PRESENTATION ON

COMPARATIVE STUDY OF D2H AND PLANNING FOR HIGHER ACQUISITION OF SHARES OF DISH TVPRESENTATIONONPRESENTED BY:JAGADISH MAHATO ROLL NO- D14NEW DELHI INSTITUTION OF MANAGEMENT

ABOUT DISH TVLaunched: 2004Type Public (BSE: 532839)Industry: Satellite televisionFounded: 2004Headquarters: Noida, IndiaArea served: India & Sri Lanka, Pakistan, Afghanistan & NepalKey people: R.C. Venkateish (CEO), Jawahar Goel(Managing Director), Subhash chandra(Chairman)Products: Direct Broadcast Satellite, Pay TV, Pay-per-view TVParent: Zee Network Enterprise (owned by Essel Group)Subsidiaries: Management Services Limited (ISMSL), Agrani Satellite Services Limited (ASSL) and Agrani Convergence Limited (ACL)Website: www.dishtv.in

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PRIMARY COMPETITORS

PRODUCTS OF DISH TV

PACKAGES

VALUE ADDED SERVICE

MOVIE ON DEMANDACTIVE SERVICESDISH DELIGHTMULTILINGUAL SERVICESELECTRONIC PROGRAM GUIDEMDU (MULTI DWELLING UNIT)FUN ZONEONLINE RECHARGE FACILITY

TITLE OF MY PROJECTCOMPARATIVE STUDY OF D2H AND PLANNING FOR HIGHER ACQUISITION OF SHARES OF DISH TV IN RANCHI

OBJECTIVES AND SCOPES Understanding of the Business Model and Operation of Dish TV. Effectiveness of Dish TV as a Brand over the retail outlets and its competitors position over these outlets. Analyze dealers perception and association with Dish TV. Efficiency of Distribution channel and Service franchise. Awareness of new schemes offered by Dish TV in the market.

AREA COVERED(UNDER RANCHI)ASHOK NAGARKANTATOLIDORANDANAMKUMRATU ROADBARIATUMAIN ROADUPPER BAZARLALPURCHUTIYABAHUBAZARSTATION ROADBOOTYMOREKANKE ROADHINOODANGRATOLIKOKARDHURWABIRSA CHOWK

PROCESSUndergone the knowledge and information about the company through Dish TV website.

Getting insight about the business model and the market by working along with the employee of the organisation.

Visited retail outlets, hotels and distribution centre.

Interacted with the retailers and also gathered information about the products and services of the competitor firms.

Getting feedback from the retailers.

STRENGTH

First entrant in the DTH category.

Zee group.

Customer friendly, pocket friendly, and customizable regional packages.

Superior technology.

Distribution network.

WEAKNESS

ISP problem.

Low visibility.

Service centre.

Dealers relation.

OPPORTUNITIES

Indias 140 million television owning households.The roll-out of cable operator by the Government will impact the growth rate of DTH category.Enrichment of value added services with gaming and a host of active services.

THREATS

DTH is currently a six players market, price cuts and reduce margins.

Improved quality of service by Digital Cable Operator.

RECOMMENDATIONSProvide free services.Provide toll-free for customers.Better marketing of regional channels.Area wise service centre and direct sales association.Award best performing dealers.Improve after-sales service.Dedicated sales-force.Increase visibility.

LEARNING OUTCOMESUnderstand the DTH market in India.Growth, opportunities and challenges in the DTH sector.Importance of point of purchase and point of sale.The gap between rural and urban market.Significance of after sale service.Importance of dealers association with the brand.Contribution of distribution channel to earn market.

THANKYOU