Chalmers Innovation

Startup Camp

Fall 2014

KeyCrunch

Σ SIGMASTOCKS

Beslutsunderlag för trygg aktieförvaltning.

iQAnalytics

You have been chosen!

Today

• Introduction

• Team presentations

• About the program

• Meet your coach

• Parakey + KeyCrunch

• Get to know eachother

• Tomorrow, Startup Grind (non-mandatory)

What’s included?

• Free office space

• Lean startup sessions

• 1-to-1 coaching

• Team development

• Inspiration

• Feedback events

• Demo day

• 20K

• Coffee!

The 20K

Office space

TEAM PRESENTATIONS

WHY TEN WEEKS?

• Get your first customer revenues after 5

weeks

• Idea on paper/no team -> 1MSEK turnover

after 10.5w

• Idea on a paper/no team -> 1000 users in 9w

• …

• You will beat this big!

[Insert Epic Company Name here]

[MM

$ o

r users

]

[Months]

[Insert Company Name here]

[$ o

r users

]

[Years]

Pixar, Rovio, Apple, Disney, Ford, AirBnB, etc

The market has changed

Speed more important than ever -> focus

Become no1 on something -> have the guts to select

Less capital in early phases -> proof points

”Real” global market -> potential / competition

Think big, start small and scale fast

Startups are not smaller versions of large

companies

Startups search for a scalable business

model

Companies execute

Online clothes retailer specialized in fashion and sports (e.g. Adidas, Fila, Vans, Converse, DKNY and Fred Perry).

Raised $160 million (JP Morgan, Goldman Sachs, Bernard Arnault, Benetton + six).

Developed an innovative site with 3D, zoom, 360⁰ rotation and virtual mannequins, powered by lots of JavaScript and Flash Animations.

Rapidly grew to 420 people and spent heavily on PR pre launch.

Delayed launch repeatedly due to technological problems.

Finally launched in 18 countries simultaneously 8:59 November 3 1999 EST.

40 % of visitors could not access the site.

Mac users could not operate the site at all.

The site was very difficult to use and full of errors, often causing computers to freeze.

Extremely slow to load without broadband.

Only one in four attempts to make a purchase worked.

Low conversion rates (0.25%).

Conversion rates did double by Christmas.

30% returns, not 10% as projected.

A “low-bandwidth version” was relaunchedwithin months.

But low sales + high costs

“Eighty-one minutes to pay too much money for a pair of shoes that I am still going to have to

wait a week to get?”

=> Bankruptcy.

IT’S ALL ABOUT INCREASING

THE PROBABILITY TO

SUCCEED

21

22

23

Validate the problem

Validate that it is a BIG problem

Get the customers committed to the solution

Create a scalable solution10 customers 100 customers

SCALE!

Focus focus focus….

Problem Solution (MVP)

Communicate (pitch)

Understand the problem first

The program (schema Google Cal.)

Wednesdays 13-

• Status meeting

• Lean Canvas

• Value Proposition

• Pitching (NABC)

• Build, measure, learn

• Positioning

• Go to market plan

• Setting the big picture

• Funding

• IP

• Etc

Some Thursdays 13-

• Status meeting

• Feedback events

• Inspiration

Others

• Teamcoachning 1h/v

• Team dev (tbd)

• Streaming – how to start a startup

Demoday

• Present a validated idea

• Demonstrate ”MVP” (demo, prototype,

mockup, sketches…)

• Create interest from a well packaged deck

… and then what?

MEET THE COACH

OsikaInnov.

Efira

Pik Memo

Crowdfund Solar

Chemical Market

MyBeacon

Imnus

Revibe

Seerfine

Race2Go

Indiebook

Logstation

The Artist Hunt

Praktiska saker

• Skrivbordsplats, wlan

• Boka stående tid med er coach

• Elektronisk nyckel (17.00- 07.00) – deposition

• Frukost på onsdagar kl 8.30

• Kolla Google Calendern kontinuerligt!

• 20 KSEK, prata med er coach

• Var här, det är ni som skapar camp:et