intranet 2.0 webinar oct 2008
DESCRIPTION
Intranet 2.0 webinar presentation with highlights from Toby Ward's study on Intranet 2.0 and case study examples from IBM, BT, and others.TRANSCRIPT
Intranet 2.0Intranet 2.0
The Future of Intranets (Sneak Preview of jboye08)
Toby Ward, Prescient Digital MediaJanus Boye, J. Boye
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Toby WardToby Ward
Founder, CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets
Clients include:
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Janus BoyeJanus Boye
Founder, CEO, J. Boye Vendor-neutral analysts Contributing Analyst; Wikis in the Enterprise Lead Analyst; Enterprise Portals Report by CMS Watch Contributing Analyst; The SharePoint Report by CMS Watch
Clients include: Al Arabiya (MBC) AOL Boehringer Ingelheim Cambridge University Hospital The European Commission Suez Nycomed
The wisdom of crowdsThe wisdom of crowds
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The power of ‘group’The power of ‘group’
Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess
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Intranet 2.0 / Web 2.0Intranet 2.0 / Web 2.0
Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many
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Web 2.0 Web 2.0 (thanks to Shel Holtz)(thanks to Shel Holtz)
Conversation publishing platforms Blogs, podcasts, Technorati
Social networks Facebook, LinkedIn, MySpace
Social bookmarking Delic.io.us, Digg, StumbleUpon
Democratic Networks Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence or micro-blogging Jaiku, Twitter, Pownce
Content sharing sites YouTube, Flickr, ePinions.com
Virtual networking platforms Second Life, There.com
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EvolutionEvolution
Intranet 1.0 Intranet 2.0
Corporate news Submit news Executives speech Executive blog Taxonomy Folksonomy Quick poll Discussion
forums Annual employee broadcast Regular podcast CMS Wikis Directories (A-Z) Tagging Sticky content RSS
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Controlling the messageControlling the message
Employees use social media & are having work conversations externally
How are you influencing the conversation?
Walmarting Across America (A fake blog used as http://www.businessweek.com/bwdaily/dnflash/
content/oct2006/db20061009_579137.htm
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WalMart employees weigh-inWalMart employees weigh-in
“… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
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Intranet 2.0 StudyIntranet 2.0 Study
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Study: sizeStudy: size
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Intranet 2.0 ToolsIntranet 2.0 Tools
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Study: discussion forums use (52%)Study: discussion forums use (52%)
Enterprise deployment 21%
Limited use 31%
Not yet… have plans 17%
Not yet… considering 22%
No plans 9%
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IBM Innovation JamIBM Innovation Jam
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IBM Innovation JamIBM Innovation Jam
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Study: wiki use (49%)Study: wiki use (49%)
Enterprise deployment 17%
Limited use 32%
Not yet… have plans 14%
Not yet… considering 27%
No plans 10%
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Wikipedia.orgWikipedia.org
9 million files, 75,000 active authors, 250 languages
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Wiki-based intranet: PlacemakingWiki-based intranet: Placemaking
Please see case study on Please see case study on www.IntranetBlog.com for the www.IntranetBlog.com for the screenshot of this case studyscreenshot of this case study
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BT intranet wiki (500,000 wiki pages)BT intranet wiki (500,000 wiki pages)
Please see case study on Please see case study on www.IntranetBlog.com for the www.IntranetBlog.com for the screenshot of this case studyscreenshot of this case study
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Study: Blog use (44%)Study: Blog use (44%)
Enterprise deployment 10%
Limited use 34%
Not yet… have plans 20%
Not yet… considering 26%
No plans 9%
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Employee blogs - SunEmployee blogs - Sun
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Sun blog statsSun blog stats
May 2008May 2008 July 2008July 2008
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Sun Blogging PolicySun Blogging Policy
Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “Work-related legal proceedings or controversies"
Blogging Guidelines:http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf
Blogging Policy:http://www.sun.com/aboutsun/media/blogs/policy.html
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Study: podcast use (24%)Study: podcast use (24%)
Enterprise deployment 4%
Limited use 20%
Not yet… have plans 15%
Not yet… considering 31%
No plans 30%
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““Five Minutes with …”Five Minutes with …”
Podcast
ReferenceGuide
Call to action
Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City
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Intranet TVIntranet TV
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Study: social networking (14%)Study: social networking (14%)
Enterprise deployment 7%
Limited use 7%
Not yet… have plans 29%
Not yet… considering 39%
No plans 19%
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Social networkingSocial networking
Promoting online connections & collaboration
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IBM’s BeehiveIBM’s Beehive
Like Facebook, Beehive users (appropriately called bees) can:
create a profile post pictures updates comments organize events tag others’ photos
Beehive enables IBMers to track friends and share social activities.
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IBM: Employee social networkingIBM: Employee social networking
Please see case study on Please see case study on www.IntranetBlog.com for the www.IntranetBlog.com for the screenshot of this case studyscreenshot of this case study
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IBM’s BeehiveIBM’s Beehive
“New Bees” accumulate points for activity including posts, comments, and photos
As you accumulate points IBMers grow: New bee Working bee Busy bee Super bee
“One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”
- IBM’s Liam Cleaver
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IBM’s BeehiveIBM’s Beehive
35,000 registered “bees” 280,000 social network connections 150,000 comments Shared over 43,000 photos Created over 15,000 "hive fives" Hosted over 2000 events
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IBM Fringe: employee taggingIBM Fringe: employee tagging Fringe profiles display contact information and
automatically generated information from the directory as well as Communities that they belong to Blog entries Bookmarked pages (from their social
bookmarking tool, Dogear) When you tag someone, they can tag you back (forcing
extra diligence and consideration) Authors of a tag are displayed when hovering over a tag Search for people or experts by tag (subject matter)
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Please see Fringe case study on Please see Fringe case study on www.IntranetBlog.com for the www.IntranetBlog.com for the screenshot of this case studyscreenshot of this case study
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Why not?Why not?
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Intranet 2.0 StudyIntranet 2.0 Study
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Intranet 2.0 ProductsIntranet 2.0 Products
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Governance?Governance?
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Please see case study on Please see case study on www.IntranetBlog.com for the www.IntranetBlog.com for the screenshot of this case studyscreenshot of this case study
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Why?Why?
BT views social media tools as a huge opportunity to transform the way employees interact
Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
No anonymous posting
“Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
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Last wordsLast words
“If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!
Richard Dennison, Knowledge Management & Social Media Manager, BT
Practical advicePractical advice
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Best PracticesBest Practices
1. Planning – the essential requisite2. Leadership sets the tone3. Engaging the audience4. Evolution, not revolution (trial & test)5. Benchmark and cherry-pick from the leaders6. Monitor the conversation7. Keep pace with the trends and best practices 8. Measure, measure, measure
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Trial #1Trial #1
Wiki: Create a wiki for company and industry acronyms
and jargon
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Intranet 2.0 SurveyIntranet 2.0 Survey
PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!!
Respondents who complete the survey will be eligible to win $400
All respondents will also receive a full copy of the results at no cost
Google keywork: “Intranet 2.0 Survey”
http://www.zoomerang.com/Survey/survey.zgi?p=WEB227RVUZZBRC
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Intranet 2.0 BlueprintIntranet 2.0 Blueprint
Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS
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www.jboye08.dkwww.jboye08.dk
Questions?Questions?
Toby Ward, Prescient Digital Media
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Toby WardPrescient Digital Media
www.PrescientDigital.com www.IntranetBlog.com
Facebook “Intranet Global Forum”
Janus BoyeJ. Boye
www.jboye.comwww.jboye09.dk
www.cmswatch.com