%

113%

0

150

300

450

600

750

Jun 2010 Dec 2010 Jun 2011 Dec 2011 Jun 2012 Dec 2012 Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015

Milli

ons

mobile Internet users proportion in Internet users

89% of Internet users in China use their smart devices to access the internet. ACTIVITIES

Instant Messaging - 91%

Search – 77%

News – 75%

Music – 66%

Video – 56%

08


0

175,000,000

350,000,000

525,000,000

700,000,000

Qzone WeChat Weibo RenRen

Milli

onsQQ is the top social site with more than

800M active users. However, WeChat hasseen explosive growth to reach 650 millionactive users, and is quickly becoming thecentral pillar of Chinese and internationalsocial media innovation.

Even Facebook is taking notes- itsroadmap for the next two years is a carboncopy of what WeChat has alreadypioneered.

TOP SOCIAL BRANDS

TOP SOCIAL MEDIA NETWORKS09


FACTS:• 176 million of active users per month

• Female/Male at 50/50

• 70.8% users had tertiary education

• 76% users access Weibo from apps, and 29% from PC

• 58% Weibo users are positive towards ads, and 23% of users don’t like ad

0%

15%

30%

45%

60%

Born after 1990 Born between1980 and 1990 Born between1970 and 1980 Born before 1970

Weibo users age profile change

Year 2013 Year 2014

Source: Weibo Data Centre 2014

SINA WEIBO10


FACTS:

At the beginning of 2014 WeChat had 396 million active users.

Today, they have over 650 million, and over 1.1 billion registered

accounts.

Text Messaging - 92%

Voice Messaging – 90%

“Moments” Sharing – 75%

Group Chatting – 62%

WECHAT ACTIVITIES

USERS BY AGE GROUPWECHAT11

SOCIAL MEDIA IS CHANGINGTHE WAY YOU DO BUSINESS IN CHINA


A

CHINESE SOCIAL MEDIA

13


13

Most prominent Chinese social media platforms Sina Weibo / Tencent WeChat�Twitter equivalent platforms in China are called “WeiBo” in Mandarin (Wei means micro, Bo is blog). �Sina Weibo was launched in August 2009, and Tencent WeChat in April 2012, both support multimedia sharing including photos, music and videos. �Sina Weibo is linked with Taobao; most popular Chinese ecommerce platform. WeChat has expanded the functionality from a communications platform to including payment gates, gamification, coupons and mapping/GPS

Video sharing platforms: Youku/Tudou�Youku and Tudou are among the most popular video sharing websites in China, �Youku is the leading video network in China. Tudou was ranked 5th in 2013. The two companies announced their merger into Youku Tudou Inc. in August 2013. Both offer user generated content, full length videos of TV series, TV shows and licensed movies from all over the world. Youku also broadcast its own original content.

A

CHINESE SOCIAL MEDIA

14


14

Key Opinion Leaders�The value and influence of Key Opinion Leaders (KOLs) in China is unprecedented in the West. Once again, heavily routed in Chinese culture, having the right champions backing a brand provides a powerful message and enables companies to reach target audiences in a very positive light.�The investment in gaining the support of KOLS can pay for itself many times over. Consider KOL’s as paid media.

Internet Word of Mouth�The growth of peer to peer knowledge sharing presents both an opportunity and a threat. The key to taking advantage of

this fast paced environment is representation, engagement and honesty through Internet Word of Mouth (IWOM).

A

15


15

Awareness

Sales Enablement

Grow

th a

nd R

eten

tion

Banners

Cust

omer

Acq

uisi

tion

SEO/Pay-per-click

Advertorials

Podcasts

TCO/ROI Tools

Analyst Briefings Website Content

Customer Case Studies

Video Content

E-mail Nurture Strategy(Automation)

E-mail Nurture Strategy(Automation)

Sales Collateral and Templates

Contact Centre Support

Whitepapers

Whitepapers

Webinars

WebinarsLocal Event Support

Campaign Landing Pages

Analyst Briefings

Data Acquisition

Telesales Support

Online PR

Event Support

Interactive/Experiential Apps

CONTENT DRIVES AN ONLINE FRAMEWORK TO SUPPORT MULTIPLE BUSINESS OBJECTIVES

Marketing Support

WECHAT SOLUTIONS

WE PROVIDE WECHAT ECOMMERCE & DEVELOPMENT

As an official WeChat Agent, we work with companies to build apps, develop WeChat Shops and setup WePay accounts for taking multi-currency payments.

WE PROVIDE WECHAT MANAGEMENT

Digital Jungle will verify Subscription and Service accounts for Chinese & International companies. Additionally, provide complete management and content development of your WeChat account.

A B K $ i g

DIGITAL JUNGLE IS AN OFFICAL INTERNATIONAL PARTNER

17

APPS

E-COMMERCEBest-selling template for

companies targeting China

REAL ESTATEPromote real estate

properties directly via WeChat

HOTELServe your Chinese

customers before and during their stay

WeChat apps add functionality and create significant engagement for your WeChat Service and Subscription accounts.

WECHAT APPS

You can simply license our industry solutions, and with some simple customizations you will be up and running, ready to engage your WeChat followers.

If you want Digital Jungle to create a new app then no problem. Just let us know your requirements and we will build it for you

18

SHOP

WECHAT SHOP

WeChat shop is a simple online shop which allows you to promote your goods to your personal WeChat circle.

WeChat shop is a new WeChat function that creates ecommerce capabilities for businesses looking at reaching a WeChat consumer.


05

PAY

WECHAT PAY

WeChat payments started as a fun way to send “lucky money” to friends, but has bloomed into a disruptive system- over 200 million users have now bound their credit cards to WeChat, and that’s within just 2 years of its launch.

Now users can make payments in-store, via a WeChat shop or between users to purchase online goods, order room service and much more all without having to exit the app.

As an official WeChat Pay Agent, Digital Jungle integrates WeChat Pay with WeChat shops and other WeChat services to better reach and deliver value to your followers.

19



ECOMMERCE IS CHANGING THE WAY YOU DO BUSINESS IN CHINA

21

WITHIN THE FIRST SIX MONTHS OF 2015, UK EXPORTS TO CHINA INCREASED TO GBP 9 BILLION (A 20% INCREASE ON THE FIRST HALF OF 2014)

BUILD YOURECOMMERCEBUSINESSMany Chinese online shoppers are eager to purchase products from foreign brands, which they typically view as superior in quality to Chinese products. That offers a growth opportunity for many international brands and retailers.

E-commerce in China grew by 31.4 percent, reaching a total market value of more than 13.4 trillion RMB ($2.1 trillion) in 2014, according to data released by the China E-Commerce Research Center (CECRC).

Further in 2014, the Chinese government introduced a new policy on what it calls “cross-border e-commerce” (CBEC), which makes it easier for overseas brands to sell online in China. The policy legalizes the sales of products for personal consumption if the products are certified in the manufacturer’s home country.

Many Western brands accessed China’s e-commerce market via Tmalland JD.com Global sites. This has a number of advantages but is definitely not right for all brands.

There is no one-size-fits-all solution, as companies have different objectives and resources in their globalization efforts.

A

UNDERSTANDING THE PROCESS

23


23

PARTING THOUGHT 24

IF YOU WANT TO MARKET TO A CHINESE AUDIENCE

THEN DIGITAL JUNGLE IS THE OBVIOUS CHOICE

introducing the chinese digital jungle

Business