We’re Spotify Ads Nice to meet you.

What’s in a name? For Spotify Ads, Everything.

The History of Spotify With 24 million active users, you’ve probably heard of us. Whether you understand our name is a different story.   Before we delve into that, let’s take a brief look at the history of Spotify.  

For the past few decades, Piracy has plagued the music industry. From bootleg cassettes and CDs to illegal downloads, labels and artists alike have seen diminished sales and royalties. In 2006, Daniel Ek and Martin Lorentzon had a vision to make music available to everyone, everywhere - free, instantly and legally. Spotify is the realization of that vision.

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Spotify has integrated with Facebook, adapted to mobile and tablet apps and worked with global brands and agencies on a daily basis. The introduction of ads in 2008 has helped fuel these developments, ensuring artists receive the royalties they deserve.

Spotify offers an ad-supported tier and a paid subscription premium tier. Brands have their choice of advertising with media solutions as well as branded experiences. From audio and display ads to homepage takeovers, branded playlists and brand profiles, Spotify Ads offers brands a way to connect with consumers who spend a large amount of their time on Spotify each day.

Over the years,

Music plays a role throughout everyone’s day. Whether they're working out, studying or driving, music plays a role throughout everyone's day, which is why our users keep coming back to Spotify day after day, hour after hour, around the world. Our data proves music to be one of the most powerful ways to connect with consumers. What started out as a platform to fight music piracy, turned into an immersive human experience for advertisers.

We’re here to help you tell that story. We’ll show our capabilities to connect with Spotify users in meaningful ways across display, audio and branded experiences. Ultimately we’re here to help YOU reach your target audiences that are often tuned out to advertising. Stay tuned and we’ll show you how it’s done. P.S. Spotify’s name is a combination of "spot" and "identify." Similarly, Spotify Ads spots trends and identifies brand partner opportunities.

Reach out to us at advertiser@spotify.com

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