intricates lingerie promotional package
DESCRIPTION
Promotional package for Intricates Lingerie S/S 14 Contour FashionTRANSCRIPT
INTRICATES LINGERIEPromotional Package
Bethany Lissaman Contour Fashion Year 1FSHN1100
INTRICATES LINGERIE SS/14INTRICATES LINGERIE SS/14
INTRICATES LINGERIE SS/14
Contents
Company ProfileCustomer ProfileCurrent Market Product Design PhilosophyMood BoardStyle BoardIntricates ProductMarketing Promotion
Company Profile
British lingerie brand Intricates have recently launched their first collection with the UK's small breasted women in mind. Challenging tradition, the brand focuses on making sexy lingerie which fits beautifully, is on trend and great value.
The brand was established as a solution for women with small breasts. Women who are fed up with triangle bras and want to feel sexy. Intricates believes these women deserve to feel empowered and embrace what they have - the revolution is here. Intricates.
INTRICATES LINGERIE SS/14
INTRICATES LINGERIE SS/14
Customer Profile
For the confident working woman with a keen eye for fashion and an ambitious approach to life.
As a driven and competitive woman, she lives a faces paced lifestyle and needs exciting lingerie to take her from the office, to the bar, to a long weekend in Paris. Lingerie which is practical, comfortable and sexy yet aesthetically pleasing.
When she's not busy working at a London fashion magazine, she loves nothing more than visiting inspiring places - be it an art gallery or a new city.
The Intricates woman wants to enhance what she naturally has - she's individual, empowered and satisfies her own ideals.
Natalie PortmanCameron DiazKiera KnightlyBlake Lively
INTRICATES LINGERIE SS/14
Current Product
Currently, the majority of small cup bras are aimed at ju-niors, leaving women no choice but to wear childish bras and feel inadequate and un-sexy.
Lulalu.com is one of the very few brands that caters for small breasted women in a variety of styles. They range from a 32AAA to 38AA and charge between $36 and $70. The only problem is that this is a USA online brand which is less accessible for the European market. Also, during this economic climate the prices are high. Highlighting the need for a UK based brand that’s affordable and accessible
LailidesLulalu
INTRICATES LINGERIE SS/14
Design Philosophy
Intricates provide sexy lingerie for small busted women who currently feel inadequate with what the market currently has to offer.
We believe all women should feel empowered and sexy no matter what their breast size.
Our cup sizes range from AAA-B and our bands from 28-38 - ca-tering for an army of women. All of our lingerie has been carefully designed to enhance not exaggerate. We believe that women of all sizes should feel confident with their bodies, regardless of what the media dictates.
INTRICATES LINGERIE SS/14
Mood BoardStrong, Powerful & Confident
INTRICATES LINGERIE SS/14
Colour BoardDark, Mysterious and Powerful
INTRICATES LINGERIE SS/14
Style BoardTransparent, Lace & Cut outs
Day Wear Comfort, Practical, yet Beautiful & Luxurious
INTRICATES LINGERIE SS/14
Transition From the office to the bar. Comfortable yet seductive
INTRICATES LINGERIE SS/14
Boudoir
Empowering, Seductive & Luxurious
INTRICATES LINGERIE SS/14
INTRICATES LINGERIE SS/14
ExpansionBabydoll & SwimwearWe could also expand into nightwear, perfume & cosmetics.
INTRICATES LINGERIE SS/14
Branding
Logo, Gift Card, Business Card, Loyalty Card, Kim-ball Tickets & Bag
Business Card
Gift Card Loyalty Card
Swing Tag
Store Bag
Logo Intricates Lingerie
Intricates Lingerie
Intricates Lingerie
Intricates LINGERIE
07896852002 [email protected]
Intricates LINGERIE
GIFT CARD
Intricates LINGERIE
LOYALTY CARD
S/S14 Ella Bra 34B £40.00
INTRICATES LINGERIE SS/14
Marketing Promotion
Facebook, Twitter & Website