1. Business Model - Internet Marketing for Open Source Apps 2010/Jan/13 Ram

2. 1 Contents

Why?

Vision, Strategy, Objective

Road Map/Process/Methodology

AIDMAS Conceptual Framework for Internet Marketing

Action Point Need your support

3. 1 Why?Version : 0.1 Status Draft Priority Should HaveRelated Story in slide no. 10 4. 1 Why?

As a Team Lead of8+ members

I can

• Do good projects/ only selective in 2010

• From finance prospective

• From challenging & emerging technology prospective like SaaS

• From good and emerging domain like BI and MVAS

So I can

• Maintain a high growth rate & profitability

• Can retain our existing team & can expand

5. 2Vision, Strategy, Objective 6. 3. Road Map/Process/MethodologyPre Launch On Launch Post Launch 7. S ympathy R etention C onviction S hare Branding 4. AIDMAS Conceptual Framework for Internet MarketingCapability customer reputation Actual existence customer Stakeholder Emphasis on open source web and mobile apps. A ttention I nterest D esire M emory A ction Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work 8. Co-Innovation (ideas/concepts marketing & get innovator and idea sponsor)with YMSLI Lab Sales & Marketing of MM team projects CRM The 3 verticals/KPAs 9. Internet marketing using e-shop Generate Leads Increased Sales Online presence of YMSLI Targeted & relevant traffic to e-shop Global and Local Marketing Glimpse of eShop and Internet MarketingProducts/solutions 1. Enterprise blogging2. Social Networking apps 3. Internet Campaigninga) eContest b)Photo contest4. Dealer on Map 5. SugarCRM 6. KPI dashboards (BI apps) 7. Intranet Collaboration apps (Intranet Team Portal)8. Mobile VAS solutions, apps, contest, goodies etc.9. Internet/Social Media Marketing for MNCs & corporate 10. Parts Catalogue 11. Corporate website support & maintenance12. Creative Solutions13..and many more 10.

Proper Description of products to be displayed.

Documents providing further insight into product like

• Case study

• Screen shots

• User manual

• Technology, benefits highlights

• Live/HTML demo

e-shop pre-launch activities Outcome of pre-launch activities Well Showcased Projects Deliverables:e-shop pre-launch activity will comprise of following tasks :-

Finalizing a standard template for all documents (case studies, user manuals etc).

Collecting content regarding each project to be showcased.

Modifying the content for display & according to template requirement.

Uploading the content & documents into e-shop.

11. e-shop on-launch activities Outcome of on-launch activities Target audience come to know about e-shop.

E-mails

SMS

SMM( social media marketing)

Creating awareness through 3 medias e-shop launched!! Let us put a face to your dreams!!!!! 12.

Deliverables:

Sending e-mails & SMS will comprise of following task list:-

• • • • Preparinglist ofpotential clients .

• • • • PreparingSMS content&mail contentaccording to the recipients.

• • • • Sending the emails.

Social Media Marketing (SMM) will comprise of following task list:-

• • • • Selecting relevant SMM websites.

• • • • Creating content for uploading on SMM platforms.

• • • • Designing a standard corporate YMSLI theme for SMM.

• • • • Creating profiles with unique content & designed YMSLI theme.

• • • • Creating action points for e-shop ( banners etc. that redirect to e-shop)

• • • • Placing the banners on SMM platforms.

e-shop on Launch activity will comprise of following tasks 13. e-shop post-launch activities Internal team portalseems to be my solution. Will send online quotation through e- shop Have u checked project gallery ine-shop? Got many solutions. I wantphoto contestevent for my brand . Demo ofYMSL blogseems great. I want it implemented for German & English users. e-shop newsletteris helpful & has latest updates.e-shop Outcome of post-launch activities Ill checke-shoptoday. Everyonetalking about it. Easyto find solution to my taste e- & need Potential customer Potential customer Potential customer Potential customer Potential customer Potential customer Deliverables: 14. E-shop

Content development for

Referral Marketing

Regular updates on

Loyalty Programs

Follow up with customer

Customer Profile analysis

Capturing leads in

e-shop Post Launch activity will comprise of following tasks 15. 6. Action Point Need your support

Please give your comments, feedbacks

16. Any Question?