Internet Marketing For Small Business Entrepreneurs

Julie WeishaarNew Horizons 123

What You Will Get From Attending

1. Know EXACTLY what Internet Marketing is2. Know why it’s VITAL to your success.3. Leave with an Action Plan4. Have FUN!

Internet Marketing For Small Business Entrepreneurs

Introduction What Is Internet Marketing Anatomy Of A Web Site How To Build A Website Outsource Your Web Site Design Email Marketing and List Building Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Video Outsourcing Traffic

What We Are Going To Cover

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75% of Americans use search engines on a regular basis 56% of Americans use Search Engines every day 40% of all search engine searches are for local businesses and

services 92% of all local searches carried out will eventually convert to

a sale

Why You Need To Be Online

(WebVisible/Nielsen Study )

Search Engines are now THE #1 Media Type Consumers Use To Find Local Businesses.

Internet Marketing Defined Really Focus On The Marketing Part

◦ As drivers, we don’t need to know how to change our oil? We still get it done.

Don’t Feel You Have To Know How To Build A Computer To Market On The Internet

Introduction

Branding – Traditional Marketing◦ McDonalds, Apple, Bank Of America. No Direct

response. Meant to make you a familiar face.◦ This is not what we are after.

Direct Marketing◦ Infomercials, Calls To Action, Trackable, Direct

Response. Meant to generate an action by potential customers.

◦ This is our goal. Transactions.

What Is Internet Marketing

What do you want to be known for What is your expertise

Think In Terms Of Elevator Speech

Not I’m a _________

I help _________ by ___________

What You Do – Not Who You Are

Who Are Your Competitors

How Do People Look For You

Where Are Your Customers

From what Product Or Service Do You Make The Most Money

Do You Know The Answers?

What would you type in the search engines to find your product or service?

Probably not “city real estate”

Probably “city rental homes” or “sell my house fast city name” or “city first time home buyer assistance”.

You want quality visitors not necessarily quantity.

How Do Customers Search

Survey question: What information do you expect to find when searching for local businesses online?

These numbers continue to climb every year with the advent of Mobile Smart Phones

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Traffic + Conversion =Customers

Miss One Of The Variables You Get Squat

Easy Internet Marketing Algebra

Reverse Marketing

Let Them Find You

GoDaddy.com Register.com Namecheap.com Networksolutions.com

Get a .COM! Keep It www.ShortSweetAndSimple.com

Your Domain Name

Traditional Brochure Web Site

Trick question There is no main purpose There is a SOLE purpose To generate a customer

Main Purpose

Landing Page

Hybrid Landing Page

Template Based Site

Template Based Sites

Generic Templates◦ Ibuilt.net◦ GoDaddy Website Tonight

Generally $5 - $20 per month

Easy to use (sometimes)

Template Based Sites

Free Site Creators

Elance.com Scriptlance.com RentACoder.com 99Designs.com – Graphic design Odesk – Virtual Assistants

Out Source

Title Tags

H1 and H2 Tags Bold and Links Avoid Click Here Text Important key phrases sprinkled in content Do not stuff keywords Take advantage of footer text

Key Phrase Rich Content

Aweber.com

IContact.com

ConstantContact.com

Priceless Possibilities

Benefits are SPAM compliance, better deliverability, easy to segment your lists.

Email Marketing

Email Marketing

Having a website alone accomplishes nothing

Like a Cell Phone without service

But I Have A Website

Having a website alone accomplishes nothing

Like a Cell Phonewithout service

Traffic + Conversion =Customers

Traffic Overview

Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural” or "organic" search results.

Generally done in the coding of the website. One of the slowest and tedious ways to get ranked well in the search engines

Always a guessing game. Search Engines Won’t tell anyone how they rank sites.

SEO is sometimes contrary to good marketing principles.

SEO

Search Engine Marketing promotes websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Can achieve front page visibility very fast.

Can drive targeted traffic very quickly.

Can be very expensive if done wrong (or right sometimes)

SEM

Pay Per Click advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Google Adwords and Yahoo Search Marketing are

Pay Per Click

Using the power of authority sites to drive traffic to your local business

Off page optimization for your keywords at little to no cost

Requires some maintenance but worth the results

Be findable in multiple places when local consumers look for your product or service

“Lead Valves”

Search Results

Google Maps

Online Directories

What You DoNot Who You

Are

Online Classifieds

Ad Titles Are KeyWhat You Do – Not Who You Are

Remember, social media sites like Facebook, MySpace and Twitter are designed for SOCIAL interaction.

You don’t want to be the guy at the party trying to sell insurance. Let people know what you do but don’t make it the focus of your presence.

You will quickly lose followers if you are all business.

“Social Media”

Basic blogs can be setup for free with Blogger or Wordpress.

Blogs are easy to setup and very search engine friendly.

Can be a mix of social and business.

Great way to share expertise and build credibility.

“Blogging For Business”

Blogger.comWordpress.com

Tubemogul.commetacafe.com

youtube.com

Dailymotion.com

Video Marketing

It Works

**NEW ***Mobile Marketing

Trending Report : 90% of text messages are

read within 3 minutes 99% of all text messages

are read. Average redemption rate is

20% regardless of business type

No spam filters.

Web site hosting and Mobile Texting accounts have traffic stats

You cannot rely on Website statistics exclusively If you are marketing on the internet or using Mobile

properly a lot of consumers may never make it to your website before contacting you

Just like with Yellow Pages, Billboards, Mail, TV, Radio…

You must ask your customers how they found you for the most accurate results

Track Results

Virtual AssistantOdesk.comElance.comScriptlance.com

Craigslist postingBlog EntriesLink CampaignsNew Horizons 123 – That’s ME

Out Source Tasks

New Horizons 123 is happy to meet with you to discuss your internet marketing

needs. You can reach us at (914) 522-6411 or via

email at: info@newhorizons123.com

Turn Key Solution