Chris Mehlert, Website Consultant

VITALITY and

VIRALITY

Internet Marketing

is Comprised of Two

Core Concepts:

Vitality – capacity for

survival

? • Website

• Social Media

• Local Search Optimization

Virality – tendency of online

content to circulate rapidly between Internet users

Your online presence must: • meet Internet

users’ needs • entice them to

share your services

WHERE DO

START?

3 FUNDAMENTAL

ELEMENTS OF

INTERNET

MARKETING

WEBSITE

83% OF CONSUMERS PERFORM

RESEARCH ONLINE BEFORE HIRING A SERVICE

1

86% of consumers

search for local

businesses online.

Without a website,

you’re only reaching

14% of your

target audience.

SOCIAL NETWORKS ARE

THE 4th MOST POPULAR

ONLINE ACTIVITY, BEATING

PERSONAL EMAIL.

2 SOCIAL MEDIA

77% of B2C companies have acquired a customer through

Facebook.

Companies with more than 1,000

Facebook Likes receive nearly

1,400 website visitors a day.

LOCAL SEARCH

MARKETING

MARKET YOUR PRACTICE TO A

3

TARGETED ONLINE AUDIENCE

74% of searches are

location based.

82% of local searches

follow up offline with a visit to the business.

In order to excel with your online marketing approach:

• Have an online presence that addresses vitality. – Website

– Social Media

– Local Search Marketing

• Use your online presence to generate virality. – Promote your website

– Share updates on social media

– Include your location to attract nearby customers

HOW DO

START?

3 STARTING POINTS

FOR MARKETING

YOUR PRACTICE

ONLINE

WEBSITE

GET YOUR PRACTICE

WEBSITE

1

ESSENTIAL ELEMENTS OF

AN EFFECTIVE WEBSITE • APPEALING DESIGN

• GOOD CONTENT

• PERSONALIZATION

• SIMPLE NAVIGATION

• INTERACTIVE ELEMENTS

APPEALING DESIGN

• Studies show you

have just 3

seconds to capture

a visitor’s attention.

• Should prominently

display practice

name and contact

number

GOOD CONTENT

• Explains

services

you offer

• Describes

sections

with bold

headings

• Increased

readability

with lists or

bullets

PERSONALIZATION

• Staff biographies

• Photos of

physicians and staff

• Office tour

SIMPLE NAVIGATION

• Familiar navigation

• Uncomplicated • Easy to find

desired information

INTERACTIVE ELEMENTS

• Videos

• Testimonials

• Appointment Request

• Patient Surveys

SET UP YOUR PRACTICE

FACEBOOK PAGE

2 SOCIAL MEDIA

SET UP YOUR PAGE AS A LOCAL BUSINESS OR PLACE

WWW.FACEBOOK.COM/PAGES/CREATE

FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered include bunion surgery, callous removal, and foot and ankle surgeries.

www.podiatrytemecula.com

Medical Office

FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

http://www.facebook.com/podiatrytemecula

Choose a custom Facebook URL that patients can

easily remember or find in search.

LOCAL SEARCH

MARKETING

OPTIMIZE YOUR WEBSITE

3

INSERT PAGE TITLES THAT REFLECT

YOUR SERVICE LOCATION

• Inject your page titles and content with the location(s) you service

ADD YOUR PRACTICE TO ONLINE BUSINESS DIRECTORIES

• http://www.google.com/+/learnmore/local/

• http://biz.yelp.com

• https://signup.citygrid.com/cyb/find_business

• http://smallbusiness.yahoo.com/local-listings/basic-listing/

WHEN CLAIMING ONLINE LISTINGS,

KEEP IN MIND: • HAVE INFORMATION ABOUT YOUR

PRACTICE (ADDRESS, PHONE NUMBER,

WEBSITE URL, ETC.) READILY

AVAILABLE

• BE ABLE TO ANSWER A

VERIFICATION FROM YOUR

PRACTICE PHONE

• REINTERATE YOUR LOCATION IN

ALL AVAILABLE FORM FIELDS

TO BUILD VIRALITY,

YOU MUST:

• GET A WEBSITE

• CREATE A FACEBOOK PAGE

• OPTIMIZE YOUR WEBSITE

QUESTIONS?

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