SomebodySomebody April 2009April 2009 © Talents Media© Talents Media

Introduction toIntroduction to

What it is.What it is.

social media platform social media platform thematic social mediathematic social media targeted at talents & passionstargeted at talents & passions media platformmedia platform social platform/ mobile, eventssocial platform/ mobile, events catalyzing mediacatalyzing media RTV, printRTV, print TalentsChannel – infrastructureTalentsChannel – infrastructure platform technology & applicationsplatform technology & applications co-development & exploitation social communities / formats (media titles)co-development & exploitation social communities / formats (media titles) market entrymarket entry soccer, fashion, music, business talent soccer, fashion, music, business talent

target customerstarget customers community memberscommunity members co-creation: discover, develop, grow & catalyzeco-creation: discover, develop, grow & catalyze audienceaudience crowd-sourcing: watch, support & selectcrowd-sourcing: watch, support & select entertainment industryentertainment industry talents pipeline based on crowd sourcingtalents pipeline based on crowd sourcing media-partners – on & off-linemedia-partners – on & off-line participate in social media opportunityparticipate in social media opportunity content partnerscontent partners new distribution channels & revenue streamsnew distribution channels & revenue streams brandsbrands targeted, prolonged media attentiontargeted, prolonged media attention

enabler for our customersenabler for our customers social network, tools & media social network, tools & media create, create, watchwatch, share, match, collaborate , share, match, collaborate branded experiences branded experiences grow & catalyze talentgrow & catalyze talent, , media attentionmedia attention social media formats social media formats development, production & exploitationdevelopment, production & exploitation infrastructureinfrastructure web / streaming / mobile / RTV – studio’sweb / streaming / mobile / RTV – studio’s

What drives communities?What drives communities?

I want to be seen, show offI want to be seen, show offI’m very curious, I love to watch othersI’m very curious, I love to watch othersI want to be entertainedI want to be entertainedWant to be discovered, live my dreamWant to be discovered, live my dreamBecome a STAR, become RICHBecome a STAR, become RICHI want power & sexI want power & sex

I want to be seen as I am.I want to be seen as I am.Want to discover my true talentsWant to discover my true talentsI want to turn my dream into realityI want to turn my dream into realitySure could use some helpSure could use some helpWant to try if I’ve got what it takesWant to try if I’ve got what it takesI want to do what is really MEI want to do what is really ME

I want to belong I want to belong Enjoy the presence of othersEnjoy the presence of othersShare experiences, emotions & funShare experiences, emotions & funI’d like to help othersI’d like to help othersReally help somebody, make a differenceReally help somebody, make a difference

I need others to achieve my goalsI need others to achieve my goalsWant to achieve together with othersWant to achieve together with othersBe a part of something specialBe a part of something specialWant to be part of something bigger than meWant to be part of something bigger than meCreate great things together with othersCreate great things together with othersLeave something special behindLeave something special behind

basic personal needs

(self) development

Me We

Join us in our serious fun game. Go out! Meet us on the web and at events.

Explore and develop your talents. Let’s help each other, let’s do it together.

Only the sky and your true talents are the limit.

So go for it. And make your dreams come true. Or at least have funtrying to…

Social media concept.Social media concept.

Guild

-pro’s-role models-coaches-agents-network

Talent

National RTVWeb ChannelNational eventsNational distributionExposure social platforms

Web presentationRegional RTVRegional eventsEvents – content captureLocal coaches

European RTVWeb Channel(s)International eventsInternational distributionMobile streaming

WebLocal eventsLocal content creation - mobileLocal radioLocal coaches

How it works. -1-

Learning Learning & Coaching& Coaching

Creation ZoneCreation ZoneContent creationContent creation

Back StageBack StageOwn communityOwn community

StageStageExternal profileExternal profile

BroadcastBroadcastIn / outside streamsIn / outside streams

EventsEventsMy own / agendaMy own / agenda

ShopShopSell / ShoppingSell / Shopping

ChallengesChallengesAuditionsAuditions

Talents : Level / age : individual / band / actCommunity : audience : jury : reporterGuilds / insitutes

Events / locations : y /n audition : loc / reg. / nat. : TV

Schools : basis / middelb. : vak opleiding

Professionals : scouts : agents : productionPublishers : music : contentBroadcasters : (web / mobile) radio : (web / mobile) TVBusiness Partners : access : shop

How it works. -2-

stand-up comedy

cabaret talent

dj-talent

clubbing

rockbands

scalable pre-selection outsourced to community‘crowdsourcing’ cuts costs to fraction of off-line

extra exposure process generates revenues adds value to community content creation superior value for event sponsors

opportunities new TV-formats

community building

production event content multi media format

How it works – talent events.

TM’s specific thematic worlds (football, fashion, cooking, etc.) hosted on RD

TM’s specific thematic worlds (football, fashion, cooking, etc.) hosted on RD

Mobile devices: content up-load / browsing / interaction

Mobile devices: content up-load / browsing / interaction

TalentsChannel:

-TalentsEngine-ChallengeEngine- ScoringEngine-FormatEngine-On-line thematic channels/

RD: profiles, generic social media functions, video handling, mobile interfacing, streaming

3rd party platforms:

Facebook, Netlog, MySpace, LinkedIn, ….

3rd party niche worlds: girls, dancing, photography, etc.

Brands /media

proprietary site / social media

Strategic architecture.Strategic architecture.

Events:

Existing talent-events, music events, fashion, youth etc. etc.

Business model.Business model.

focus on platform & talents applications – formats & directionfocus on platform & talents applications – formats & direction

co-operate / integrate with other platforms / talents conceptsco-operate / integrate with other platforms / talents concepts recent acquisition: social network for musiciansrecent acquisition: social network for musicians forming co-operation with download / distribution platformforming co-operation with download / distribution platform platform opportunities through BT – including Vodafoneplatform opportunities through BT – including Vodafone looking for opportunities in multi-tracking toolslooking for opportunities in multi-tracking tools discussing mobile partnership opportunities discussing mobile partnership opportunities

media partnerships: co-operate in formats / branded experiences media partnerships: co-operate in formats / branded experiences serious opportunities: ….., …….serious opportunities: ….., ……. numerous opportunities: talents eventsnumerous opportunities: talents events

business partnerships: co-operate in non-core activities, extended salesbusiness partnerships: co-operate in non-core activities, extended sales media productionmedia production development & production off-line media elementsdevelopment & production off-line media elements generic social media technology & hosting (RD)generic social media technology & hosting (RD)

like an ‘airport’: multiple income streamslike an ‘airport’: multiple income streams community: micro-payments, subscriptions, downloads, % revenues / salescommunity: micro-payments, subscriptions, downloads, % revenues / sales Brand: concept development, hosting ‘branded challenges’ / - experiencesBrand: concept development, hosting ‘branded challenges’ / - experiences events: format development, sponsoring, ticketingevents: format development, sponsoring, ticketing media / partners: exploitation / licensing / exit from media conceptmedia / partners: exploitation / licensing / exit from media concept business partners: % salesbusiness partners: % sales

Competitive advantage.Competitive advantage.

Business model – ‘crowd sourcing’ selection process / reporting to audienceBusiness model – ‘crowd sourcing’ selection process / reporting to audience 90% of organization costs outsourced90% of organization costs outsourced 100% engaged community100% engaged community supreme value to other talents conceptssupreme value to other talents concepts

Business model – complexityBusiness model – complexity all elements are necessary for successall elements are necessary for success hard to imitate for most existing competitorshard to imitate for most existing competitors entry barrier for new comersentry barrier for new comers

Scalability & aligned interests – enable capturing position fastScalability & aligned interests – enable capturing position fast localization through ‘franchising’localization through ‘franchising’ positioning: turn potential competitors into partnerspositioning: turn potential competitors into partners business / media partners become distribution channelsbusiness / media partners become distribution channels

Ability for fast innovation Ability for fast innovation architecture / team abilities to enable ‘merge & growth’ architecture / team abilities to enable ‘merge & growth’ platform architecture to integrate mobile services for extreme added valueplatform architecture to integrate mobile services for extreme added value

Overall added value.Overall added value.

Audience Audience ‘The Big Masses’ ‘The Big Masses’ Targeted info / content matching your passionTargeted info / content matching your passion Maximize personal involvement – in your field of interest & ambitionMaximize personal involvement – in your field of interest & ambition 2009 / 2010: Thematic channels for your passion2009 / 2010: Thematic channels for your passion

TalentsTalents Offer structure in extremely complex on- / off-line resources & opportunitiesOffer structure in extremely complex on- / off-line resources & opportunities Maximize chances to develop and show your talentMaximize chances to develop and show your talent Make personal development truly personal – your own processMake personal development truly personal – your own process Fun, inspiration & co-creation with othersFun, inspiration & co-creation with others Maximize chance for new career – and to make your dream come trueMaximize chance for new career – and to make your dream come true

Brands / Media Partners Brands / Media Partners Branded experiences -> longer brand attention -> brand loyaltyBranded experiences -> longer brand attention -> brand loyalty Leverage existing talents conceptsLeverage existing talents concepts Create new revenue streamsCreate new revenue streams

Business PartnersBusiness Partners Hyper targeting -> maximize sales resultsHyper targeting -> maximize sales results Content partners -> new distribution channels Content partners -> new distribution channels New business opportunities New business opportunities

Who we are.Who we are.

core team: experienced entrepreneurscore team: experienced entrepreneurs Philip WolffersPhilip Wolffers - coo- coo operations - systems & proposition deliveryoperations - systems & proposition delivery confidentialconfidential - cco- cco strategic sales & media concepts strategic sales & media concepts Maarten AllemanMaarten Alleman - cto- cto platform technology & applicationsplatform technology & applications Andrew Jenkins Andrew Jenkins - VP- VP international business development / N-Americainternational business development / N-America Falk MadejaFalk Madeja - director- director D-A-CH (German speaking countries) D-A-CH (German speaking countries) Paul KuykenPaul Kuyken - cfo/cpo- cfo/cpo finance, operations & media production projectsfinance, operations & media production projects Dick RemptDick Rempt - ceo - ceo direction & execution, partnering & fundingdirection & execution, partnering & funding

Mémé BartelsMémé Bartels - adviser - adviser founding partner Science & Strategyfounding partner Science & Strategy Steven Kraal Steven Kraal - adviser - adviser NL country manager Netlog; liaison Netlog NL country manager Netlog; liaison Netlog

partnerships: enable overall conceptpartnerships: enable overall concept HoofdbureauHoofdbureau - agency; co-creation brand concepts- agency; co-creation brand concepts The Social AgencyThe Social Agency - agency; brand, business model & social media concepts- agency; brand, business model & social media concepts PROductiesPROducties - x-media creative production - rtv & events, joint marketing / sales- x-media creative production - rtv & events, joint marketing / sales RealityDigitalRealityDigital - social media technology & access media partners- social media technology & access media partners British TelecomBritish Telecom - hosting & access media partners, joint marketing / sales- hosting & access media partners, joint marketing / sales Peer RecruitmentPeer Recruitment - recruitment solutions- recruitment solutions

Our vision.Our vision.

Off-line media face serious strategic issuesOff-line media face serious strategic issues RTV / print not capable to capture ‘media snackers’ – limited advertising spaceRTV / print not capable to capture ‘media snackers’ – limited advertising space TV can no longer fulfill advertisers’ needs – especially of a-brandsTV can no longer fulfill advertisers’ needs – especially of a-brands most media unaware of on-line threat (print) or struggle to respond (rtv)most media unaware of on-line threat (print) or struggle to respond (rtv) credit crisis: advertising income further down, desperate need for new revenue streamscredit crisis: advertising income further down, desperate need for new revenue streams

Social Media potentially capable to dominateSocial Media potentially capable to dominate media snackers spend far more time watching streaming mediamedia snackers spend far more time watching streaming media social networks: promise of hyper targetingsocial networks: promise of hyper targeting advertising- and investment $ and € pour into social networksadvertising- and investment $ and € pour into social networks

Social Media landscape needs to change drastically in 0 – 3 yrsSocial Media landscape needs to change drastically in 0 – 3 yrs many social networks will scramble for added value – to community AND advertisersmany social networks will scramble for added value – to community AND advertisers social networks need off-line components for success – especially events and mobilesocial networks need off-line components for success – especially events and mobile mobile device can become THE medium – however, many services lack a platformmobile device can become THE medium – however, many services lack a platform

The market opportunity: social media platforms for ……….. industryThe market opportunity: social media platforms for ……….. industry …………………………. industry struggles with business model and talent development. industry struggles with business model and talent development platforms (social networks / mobile) become leading in content streaming / distributionplatforms (social networks / mobile) become leading in content streaming / distribution off-line media without social media solutions will die – therefore willing to co-operateoff-line media without social media solutions will die – therefore willing to co-operate

TalentsChannelTalentsChannel: potential to capture world-wide market opportunity: potential to capture world-wide market opportunity

Our mission & goals.Our mission & goals.

Mission Mission enable people to discover and explore their true talents. enable people to discover and explore their true talents. offer experiences, personal connections, information and entertainment – at the moment of your choice. offer experiences, personal connections, information and entertainment – at the moment of your choice.

Experiences that make a personal difference: inspiring and aimed at personal growth Experiences that make a personal difference: inspiring and aimed at personal growth offer audience and professionals exposure and access to new talentoffer audience and professionals exposure and access to new talent in a culture of openness, honesty, integrity and fun.in a culture of openness, honesty, integrity and fun.

GoalsGoals become world market leader in hosting social media platforms targeted at talents development / discoverybecome world market leader in hosting social media platforms targeted at talents development / discovery in co-operation with our business partners and partnering media-companies in the fields of social networks, in co-operation with our business partners and partnering media-companies in the fields of social networks,

events, TV, Radio, Print, Print-on-demand, etc. events, TV, Radio, Print, Print-on-demand, etc. partnerships are based on shared vision, aligned goals and interests.partnerships are based on shared vision, aligned goals and interests.