un t

in your fields that simply do not

perform as well as others. As,

variable rate planting and applica-

tions are growing in popularity,

Deere has responded by putting

this software in your own hands.

A popular feature of Operations

Center is its Agrian powered

prescription file writer that you

can use to write your own pre-

scription files based on your own

data without expensive third

party advising. However, you can

also use this software as an open

forum to work with any trusted

crop advisor you already have, or

any trusted partner with whom

you grant permission. Operations

Center is not set up to com-

pletely replace Apex but it will

contain the most useful features

from Apex.

The bottom line is that every

Precision Agriculture has come

such a long way since the begin-

ning. We’ve gone from basic

AutoTrac to section control and

on to variable rate applications,

seeding and planting. You may

have years of data at your dispos-

al. There is no doubt these tech-

nologies could be of great use to

your farm if you utilize them to

their fullest potential. As times

get tougher the JD Equipment

team is here to help make your

operation as efficient as possible.

One of the best tools we have at

our disposal is John Deere’s Op-

eration Center.

Operation Center gives you the

tools to manage all aspects of

your farm. The technology is

here to seamlessly pull together

years of data that you can com-

pare and contrast, analyze and

dissect to better understand how

your ground performs. The years

of simply shooting for maximum

yields are over. With today’s

market, farmers are more inter-

ested in shooting for maximum

profit. This is going to mean clos-

er attention to detail and active

management at every step of the

process. There are always areas

farmer big or small should have a

place where they can not only

conveniently archive and store

planting, harvesting, and applica-

tion data but more than that, Op-

eration Center also serves as a

dashboard to your farm. The user

friendly design lets you assign

tasks, receive notifications, and

even check the weather. The most

exciting feature of Operation Cen-

ter is that new applications are

coming out every day from third

party companies that partner with

John Deere. This means that Op-

erations Center is here to stay

and will be the most versatile farm

management software on the

Market.

Introducing JD Operation Center

I N S I D E

TH I S I S SUE :

JD Data Services 2

Support You can

Count on

2

A LA CARTE

Services

2

JD Equipment

Planter Clinics

3

SeedStar Mobile 3

AutoTrac

Controller Bonus

3

Exact Emerge

Technology

4

J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .

S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E

F U T U R EF U T U R EF U T U R EF U T U R E

Integrated

Solutions Newsletter P R E S E A S O N E D I T I O N

S P R I N G 2 0 1 6 V O L U M E 1 , I S S U E 1

London OH

(614) 879-6620

Washington CH, OH

(740) 335-2071

Wilmington, OH

(937) 486-5211

Marion OH

(740) 389-5458

Lancaster, OH

(740) 653-6951

Hilliard, OH

(614) 527-8800

New Albany

(614) 475-0707

Zanesville

(740) 450-7446

P A G E 2

• Phone support with JD

Equipment Integrated

Solutions Personnel

• 5 trial Remote display

access (RDA) Sessions

*Compatible Equipment

Required

• Organizational Invitation to

a JD Equipment AMS Clinic

• 5% Discount on SF2, RTK,

and JDLINK Subscriptions

$250 (Add a Stellar Support CCC

for $270)

Support You Can Count On

A LA CARTE SERVICES

JD Equipment Data Services We all know farm data as the

performance indicator for your

farm. Printout maps show your

yields throughout the field but

it is only color and numbers

unless you can turn the raw

information into something

profitable. As any Farm Manag-

er knows, this is a daunting

task not to be taken lightly.

Fortunately, the technology

and know-how to make more

informed decisions is right

within reach from your local

Integrated Solutions depart-

ment. We offer data manage-

ment packages to fit the size

and needs of your operation.

Our standard package includes

data collection and mapping

services as well as one new

data card/usb per year which

we will format for you and

prepare for the next season of

data collection. Our premium

package features everything

from the standard package plus

a subscription to John Deere

Operation Center as well as

post calibrations, editing, assis-

tance with client, farm, and

field settings. One farm visit

will also be included at no

extra charge to assist in setup

and calibrations . See your

Integrated Solutions expert

today for more details.

Remote Display Access and Service Advisor Remote Support ..$250.00 / 10 Sessions

In-Store Display and Receiver update ………………………..….$50.00 / Set

8 GB USB Stick with Updates …………………………………....$30.00

Machine Sync Setup …………………………………………….$125.00 / Set

3 hour Farm Visit ………………………………………………….$250 / Visit

Apex Variety Locator Files ……………………………………...$75.00 / Hour

Map Printing ……………………………………………………$110.00 / Hour

New technology can unfortunately leave many of us

frustrated. We have been there. You may be ready for a

big job, planters calibrated, seedbed is perfect, and the

weather is coopera�ng but you have a tech problem.

We’re here to help. Be prepared this spring with a sup-

port package from JD Equipment. Our phone support

system is a great value that could pay for itself taking the

place of costly farm visits. Addi�onally, we offer several

discounted a la carte packages so that you can be assured to have a smooth, produc�ve

plan�ng season.

I N T E G R A T E D S O L U T I O N S

JD Equipment Phone Support

Hotline

Autotrac Control Your Non John Deere or Older JD machines

P A G E 3 V O L U M E 1 , I S S U E 1

Think John Deere Integrated Solu-

tions are just for the latest and

greatest John Deere tractors?

Think again. With just an AutoTrac

Controller, you can install a Green-

star display, and Starfire receiver in a

competitive New Holland, Case IH,

or older John Deere machine. This

allows you to utilize further technol-

ogy such as Section Control and

RTK services. This would also make

transferring data into John Deere

Operation center more straight

forward and simple especially if

paired with JD Link so that you can

enable Wireless Data Transfer.

Eligible machines include:

• 6000 series JD Tractors

• 7000 series JD Tractors

• Case IH Puma tractors

• Case IH Magnum Tractors

• Case IH Steiger Tractors

• Massey Ferguson 8400 series

New Holland T6, T7,TG, T8.000,

T9000, and T9.000 series

(Only available on certain years and

models See your AMS specialist for

more information)

with the highest level of precision,

control, and accuracy. SeedStar

mobile to creates high definition

map layers that can be sent through

cellular data directly to your John

Deere Operation Center or down-

loaded at a later date. SeedStar

Mobile is compatible with 2012 and

newer 1790, 1795, 1770NT, and

1775NT Planters or 2013 and new-

er DB planters. On ExactEmerge

planters, SeedStar Mobile hardware

comes preinstalled from the

factory. All that would be needed

to enable SeedStar Mobile is an

annual subscription, and an iPad Air

2 with the SeedStar Mobile app

downloaded

Entering its second year on the

market, SeedStar mobile has been

proven to be a valuable tool for

growers. This technology allows

the operator to monitor the

performance of their John Deere

planter down to the individual row

giving operators the confidence

needed to successfully plant crops

SeedStar Mobile

$500 Retail Bonus

Through May 2, 2016

P A G E 4

“The highest level of

accuracy at all speeds

5mph to 10mph”

ExactEmerge Planting Technology The ExactEmerge planter unit is a

complete rethinking in how to get seed in

the ground with less skips, less doubles

and much more accuracy. The secret is in

the Industry-exclusive brush belt delivery

system. Instead of seed falling down a seed

tube from the meter where it can bounce

off the sides and cause variations, The

brush belt design carries the seed gently

down to the trench greatly reducing the

coefficient of variation at all speeds.

Features:

• High-performance vacu-

um meter

• Brush-style doubles elimi-

nator

• Dual electric motors

• Planters ordered with

ExactEmerge row units

will come pre-installed

with SeedStar Mobile

hardware.

ExactEmerge—Design Based on Four Key Agronomic Principles

• Plan�ng Window: ExactEmerge allows producer to increase tradi�onal

plan�ng speeds while maintain seed placement accuracy

• Popula�on: Electric motor a5ached to seed disk allows producer to change

popula�on on-the-go; no need for mechanical adjustment

• Uniform Spacing: The revolu�onary Brush Belt eliminates seed tube bounce

and is ground speed matched, resul�ng in a dead drop of the seed in the

trench

• Even Emergence: With Ac�ve Pneuma�c Downforce, the trench is dug at a

constant depth and the Brush Belt delivers the seed to the bo5om of the

trench, every �me.

John Deere ExactEmerge, the agronomic advantage

An Agronomic Take on the latest Tech by

Adam Shepard, M.S., CCA

JD Equipment, Integrated Solu(ons Department

Much was made of the opera�ng speed of the John Deere ExactEmerge planter upon its release. JD Equipment,

along with likely every other John Deere Dealer marke�ng the ExactEmerge planter, used what agronomic data

was available to try and educate customers. As the data was presented we were met with some skep�cism and

numerous “what if” scenarios that we have all likely encountered once or twice throughout our careers.

Much of our discussion last winter revolved around the Coefficient of Varia�on (CV) measurement that spoke to

the accurate seed placement of the John Deere ExactEmerge Brush Belt delivery system (pictured below). The

key to the CV data we presented was that seed planted and measured at a CV of less than .33 would suffer no

agronomic reduc�on in yield poten�al through the plan�ng process. This measurement shows the accuracy of

the seed placement at various opera�ng speeds compared to compe��ve planters on the market.

With another cropping season behind, addi�onal data has been collected and analyzed by agronomy and equip-

ment researchers. This �me the study from Purdue University focused not only the singula�on and accurate

plant spacing but the emergence, uniform plant growth, and ability to hit target popula�ons at plan�ng speeds

of 5, 7.5, and 10mph with 4 replica�ons.

Target Popula�on

Results of the 2014 research confirm the claim that the John Deere ExactEmerge planter is capable of accurately

plan�ng a wide range of popula�ons at varying speeds.

Corn V Stage & Plant Heights

Corn V stage measurements and plant heights were taken at three points during the growing season. As you can

see from the table below, that plan�ng speed had no influence on either plant height or V stage. So why is that

important? These measurements indicate that with the uniform singula�on and plant spacing we are able to

achieve the desired “picket fence” stand of corn and soybeans with repeatability in a wide range of speeds as

well as popula�ons to be5er fit our wide range of operator & organiza�onal preferences.

Planter V Stage

Speed (mph) 6/13/14 6/25/14 7/7/14

Mean

5 7.0 10.4 16.5

7.5 6.9 10.4 16.4

10 6.9 10.4 16.8

In summary, this study should show the agronomic advantage and wide opera�ng range of the John

Deere ExactEmerge planter without sacrificing accuracy or agronomics. While this tool has the ability to solve

some of our op�mum plan�ng date concerns with increased opera�ng speeds, the features of the direct

drive motors on both the planter meter and the BrushBelt delivery system offer agronomic advantages that

are beneficial to producers no ma5er his/her desired planter speed.

Source:

John Deere ExactEmerge Planter Demonstra�on, Tony J. Vyn and Mar�n Parco, Purdue University, 2014

Planter sec(on control economics & agronomics

OMen �mes the technology side of farming gets met with the struggle of overcoming the price of investment to jus�fy

the purchase. Most of the technological advancements in agriculture are either integrated or come as an add-on to an

exis�ng piece of iron. For the cost of investment the majority of �mes the box or ac�va�on on the screen leave grow-

ers feeling a li5le empty when compared to the price tag. The important thing to remember is your grower has made

the investment in the hard iron to do the job efficiently and effec�vely, but as with any system there are limita�ons to

what can be done. While the list of on-farm technology that offers benefits to growers is vast, for today let’s s�ck with

the theme of planters, talk row clutches and sec�on control.

In Ohio we are fortunate to have one of the leaders in Precision Farming research, John Fulton back at Ohio State Uni-

versity. During Dr. Fulton’s �me at the University of Auburn he and his colleagues focused on precision agriculture and

educa�ng growers on the benefits of precision technology, not only as a savings of inputs but also the agronomics of

over and/or misapplied applica�ons. In this brief I would like to refer to the Alabama Extension publica�on ANR-2217

�tled “Automa�c Sec�on Control Technology for Row Crop Planters”.

During a two-year study in Alabama research-

ers obtained seed savings from 1-12% with

automa�c sec�on control (ASC) with an aver-

age savings of 4.3%. When they added in the

use of GPS guidance systems, the ASC they

obtained addi�onal savings from between 3-

35% depending on the shape of the field. The

image below illustrates some common

plan�ng situa�ons and how ASC and Individu-

al Row Control have the ability to save seed

and reduce over plan�ng situa�ons.

Plan�ng Individual

Speed (mph) Inches

Mean SD CV

5 9.4612 2.3627 0.2497

7.5 9.3587 2.0924 0.2236

10 9.4397 1.7711 0.1876

Based on the average seed savings of 4.3% that savings sufficiently covered the cost of purchasing the equipment and in-

stalling on the planter - assuming there was zero yield loss impact on over plan�ng.

When the study adds the agronomic value of assuring 100% plant coverage that minimizes uncovered and over planted

areas that sacrifice the yield of the crop, addi�onal savings and increased produc�on can occur. The poten�al yield loss and

harvest loss factor for corn in this

two year study was measured at

17% and 8.7% respec�vely. Har-

vest loss and yield reduc�on can

be seen in the image leM.

When we take into account the lower yield and the reduced ability to effec�vely harvest poorly filled ears of various shapes

that value is captured in the form of a harvest loss calcula�on. Using the image above and the chart of lost revenue/acre it

becomes very evident that not only are we over-spending on seed by not u�lizing ASC technology but we are also sacrific-

ing agronomic best prac�ces by reducing yield due to overpopula�on and a significant reduc�on in harvestability.

The table below shows poten�al per acre revenue loss assuming a 120 bu./ac average at a sell price of $5.00/bu.

I know the yield and prices used in the calcula�on don’t represent our area yield average or likely the price we will be sell-

ing our crop for in 2016 (and poten�ally 2017) but the concept is the same. It all comes down to minimizing inputs while

achieving the maximum economical yield for your opera�on. It is also important to assess the equipment your opera�on is

interested in buying, as much of the equipment purchased in the past 3-5 years was ordered with this technology installed

from the factory. If you’re interested in a piece that has this technology installed you may just need an ac�va�on for your

display or something small to capture the benefits of this technology.

While it may take more than one year to pay for the investment depending on the number of acres you cover each year,

the con�nuing increase in seed expense will reduce the amount of �me it takes your opera�on to realize the savings this

technology brings. Couple seed savings with sound agronomics and the ease of harvest on the end rows by minimizing the

amount of double planted areas in your fields’ leads to a choice if your opera�on is looking to invest in planter technology

for the 2016 season and beyond.

Source:

Automa�c Sec�on Control Technology for Row Crop Planters, Alabama Extension: ANR-2217, Max Runge, John Fulton et al.,

October 2014

Yield Loss (%)

0% 5% 10% 15% 20% 25%

Revenue

Loss ($/ac)

Harvest Loss

Factor

0 0 -30 -60 -90 -120 -150

3 -15 -45 -75 -105 -135 -165

6 -30 -60 -90 -120 -150 -180

9 -45 -75 -105 -135 -165 -195

12 -60 -90 -120 -150 -80 -210

15 -75 -105 -135 -165 -195 -225