INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com

What is social media?

Web 2.0 – Software tools that can be customized and rely on “user-generated content.”

Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”)

Social Networking – Using Web 2.0 tools to network.

Social media by the numbers

370,000,000 – Facebook number of visitors (month)

133,000,000 - number of blogs indexed by Technorati since 2002

66,000,000 - Twitter unique visitors (month)

31,000,000 – LinkedIn unique visitors (month)

Do I really need all three?

4

The business meeting

The reunion/friends’ night out

The cocktail party

Social media flowchart

Target marketYo

uBlogs

Website

Blogs

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Why social media differs from traditional marketing

Social interaction = 2-way conversation More networking than advertising Myth = no ROI “A website is costly billboard on your own

property. Social Media is a bunch of free sign on the highway telling you to get off here.”

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible

Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise

Create a company profile

LinkedIn Groups

LinkedIn Groups

LinkedIn Answers

Profiles, Groups and Pages Apps and throwing sheep Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook

profiles

More personal than LinkedIn. BUT, use the “coffee room chatter” test.

Profile – Personal v. Professional

groups

pages

30/30/30/10 rule Ways to meet people

Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”

Your @name & icon

What’s your brand? @DowntownWoman v. @DianeDanielson

Icon: avatar, logo or you? Be consistent (even across platforms)

search = new google

Sidebar: A bit about blogs

Sidebar: A bit about search

“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”

Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).

Blogs get picked up quicker than a static website.

Why you should write a book review on Amazon (#13).

Social Media: time management

Create a schedule Sampling of Twitter Tools:

www.hootsuite.com times your tweets, tracks links www.tweetdeck.com sorts contacts www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

Final Tips

Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the

conversation. Schedule time for this into your week.

Have set days/times Test out a new feature each time Make X number of new connections

Recommended Reads

Trust Agents – Chris Brogan and Julien Smith Twitterville – Shel Israel Tribes – Seth Godin I’m on LinkedIn, Now What? – Jason Alba I’m on Facebook, Now What? – Jason Alba Me 2.0 – Dan Schawbel The Savvy Gal’s Guide to Online Networking

(or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak

Diane K. Danielson ceo, DowntownWomensClub.com

Target marketYo

uBlogs

Website

Blogs

Website