Internet Marketing Strategy for

the Small Businesses By: Abhijit Jadhav  

Online marketing is the latest channel of advertising for the business community. It has become the preferred channel of reaching out to the prospective customers. Businesses of all sizes are using internet marketing for promotional purpose, but it is the small businesses who benefit the most from this affordable marketing technique.

Use SEO to target customers on search engines.

Prospective customers are all the time searching for your products and services, so make sure that they reach your business website. This is called SEO - search engine optimization. Where websites are optimized for keywords which are searched by people on the search engines. The added benefit of SEO is that the business owner does not pay to the search engine, bence the sales leads are free, the only cost incurred is that of time and resources spend by the webmaster.

Local Listing & Classified Ads

There are many free local classified website that offer quality services, use these site to post free classified advertisement of your business. Don't forgot to mention your product description, services, website address & contact number in the ad. Prepare the ad copy in a way so that the reader is compelled to contact you.

Get your company listed in business directory of your city. Local chember of commerce, trader groups, association, professional listing and also free listing. This will go a long way when your prospective customers' are looking for localized service providers, remember that the market next to you is the best place to sell your goods and services.

Video Marketing.

"A five minute video is better than a thousand written words". Yes indeed, video marketing is both easy and effective. Just record a small video of your products or services with details regarding your business quality and services your provide. You can use your mobile or a small vidoe camera for this purpose. After this upload this video to a video publishing website like youtube, optimize it for the desired keywords. Your video will surely be searched and viewed by visitors, who many become your customers.

Pay Per Click Advertising.

Using ppc advertising for business promotion is very beneficial, you get instant response and quick sales leads. But, paid search marketing has two channels for the advertisers to opt from. For starters, the display network is the best option, its comparatively affordable and has a broad reach. The display is a place where you can catch the attention of people while they are doing related things, like reading and article or looking for some information about products / services that you offer.

AJ InfoMedia - Web services consultants