Introducing ContentAI:

The Future of One-to-One Engagement

Cindy ChaoAssociate Product Marketing Manager

Marketo

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Housekeeping

Digital Transformation has changed everything

Buyer Expectations Are Higher Than Ever

only consider brands that show they understand and

care about ‘me.’

(Wunderman)

79%

say customer experience is more important than price in

buying decisions.

(Forrester)

64% 70%

of buying experiences are based on how customers feel they're

being understood.

(McKinsey)

of buyers believe brands try to deliver value.

of marketers say their engagement efforts

are effective.

33% 83%

Most Buyers Don’t Believe You Are Trying to

Understand Them

Winning Means Delivering Personalized and

Authentic Experiences at Scale

Email Web MobileSocial Ads

CONTENT CHANNEL

Most of All: Adapt to Changing

Customer Needs

Built for

Marketers1

2

3Provides Transparency

& Control

The Empowered Marketer with Artificial Intelligence

Performs on

Centralized Data

Marketo ContentAI

Web Email

ContentAI Simplifies One-to-One

Personalization

Gain Visibility into Audience Insights

So you can:

• Focus content development efforts

• Drive more conversions

Leverage A.I. to Predict the Best Content

This helps you:

• Use the right content for regional or industry marketing efforts

• Boost campaign results

Understand Content Inventory & Performance

So you can:

• Make informed decisions for additional recommendations

• Improve content ROI

Who Uses ContentAI ?

Content Marketing

Demand Generation

Product Marketing

Marketing Leaders

Marketo empowers Mirantis to drive engagement with relevant content across web and emails, contributing to a 27% boost in views.

• Analyzes performance of different assets for different audiences

• Machine learning algorithms learn which content works best and for who in real-time – continuously optimized

• Add the human touch to AI – marketers determine what content gets recommended, through which channels and where

• Bar, Rich Media, Email

Artificial Intelligence Provides Scale and is

Balanced by Human Control

PREDICT

PERSONALIZE

PERFORM

34 78 28 18

ENGAGEMENT

Questions?

Thank you!

sales@marketo.com