interrelativity.com a special theory & practice of interrelativity joe mccarthy connector in...

interrelativity.com

A Special Theory & Practiceof Interrelativity

A Special Theory & Practiceof Interrelativity

Joe McCarthyJoe McCarthy

Connector in ChiefConnector in Chief

Interrelativity, IncInterrelativity, Inc

16 May 2006

2interrelativity.com

OutlineOutline MotivationMotivation

2 problems, 3 observations, a solution2 problems, 3 observations, a solution

Proactive DisplaysProactive Displays UbiComp experienceUbiComp experience Other deploymentsOther deployments

Related WorkRelated Work Research projects and commercial systemsResearch projects and commercial systems

Future ProspectsFuture Prospects


Our MissionOur Mission

Interrelativity designs, develops & deploys technology that helps people relate in shared physical spaces, by integrating:

• sensing technologies• display technologies• online personal content

Bridging the gaps between peopleby bridging the gaps between their online and offline worlds


Shyness: a Connection DeficitShyness: a Connection Deficit We are We are socialsocial: :

fundamental need to belongfundamental need to belong

We are We are shyshy: : 48% of US population is chronically shy48% of US population is chronically shy

We We wantwant to relate to and connect with others, to relate to and connect with others,but often feel but often feel unableunable or or unwillingunwilling to do so to do so EvenEven at times and places specifically designed to at times and places specifically designed to

encourage connectionsencourage connections


The Attention EconomyThe Attention Economy Consumers are tuning outConsumers are tuning out

traditionaltraditional sponsor channels sponsor channels Need to find Need to find newnew contextscontexts and and

newnew contentcontent to attract viewers to attract viewers

"We want to be part of our customers' lives every day … We want to connect with them where their passions are.“-- Katie Bayne, Coca-Cola's head of integrated marketing


Observations (1)Observations (1) Explosive growth inExplosive growth in

Sensing technologies (RFID)Sensing technologies (RFID) Display technologiesDisplay technologies Online revelationOnline revelation

The Catalogue(Chris Oakley)


RFID MarketRFID Market Today: $2.7B, 1.8B tagsToday: $2.7B, 1.8B tags

(500M passive, 1.3B active)(500M passive, 1.3B active) 2010: $12B; 2010: $12B;

2016: $27B, 1 trillion tags2016: $27B, 1 trillion tags RFID vs. barcodesRFID vs. barcodes

5-10B barcodes / year5-10B barcodes / year To reach 10B tags / year, To reach 10B tags / year,

need < $0.01 / tag (2020)need < $0.01 / tag (2020) Requires new technologyRequires new technology

Source: IDTechEx

Hitachi mu-Chip(0.15x0.15x0.0075)

Philips(plastic)

Etc.


Access ControlAccess Control

Buildings

Ski resorts

Countries

Containers


HealthcareHealthcare

EquipmentMedications Patients

Blood Surgical sites


TransactionsTransactions

ExxonMobil SpeedPass

Illinois Tollway I-Pass

SST PowerPay

ASK @ Olympics

AmEx ExpressPay

MasterCard PayPass


Asset TrackingAsset Tracking

Livestock Salmon Pets

At school

On the bus

At the park

Airline luggage

Documents& Folders

Beer & Wine


RFID + ChildrenRFID + Children Sutter, CA, school districtSutter, CA, school district

InCom CorporationInCom Corporation Name badges + RFIDName badges + RFID Notification vs. consentNotification vs. consent 6 complaints, 6000 news reports6 complaints, 6000 news reports


RFID + Mobile PhonesRFID + Mobile Phones KDDIKDDI

RFID RFID readersreaders Active & PassiveActive & Passive

NTT DoCoMo n901iC FOMA®NTT DoCoMo n901iC FOMA® Sony FeliCa chip (+ surround sound, card scanner…)Sony FeliCa chip (+ surround sound, card scanner…)


RFID + SensorsRFID + Sensors TempSensTempSens

Up to 64 temp. readingsUp to 64 temp. readings Three modesThree modes

Interval (2 sec – 18 hrs)Interval (2 sec – 18 hrs) Out-of-range eventsOut-of-range events Out-of-range + max/minOut-of-range + max/min

Shelf life: up to 18 monthsShelf life: up to 18 months Applications: perishable food, drugsApplications: perishable food, drugs www.ksw-microtec.dewww.ksw-microtec.de


RFID + RobotsRFID + Robots

Kobe, JapanMobility Support Project

Utah State UniversityCenter for People with Disabilities

Fukuoka, JapanNTT + Tmsuk


RFID in PeopleRFID in People VeriChip (Applied Digital Solutions)VeriChip (Applied Digital Solutions)

MexicoAttorney General

SpainBeach Club

Cincinnati, OH

Tommy ThompsonGov WI, Sec HHS,

Applied Digital

John Halamka, M.D., CIO Harvard Medical School

?


Amal GraafstraAmal Graafstra

Two implants: EM4102, Philips HITAG 2048 S


Internet: aggregate electronic dataInternet: aggregate electronic data RFID + Internet: aggregate physical world data (!)RFID + Internet: aggregate physical world data (!)

Tracking & tracing: people, places & thingsTracking & tracing: people, places & things Item-level vs. supply chainItem-level vs. supply chain

RisksRisks

BoycottBenetton.com BoycottGillette.com BoycottTesco.com


HacksHacks

RFID Chips in Car Keys and Gas Pump Pay Tags Carry Security RisksAvi Rubin, et al., Johns Hopkins University, 29 January 2005

http://RFIDanalysis.org/

How to Kill RFID Tags with a Cell PhoneScientific American Blog, 14 February 2006

Adi ShamirWeizmann Institute


Real ID ActReal ID Act Passed May 10, 2005Passed May 10, 2005 Effective 2008Effective 2008 National ID CardNational ID Card

name, address, DOB, sex, name, address, DOB, sex, digital photo, ID numberdigital photo, ID number

"common machine-readable "common machine-readable technology“technology“ not not necessarilynecessarily RFID RFID WA House Bill 2521WA House Bill 2521

More info:More info: www.epic.orgwww.epic.org www.aclu.orgwww.aclu.org www.schneier.comwww.schneier.com www.unrealid.comwww.unrealid.com



Sensing technologiesSensing technologies Display technologies (FPD, digital signage)Display technologies (FPD, digital signage) Online revelationOnline revelation


Display MarketDisplay Market FPD Public Display Strategy ReportFPD Public Display Strategy Report: out-of-home, : out-of-home,

indoor direct-view flat panel display [FPD] market is indoor direct-view flat panel display [FPD] market is forecast to grow by 59% from $1.4B to almost $2.2B forecast to grow by 59% from $1.4B to almost $2.2B worldwide by 2008 worldwide by 2008 400K non-TV FPD units shipped in 2005400K non-TV FPD units shipped in 2005 Expected to reach 1.8M units by 2009 ($3B)Expected to reach 1.8M units by 2009 ($3B)


Digital Signage MarketDigital Signage MarketUnited States Narrowcasting Revenues, 2004 – 2009 ($Millions)

Commercial Digital Display Systems: The Worldwide Market Outlook for Narrowcasting January 20, 2005


Digital SignageDigital Signage WalkwaysWalkways

Bristol, UK

Glasgow, Scotland

Times Square, NYC

NYC Subways


Digital SignageDigital Signage MallsMalls

Mall at Millenia, Orlando Las Vegas Sandton City, South Africa

DestiNY USA, Syracuse Flasma @ The PlazaLondon

Reactrix Korea, Inc.


Digital SignageDigital Signage TransportationTransportation

Elevators

Bus stops (Mequon, WI)

Buses (Milwaukee, WI)

Train cars, Kiev

Chicago O’Hare

Basel Airport (CH)



Sensing technologiesSensing technologies Display technologiesDisplay technologies Online (& offline) revelationOnline (& offline) revelation


Revelation in the Physical World

Revelation in the Physical World


Revelation in the Digital World

Revelation in the Digital World

Instant Messaging Instant Messaging

WeblogsWeblogs

Social Network SystemsSocial Network Systems

Newsgroups Newsgroups

eCommerceeCommerce

Online DatingOnline Dating


Online ProfilesOnline Profiles

54 million users (+ 1M / week)

5+ million users

40+ million users

16 million users (all online dating services)

25 million Internet sellers

10 million users

2 million users (100 M photos)

5+ million users

80


Online ProfilesOnline Profiles According to Pew Internet surveys:

34% Use internet to get photos developed/display photos (9/2005)

30% Look for religious/spiritual info (11/2004) 30% Search for info about someone you know or might meet

(9/2005) 27% Read someone else’s web log or “blog” (9/2005) 22% Use online classified ads or sites like Craig’s list (9/2005) 19% Create content for the internet (11/2004) 12% Send or receive an invitation to a meeting or party using an

online invitation service (11/2004) 10% Use online social or professional networking sites like Friendster

or LinkedIn (9/2005) 9% Create a web log or “blog” (9/2005)


Teen Online ProfilesTeen Online Profiles Some 57% of online teens create content for the internet.

That amounts to half of all teens ages 12-17, or about 12 million youth. The most popular Content Creating activities are sharing self-

authored content and working on webpages for others. 33% of online teens share their own creations online, such as artwork,

photos, stories, or videos. 32% say that they have created or worked on webpages or blogs for

others, including those for groups they belong to, friends or school assignments.

22% report keeping their own personal webpage. 19% have created their own online journal or blog. About one in five internet-using teens (19%) says they remix content

they find online into their own artistic creations. Pew / Internet, November 2005Pew / Internet, November 2005


Blogging GeyserBlogging Geyser April 2005 survey & report April 2005 survey & report

by Perseusby Perseus number of hosted blogs on 20 number of hosted blogs on 20

services expected to exceed services expected to exceed 53.3M by the end of 200553.3M by the end of 2005

doesn’t include MySpacedoesn’t include MySpace


TechnoratiTechnorati As of January 2006:As of January 2006:

75,000 new blogs are created every day = 1 / minute75,000 new blogs are created every day = 1 / minute Blogosphere is doubling every 6 monthsBlogosphere is doubling every 6 months 1.2 M postings / day = 50 K postings / hour 1.2 M postings / day = 50 K postings / hour


Putting it all togetherPutting it all together

How do we address the problems of connection deficits

for individuals and organizationsin a way that takes advantage of the proliferation of

sensing technologies,display technologies and

online revelation?


The Solution: Proactive Displays

The Solution: Proactive Displays

+

OnlineProfiles

Physical Tokens

+

LargeDisplays

BetterReal-worldInteractions

“Bringing the best of online communities to physical spaces”

=


Connections viaProactive DisplaysConnections via

Proactive Displays Displays + sensors (+ algorithms + policies + …)Displays + sensors (+ algorithms + policies + …)

Large displays that can Large displays that can sensesense & & respondrespond appropriatelyappropriately to the to the peoplepeople & & activitiesactivities taking place nearby taking place nearby

Implicit, ambient, background (periphery)Implicit, ambient, background (periphery)

Issues:Issues: Context(s)Context(s)

Where should they go?Where should they go?

Content Content What should they show?What should they show?

ControlControl How will they know?How will they know?


Experience UbiComp Project

Experience UbiComp Project

Desire for Desire for mutual revelationmutual revelation show & tell about you & your workshow & tell about you & your work learn about others & their worklearn about others & their work

Restricted Restricted contextscontexts Paper / panel sessionsPaper / panel sessions Demo / poster sessionsDemo / poster sessions Reception / breaksReception / breaks

Available Available contentcontent Explicit: registration info Explicit: registration info Implicit: homepage data miningImplicit: homepage data mining

ControlControl Register, activate and wear tags during the conferenceRegister, activate and wear tags during the conference Opt out at any time (delete profile, discard tag)Opt out at any time (delete profile, discard tag)


RegistrationRegistration


ActivationActivation


Experience!Experience!AutoSpeakerID

Ticket2Talk

Neighborhood Window


NeighborhoodWindow

Ticket2Talk

Kiosk

AutoSpeakerID


AutoSpeakerIDAutoSpeakerID Keynote/Paper/Panel Q&A “augmentation”Keynote/Paper/Panel Q&A “augmentation”

RFID: antenna (microphone), tag (badge)RFID: antenna (microphone), tag (badge) Display photo, name, affiliationDisplay photo, name, affiliation Visual augmentation of common [oral] practiceVisual augmentation of common [oral] practice


AutoSpeakerIDAutoSpeakerID


Ticket2TalkTicket2Talk Coffee BreakCoffee Break

ExplicitlyExplicitly provided content provided content SingleSingle person (at a time) person (at a time)


Ticket2TalkTicket2Talk


Ticket2TalkTicket2Talk Queue Management: balancing freshness & fairnessQueue Management: balancing freshness & fairness

Tag recency: +Tag recency: + Ticket recency: -Ticket recency: - Minimize thrashing Minimize thrashing ““5 seconds of fame”5 seconds of fame”

NumTickets

terTicketCounNumTicketsw

iodTimeOutPer

agSeenTimeSinceTiodTimeOutPerwP

i

ii

,min2

1


Neighborhood WindowNeighborhood Window Demonstrations & Poster SessionDemonstrations & Poster Session

ImplicitImplicit content (mined from homepages) content (mined from homepages) GroupsGroups of people (& their words / phrases) of people (& their words / phrases)


Neighborhood WindowNeighborhood Window TouchGraph™ visualization toolTouchGraph™ visualization tool

People (picture, name)People (picture, name) Words from homepages (and/or interests)Words from homepages (and/or interests)

N “unique” words (TFIDF)N “unique” words (TFIDF) 2(N–1) “shared” words2(N–1) “shared” words

CrawlingCrawling Only within domainOnly within domain Issues: frames, size, languageIssues: frames, size, language

PhrasesPhrases NP = [adjective]* noun+ [PP]*NP = [adjective]* noun+ [PP]* PP = preposition NPPP = preposition NP


EvaluationEvaluation


CaveatsCaveats Existing communities at conferencesExisting communities at conferences

Variations in stature, approachabilityVariations in stature, approachability Newcomers vs. veteransNewcomers vs. veterans

Sociotechnical interventionsSociotechnical interventions Complete invisibility is undesirableComplete invisibility is undesirable Augmentation vs. interferenceAugmentation vs. interference

PrivacyPrivacy Human subjects issuesHuman subjects issues


Setting & Data CollectionSetting & Data Collection Conference deployment: UbiComp 2003Conference deployment: UbiComp 2003

Medium-sized, single-track, conferenceMedium-sized, single-track, conference 500 attendees (50% from USA)500 attendees (50% from USA) Two proactive displays: Two proactive displays:

AutoSpeakerID (ASID) AutoSpeakerID (ASID) Ticket2Talk (T2T)Ticket2Talk (T2T)

Systematic ObservationSystematic Observation Observations + opportunistic interviewsObservations + opportunistic interviews

Post-conference SurveyPost-conference Survey Mix of multiple choice and open-ended responseMix of multiple choice and open-ended response 94 respondents (19% response rate)94 respondents (19% response rate)


AnalysisAnalysis Simple descriptive statisticsSimple descriptive statistics

Open-ended survey responsesOpen-ended survey responses Grounded approachGrounded approach Open coding (multiple rounds)Open coding (multiple rounds)

Proactive DisplayProactive Display

ApplicationApplication

PositivePositive

ImpactImpact

NegativeNegative

ImpactImpact

AutoSpeakerIDAutoSpeakerID 71 (77%)71 (77%) 10 (11%)10 (11%)

Ticket2TalkTicket2Talk 39 (41%)39 (41%) 3 (3%)3 (3%)


Design GoalsDesign Goals Proactive displays at UbiComp 2003 Proactive displays at UbiComp 2003

were designed to:were designed to: Enhance the sense of community among attendeesEnhance the sense of community among attendees Mesh with existing practices (calm technology)Mesh with existing practices (calm technology) Protect the privacy of participants … & non-participantsProtect the privacy of participants … & non-participants

Mixed successesMixed successes Potential goal conflictsPotential goal conflicts


Enhance Feeling of Community

Enhance Feeling of Community

AutoSpeakerIDAutoSpeakerID It was nice to be able to see who was speaking to It was nice to be able to see who was speaking to put their question in context if I didn't hear or put their question in context if I didn't hear or forgot the person's introduction.forgot the person's introduction.

Ticket2TalkTicket2Talk I was chatting with someone I didn't know I was chatting with someone I didn't know personally (small talk) about a recent presentation personally (small talk) about a recent presentation when I noticed his profile on the Ticket 2 Talk when I noticed his profile on the Ticket 2 Talk display and realized he was affiliated with an display and realized he was affiliated with an organization I really admire and would like to organization I really admire and would like to collaborate with ... Noticing this allowed me to collaborate with ... Noticing this allowed me to redirect the conversation to that topic!redirect the conversation to that topic!


Mesh with Established Practices

Mesh with Established Practices

AutoSpeakerIDAutoSpeakerID It seemed distracting - in the sessions I was in it It seemed distracting - in the sessions I was in it seemed that virtually every person who approached seemed that virtually every person who approached the microphone began by commenting on the speaker the microphone began by commenting on the speaker ID (e.g. "oh it's working, yes that's me" or "it's ID (e.g. "oh it's working, yes that's me" or "it's not working for some reason").not working for some reason").

Ticket2TalkTicket2Talk People walk up with a big smile. Look at the person standing next to them People walk up with a big smile. Look at the person standing next to them

and again at the display. Is that you?!? One is waving RFID tag in front of and again at the display. Is that you?!? One is waving RFID tag in front of reader. Pick me up!reader. Pick me up!


Manage Privacy ConcernsManage Privacy Concerns Display agnostic (across both applications)Display agnostic (across both applications)

UnconcernedUnconcerned ... it might had been nice that [the research] ... it might had been nice that [the research] community directory information was downloaded community directory information was downloaded automatically.automatically.

ConcernedConcerned I didn't want all this information to be I didn't want all this information to be available to everyone - would rather have more available to everyone - would rather have more control over who gets to see what ... and might control over who gets to see what ... and might want to highlight interests differently to want to highlight interests differently to different people.different people.


DiscussionDiscussion AutoSpeakerIDAutoSpeakerID

50% of questioners’ tags detected50% of questioners’ tags detected Introductions: oral only, visual only, visual + oralIntroductions: oral only, visual only, visual + oral Spelling, intelligibilitySpelling, intelligibility ““Gaming”Gaming”

3 people, 7 questions3 people, 7 questions 24 comments in survey (18+, 6-)24 comments in survey (18+, 6-)


DiscussionDiscussion Ticket2TalkTicket2Talk

Conversations, awareness Conversations, awareness among old & new friendsamong old & new friends

Amarone, kitesurfingAmarone, kitesurfing Scuba diving, when Jane met PeterScuba diving, when Jane met Peter

Provocative contentProvocative content


Sample TicketsSample Tickets


Lessons LearnedLessons Learned Prepare for failurePrepare for failure

Networking issuesNetworking issues

Prepare for successPrepare for success No kiosks like more kiosks (5% vs. 50% vs. 95%)No kiosks like more kiosks (5% vs. 50% vs. 95%)

Don’t be overprotectiveDon’t be overprotective Expect unanticipated uses … within limitsExpect unanticipated uses … within limits

Design for noiseDesign for noise Expect noise, leverage it in the designExpect noise, leverage it in the design

Limits of “informed consent”Limits of “informed consent” Conflict between statistical paradigm and UI paradigmConflict between statistical paradigm and UI paradigm


Subsequent DeploymentsSubsequent Deployments Sandia National Labs Sandia National Labs (Jul 2005, 50 people, 3 days)(Jul 2005, 50 people, 3 days) Washburn party Washburn party (Dec 2005, 40 people, 3 hours)(Dec 2005, 40 people, 3 hours) Seattle Games Conference Seattle Games Conference (Feb 2006, 200 people, 1 day)(Feb 2006, 200 people, 1 day) Zino Society Roundtable Zino Society Roundtable (Feb 2006, 60 people, 3 hours)(Feb 2006, 60 people, 3 hours) Dorkbot Seattle Dorkbot Seattle (Mar 2006, 75 people, 3 hours)(Mar 2006, 75 people, 3 hours) Biznik meeting @ BalMar Biznik meeting @ BalMar (Mar 2006, 40 people, 3 hours)(Mar 2006, 40 people, 3 hours) Zino Society Roundtable Zino Society Roundtable (Apr 2006, 60 people, 3 hours)(Apr 2006, 60 people, 3 hours)


Profile•Photo•Name•Organization•Title•“ticket to talk” image•“ticket to talk” caption

Queue (people detected nearby)

Sponsor (banner)

Three screen segments


Sample Profiles (& Banners)Sample Profiles (& Banners)


Sample SponsorsSample Sponsors

Event Organizer(other events)

Event Sponsor(“Subscribe today!”)

Local Business(restaurant)


NoResponse

NoneStrong

negative Moderatenegative

MixedModeratepositive Strong

positive

Sandia

Zino

Dorkbot

Biznik

0

1

2

3

4

5

6

7

8

Surveys: ImpactSurveys: Impact


Subsequent LessonsSubsequent Lessons SpaceSpace

Location, location, location: go with the flowLocation, location, location: go with the flow TimeTime

Cost (registration) / Cost (registration) / Benefit (semi-serendipitous connections)Benefit (semi-serendipitous connections)

Object re-useObject re-use Repurposing profilesRepurposing profiles

Technical literacyTechnical literacy Lower than anticipatedLower than anticipated

It takes a villageIt takes a village Everyone’s a customerEveryone’s a customer

Vendors, employees, partners, media, investors, Vendors, employees, partners, media, investors, people who purchase your product or servicepeople who purchase your product or service

You’re always sellingYou’re always selling


Related WorkRelated Work


Related Work: Commercial (1)Related Work: Commercial (1)

Clear Channel+ Urban Display Network

+ Lighthouse Technologies+ Webpavement

Networking / Trackingat Events

Digital Signage


Related Work: Commercial (2)Related Work: Commercial (2)Co-promotional Opportunities: The Brand “Us”


Related Work: Research (1)Related Work: Research (1) Intellibadge (UIUC)Intellibadge (UIUC)

Active RF tags + signposts + readersActive RF tags + signposts + readers Aggregate data, visualizationsAggregate data, visualizations

Meme Tags (MIT)Meme Tags (MIT) Interpersonal displayInterpersonal display: :

display for other peopledisplay for other people RF + LEDs + programmingRF + LEDs + programming

Sotto Voce (PARC)Sotto Voce (PARC) Electronic guidebook for museum visitsElectronic guidebook for museum visits Enhance pairwise social interactionsEnhance pairwise social interactions


Related Work: Research (2)Related Work: Research (2) PlasmaPoster (FXPAL)PlasmaPoster (FXPAL)

Interactive community bulletin boardInteractive community bulletin board Corporate, conference, café contextsCorporate, conference, café contexts

Opinionizer (Sussex)Opinionizer (Sussex) Shared display at social eventsShared display at social events Interaction through typed inputInteraction through typed input

Dynamo (Sussex)Dynamo (Sussex) High school settingHigh school setting Interaction via USB diskInteraction via USB disk

AgentSalon (ATR)AgentSalon (ATR) Interaction via PalmGuides (PDAs)Interaction via PalmGuides (PDAs) Conversations mediated by animated agentsConversations mediated by animated agents

Public and Situated DisplaysO’Hara, Perry, Churchill, Russell


Related Work: Alone TogetherRelated Work: Alone Together

Two Hours of Joint Solitudehttp://www.coffeegeek.com/opinions/cafestage/10-19-2005

Alone Togetherhttp://blogs.parc.com/playon/


Related Work: PersonalRelated Work: Personal MusicFXMusicFX

Adaptive music in fitness centerAdaptive music in fitness center Preference profiles, employee badgesPreference profiles, employee badges Daily use, hundreds of users, 3+ yearsDaily use, hundreds of users, 3+ years

ActiveMap, EventManagerActiveMap, EventManager Visual real-time & Visual real-time &

asynchronous awarenessasynchronous awareness Infrared (IR) badges, webcamsInfrared (IR) badges, webcams Daily use, hundreds of users, 7+ yearsDaily use, hundreds of users, 7+ years

UniCast, OutCast, GroupCastUniCast, OutCast, GroupCast Ubiquitous peripheral displaysUbiquitous peripheral displays IR badges, interest profilesIR badges, interest profiles Daily use, dozens of users, 1+ yearsDaily use, dozens of users, 1+ years


Looking forwardLooking forward Three key issues for Proactive DisplaysThree key issues for Proactive Displays

ContextContext Where should they go? Where should they go?

– Trust, desire to relate to others– Macro & micro

Content Content What should they show? What should they show?

– Type: images, text, video, audio, …– Storage: local vs. remote

ControlControl How will they know?How will they know?

– Implicit vs. explicit revelation– Anonymity vs. accountability


New Sources of ContentNew Sources of Content RepositoriesRepositories

DevicesDevices

InfrastructureInfrastructure

Higgins

Obje™


New ContextsNew Contexts Digital HomesDigital Homes

Implicit sharingImplicit sharingof digital mediaof digital media

Family / visitors’ photosFamily / visitors’ photos

Digital WorkplacesDigital Workplaces Knowledge managementKnowledge management

through serendipitythrough serendipity Nameless faces / faceless namesNameless faces / faceless names Acquaintanceships Acquaintanceships relationships relationships

New channel for New channel for employee recognitionemployee recognition


New ContextsNew Contexts The Great Good Place:The Great Good Place:

Cafes, Coffee Shops, Bookstores, Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, & Other Hangouts Bars, Hair Salons, & Other Hangouts at the Heart of a Communityat the Heart of a Community

Ray OldenburgRay Oldenburg


CollaboratorsCollaborators Experience UbiComp Project Experience UbiComp Project (Intel Research Seattle)(Intel Research Seattle)

InternsInterns David Nguyen (Nokia Research), David Nguyen (Nokia Research),

Al Rashid (Univ. Minnesota), Al Rashid (Univ. Minnesota), Suzi Soroczak (UW Information School)Suzi Soroczak (UW Information School)

EvaluationEvaluation David McDonald (UW Information School)David McDonald (UW Information School)

Interrelativity, Inc.Interrelativity, Inc. Khai Truong, former CTOKhai Truong, former CTO

Immersion ArtsImmersion Arts Scott Axworthy, CEOScott Axworthy, CEO


For more informationFor more information [email protected]@interrelativity.com http://interrelativity.comhttp://interrelativity.com http://interrelativity.com/joehttp://interrelativity.com/joe http://gumption.typepad.com/blog/interrelativity/http://gumption.typepad.com/blog/interrelativity/

Thanks!


BackupBackup


RegistrationRegistration


Plasma Display & Cart

Computer & Network Router

Radio Frequency Identification (RFID)

Reader Antenna Tag


Entrepreneurial LessonsEntrepreneurial Lessons Nice to have vs. got to haveNice to have vs. got to have

Pain point, pay pointPain point, pay point Complex sales cyclesComplex sales cycles

Who is the customer? Who pays?Who is the customer? Who pays? It takes a villageIt takes a village

Everyone’s a customerEveryone’s a customer Vendors, employees, partners, media, investors, Vendors, employees, partners, media, investors,

people who purchase your product or servicepeople who purchase your product or service You’re always sellingYou’re always selling

ProverbsProverbs ““The biggest challenge faced by an entrepreneur The biggest challenge faced by an entrepreneur

is convincing your spouse that it's a good idea.”is convincing your spouse that it's a good idea.” ““Entrepreneurship is like getting into a car, driving 200 mph at a wall, Entrepreneurship is like getting into a car, driving 200 mph at a wall,

and hoping it opens at the last minute, just like the bat cave.” and hoping it opens at the last minute, just like the bat cave.”

interrelativity.com a special theory & practice of interrelativity joe mccarthy connector in...

Documents

connections slide

tags rfid

card scanner slide

rfid market

japan ntt tmsuk slide

catalogue chris oakley

b active

badges rfid notification