introducing social media platform for healthcare organizations

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Introduc ing An on-line community support portal An innovative social media platform for your Hospital or Health Network

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Post on 05-Dec-2014

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Is your social media strategy sending your healthcare consumers to other social media web sites or to your web site?It is time to have your own health social media solution. Our platform can be branded, integrated and hosted along with your web site. It augments your online patient engagement (patient portal). It works as a powerful world of mouth marketing platform for your providers.It is an innovative and unique solution platform for your healthcare social media strategy. Thank you for viewing the presentation.

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Page 1: Introducing Social Media Platform for Healthcare Organizations

Introducing

An on-line community support portal An innovative social media platform

for your Hospital or Health Network

Page 2: Introducing Social Media Platform for Healthcare Organizations

88% American adults access internet for health information online

60% say internet influenced a decision to manage a health condition

Consumers of healthcare are looking to have their emotional needs supported as well

31% among US caregivers are family members

Social networking site usage grew 88% among Internet users aged 50-64

Social Media is #1 activity on the web

* Source and references from “Top Ten Things You Need to Know About Engaging Patients”, April 2011 iHT²

51% patients think that doctors who are open to online health tools are likely to make better care decisions

58% of adults trust solutions from providers to manage their health information

25% of search results for world’s largest 20 brands are links to user generated content through their interactions on the web

A trend for providers to competitively distinguish themselves

Social media strategy is a major brand builder

Social Media is much more than Fan Pages and Tweets for Healthcare Consumers and Providers

Page 3: Introducing Social Media Platform for Healthcare Organizations

Patient Engagement is driven through addressing the needs to manage disease conditions and providing community support

• What is my health condition?

• How do I track my condition?

• What resources will help me manage my condition?

Disease Management

• Who else has similar condition?

• What do they do to manage their condition?

• Who can provide support for my condition?

Community Support • Who can provide care for

my condition?• Who are being

recommended by my community?

• How do I get engaged?

Patient Engagement

Use of Social Media and Networking is a growing trend for patients to address healthcare needs for themselves or for their loved ones

Page 4: Introducing Social Media Platform for Healthcare Organizations

Are you really engaging the patients and families, or driving them away from your web site?

Disease Management

Community Support

To learn about health condition, go to: Medline Plus WebMD

To track your health: Write notes and

maintain yourself To find health

resources, search: Web

To connect with somebody who has similar condition, go to: Facebook Twitter Patients Like Me Etc.

To seek or provide health support, go to: Care Pages Caring Bridge Etc.

Page 5: Introducing Social Media Platform for Healthcare Organizations

Retain all aspects of social media, content and networking within your web site using “Health Social” Platform

Track conditions, learn about diseases, and maintain health journal

Find and maintain list of care sources such as doctors, clinical trials, support groups, web links

Build community with other patients within the health organization or friends from Facebook

Share notes, seek and provide guidance within community for disease conditions

Recommend care sources to community Send e-Cards to admitted friends Much more…

Integrate heath content Integrate marketing content such as

doctors, clinical trials, support groups Integrate patient education material

and patient surveys Add community support features to

Patient Portal with single sign-on

Patients can: Hospitals and Health Networks can:

Meet meaningful use and accountable care regulations by providing a better patient engagement

Increase revenue through word of mouth referrals and viral marketing that can organically happen within online communities

Increase patient satisfaction Be an innovation leader such as Mayo who

recently launched similar solution

Page 6: Introducing Social Media Platform for Healthcare Organizations

Your Hospital’s name goes here

Page 7: Introducing Social Media Platform for Healthcare Organizations

Users can keep track of their information such as health conditions, doctors, resources, health journal and community of friends.

Prepare users for health social networking

Page 8: Introducing Social Media Platform for Healthcare Organizations

Users can share their information when seeking or providing health support within their community for a health condition

Build a natural mechanism for community referrals

Page 9: Introducing Social Media Platform for Healthcare Organizations

Users can view provider profiles shared by the community, see activity summary, add to their lists for future engagement.

Enable community activityto your provider profiles

Page 10: Introducing Social Media Platform for Healthcare Organizations

Users can view a provider’s HealthSocial profile from your web site, add to their lists at HealthSocial

Enable HealthSocial Bookmarking directly from

your web site

Page 11: Introducing Social Media Platform for Healthcare Organizations

Users will be able to see and search for much more information about you, without leaving HealthSocial

Create profiles from scratch or integrate

with your existing data sources

Page 12: Introducing Social Media Platform for Healthcare Organizations

View the summary of visits and community activity around your doctors, services and profiles

Track HealthSocial usage

Page 13: Introducing Social Media Platform for Healthcare Organizations

Contract usfor a demo

[email protected]