Analyse the degree to which Internet business has matured and/or is constantly developing and innovating using a detailed case study of a Internet business.

Internet Studies 205: Internet Commerce and Consumers. Curtin University Copyright 2014. All Rights Reserved

Alana Tibbitts | Anna-Maria Egisto | Catherine Shanahan | Felicity Hitchon | Rhiannon John | Vynka Smith

The internet business model is constantly evolving in response to:

• technological change• innovation in online commerce• new customer priorities• an increasingly global economy.

Key trends that are shaping the ongoing development of internet business...

Increased importance placed on connections, networks and relationships.

A focus on providing an intuitive, easy to use interface for customers.

With its foundations in innovation, Etsy embodies these changes together with

an entrepreneurial culture,

and a shift in priorities toward social responsibility and “for purpose” ideologies

to develop and mature the ‘Etsy economy’.

The increased importance placed on connections,

relationships and networking.

Etsy has matured to take advantage of consumers disconnect from current retail environments and to embody “a people powered economy with person to person commerce” offering “the feel of a farmers market instead of a supermarket”

(Davis, 2013)

The expansion and monopoly of the large, lifeless and impersonal retailers continues and offers cheap, mass produced items at the high expense of our local communities.

Esty offers an alternative, bringing together a virtual marketplace, a long tail of connected unique small businesses that may have otherwise been too small to stand out in a concrete jungle of the power packed chain stores.

“Etsy is very different from those traditional e-commerce outfits since we’re a network of a million sellers around the world. … We don’t have a really large merchandising team that’s deciding what to order and trying to predict what the trends are, because in many ways the marketplace kind of self-regulates with supply and demand.”

(Chad Dickerson - Etsy CEO. Quoted in Maheshwari, 2014)

A new network economyInformation is available in unprecedented simplicity, unprecedented quantity, and unprecedented variety.

(Liebowitz, 2002).

Etsy by way of its large membership of store holders and customer bases, is a large network.

“Large networks, by definition, have stronger networks effects than do small networks, meaning that, everything else being equal, consumers should be willing to pay more to join a large network”

(Liebowitz, 2002).

The fundamental basis and value in a network economy is formed by the many-to-many concept. Esty holds, at its core, these values by bringing together a multitude of sellers no longer defined geographically with buyers looking to make intimate connections with both the sellers and their products.

“...New economics recognise the importance that social networks have for money wealth.”

(Simms & Boyle, 2009, p.127)

Communities have historically been built on social networks, where people have a mutual desire to have a meaningful interaction. Internet business taps into these desires with its ability to broaden the availability of products, reduce big business monopolies and to build virtual communities, connecting people beyond their everyday networks.

“We are connecting all to all” (Kelly, 1997)

Etsy’s own marketing declares ‘shop directly from people around the world’. It is a platform giving small business opportunities to flourish by bringing together large networks of sellers. The strength of Etsy is held in the breadth of its networks, using the global reach and ubiquitous nature of the internet to offer a shopping experience like no other.

This shopping experience enables Etsy to create a thriving business by its very position of bringing together the networks of sellers with the large networks of consumers. Based on a brokerage business model, Etsy actively assists sellers with consumer purchases including maintaining control of consumer details while taking no responsibility for production or overhead costs.

“Brokers are market-makers: they bring buyers and sellers together and facilitate transactions”

(Rappa, 2010)

As Flew (2008) highlights the internet offers benefits to businesses by:• eroding geographic boundaries• targeting ‘niche’ markets with specialised

business• customising the customers experience

“...markets are making way for networks...” (Rifkin, 2001, p. 4)

It is not just business who benefit from the networks offered through sites like Etsy. Consumers can shop whenever or wherever they desire from a far-reaching range of products. A direct result of mass production from the large retailer chains, consumers now actively seek out unique, one-of-a kind items which internet businesses like Etsy can offer.

“... economics as if people mattered...” (Simms & Boyle, 2009, p. 18)

People matter is a rare concept in traditional economics, however, as the internet grows this concept is amplified. It is people who build the networks throughout the internet, people who make up the buyers and sellers in virtual marketplaces like Etsy, people who look to connect and build relationships with other people. Etsy has built itself around people and with this offers a business based on networks.

Etsy’s networks go deeper than consumer interactions. “Etsy offers several blogs and forums where sellers swap tips and words of encouragement”

(Williams, 2009, p. 2).

By supplying the stage, Etsy gives sellers the freedom and ability to help each other. While this gives sellers a support network, it means Etsy can concentrate their efforts in business growth.

“Wealth is no longer vested in physical capital but rather in human imagination and creativity”

(Rifkin, 2001)

Etsy is a community of individuals shaping a new way of doing business by coming together through the same set of core values. Etsy continues to gain strength and wealth from its people and their loyalty to these shared values. Etsy has created a brand that sellers trust and as it continues to develop, builds this trust with people who embrace the company’s ethos and consumers who seek something different.

A focus on providing an intuitive, easy to use

interface for customers.

It is only through ongoing change - adapting to an ever-changing environment, socially, ecologically, economically, aesthetically and technically - that internet businesses can continue to grow and prosper.

User Experience - CustomersEtsy’s user experience is proving to be a winning formula. The site has invested well in time and technical resources to improve web responsiveness, building customer loyalty and increasing the time spent browsing and buying from the site. In 2013 the average time spent on Etsy was 8.5 minutes with approximately 16 pages viewed per visit

(Toledo, 2013).

By using a grid-like layout (reminiscent of Pinterest) to showcase products beautifully, Etsy stores offer customers an enjoyable browsing experience from the beginning.Well developed search facilities including extensive metadata storage adds to the browsing and buying experience.

(Toledo, 2013)

Etsy has also cultivated web technologies to provide buyers with online experiences not available in traditional physical stores, and for that matter, most online shopping destinations, such as the ability to search for favoured items based on colour; a fairly uncommon offering on a website.

“On top of being just one example of Etsy’s layering of multiple avenues for commodity selection (simple keyword search, colour selection, shopping locally) into one site, the colour selection tool also stands out, in the words of investor Rob Wilson as “some of the most advanced flash work we have ever seen … for a commerce oriented application”

(Cuervo, 2012).

User Experience - Sellers“Etsy’s plug-and-play platform has eliminated much of the complexity of starting a business, offering its members exposure and support that for many would be otherwise difficult to find on their own”.

(Grover, 2012)

Chad Dickerson, installed as Etsy’s CEO in 2013, saw that some major technological changes were required to meet the needs of the Etsy seller’s community.Dickerson saw a solution in improving the basic user interface—making it easier for sellers to sell, and more than quadrupled the size of the tech team with that in mind.

“Etsy couldn’t keep losing ambitious sellers and forgoing future revenue.”

(Walker, 2012)

To meet the needs of sellers who require access to their stores and their buyers at all times and in any location, Etsy has developed Smartphone and tablet (both IOS and Android) applications, allowing sellers and customers to engage in real time irrespective of location.

In 2014 Etsy launched the Sell with Etsy Smartphone application, aimed exclusively at Etsy sellers as a store and account management system, coupled with notifications of client enquiries. This is a particularly relevant and useful application as the majority of sellers are not based in an office environment with access to a desktop computer.

“Regardless of their daily routine, most sellers are away from their computers for a significant part of the day, so traditional desktop tools fall short of meeting their needs. Sellers rely heavily on Smartphones and tablets to keep tabs on sales, respond to customer requests, and stay connected to their Etsy shops.”

(Williams, 2014)

Mobile visits to Etsy have increased year on year by 244% and by the end of 2013 approximately 40% of all visits to Etsy were via mobile web and applications.

(Swanson, 2013)

Responding to this, the Etsy business model has evolved to ensure this area of growth is catered for, forming a separate mobile web team.

To ensure a consistent user experience across a growing range of devices, Etsy mobile web designers and developers have installed a mobile device test lab to test usability on a range of devices with differing operating systems, screen sizes, pixel densities and so on, demonstrating the organisations’ commitment to user experience and meeting the changing needs of both sellers and customers.

(Swanson, 2013)

In another example of a maturing approach to internet business, Etsy has moved to limit web site down time by identifying critical path and non-critical components of its site and building resilience around them to ensure an uninterrupted user experience should a non-critical component experience any loss of functionality.

Critical path factors are the essential elements to allow shopping to continue, such as product listings, product descriptions, photos, and the Add to Cart feature.

In his recent “Building Resilient User Experiences” talk, Etsy’s Mike Brittain referred to this contingency as “graceful degradation”, allowing a page to function while non-critical page elements fail. These failed elements are hidden from the user while being fixed, enabling the user’s shopping experience to continue uninterrupted.

(Brittain, 2012).

While no internet business wants to plan for failed elements, Etsy has shown that they continue to look for ways to ensure that site downtime is minimised, customer experience is seamless and opportunities for sales are maximised.

Social Sharing and CollaborationThe growth of social media has led to an unparalleled medium for indirect marketing and growth as a result of sharing on networking platforms.

In 2012 Etsy made changes to its application to enhance cross-collaboration with other social media applications such as Facebook, Pinterest and Twitter.

Etsy introduced a ‘gift suggestion’ feature within facebook which enables buyers to search for items based on a friend’s likes.

Site visitors can also “pin” their favourite finds directly to Pinterest for future reference, as well as social sharing.In 2012, Etsy further developed its association with Pinterest by using Pinterest’s price display feature. The pin description field is then prefilled with the item title and price, which is then included in the Pinterest posting.

“There was a study a year or so ago [that showed] Etsy was the most pinned domain other than Google Images ... So Pinterest and Etsy are tightly linked in that way. I think the customers of both enjoy both of those”

(Chad Dickersen quoted in Rao, 2012).

There is a strong association between Twitter and Etsy with tweeting showing to be a significant driver of traffic to the Etsy site. Etsy designers included a Twitter button on each Etsy page and encouraged store owners to use the facility to market their stores and any new merchandise they had added to their existing range.

According to Twitter’s website “In a typical 30 day period, over 1 million Tweets mention @Etsy with 58% of those Tweets come from the Tweet button. The Follow button has driven over 200,000 followers for Etsy sellers”.

(Twitter Developers, n.d.)

Etsy product manager, Sean Flannagan, notes, “We launched our Connect Your Shop integration aimed at sellers in 2011. Since then close to 100,000 shops have connected with Twitter. In aggregate, we’ve seen those connected shops gain close to 200,000 new followers so far via the Follow Button on their Etsy shop pages”

(Twitter, n.d.).

Esty has demonstrated a commitment to understanding customer and seller needs and wants, and engaging in continuous technical improvements to further adapt to a mature and modern business model.

A culture of entrepreneurship.

Etsy has established itself as a market leader through its innovative approach to community management and development. Based on an entrepreneurial model Etsy provides flexibility and low risk empowering its users to seek out new opportunities. Etsy encourages success amongst its peers by teaching and supporting them every step of the way.

An entrepreneurial culture is one where flexibility and independence is prioritised over huge financial growth.

Turn your handmade hobby into thriving business.

(Malinak, 2012)

Etsy + Entrepreneurship = Etsy-preneurship

Definition of an entrepreneurAn individual who, rather than working as an employee, runs a small business and assumes all the risk and reward of a given business venture, this includes goods and services offered for sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas.

Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary to establish opportunities in the market and make new ventures profitable. The reward for the risks taken is the potential economic profits the entrepreneur could earn.

(www.investopedia.com)

New patterns of economic development include:• rising importance of knowledge and

creativity• businesses going global• creating new business and a new premium

on risk taking and entrepreneurship• shift to strategic partnerships and

collaboration.(Flew 2008, p.137)

Entrepreneurship and innovation are increasingly recognised as key drivers of economic development.

(Timmons, 2009, p. 3)

“We create economic opportunity for entrepreneurs and empower them to run their own creative businesses”

(Etsy, 2013a, p. 88)

Entrepreneurs transform the way we live - raising living standards and creating sustained wealth for themselves and the rest of society. Etsy provides a platform for entrepreneurs to launch by introducing new ways of doing things, creating new products, offering support services, and backing new ideas.

(Timmons, 2009, p. 3)

Etsy generated $US1.35 billion in sales last year, of that, the company takes 3.3% fee while the remaining 96.5% goes to the merchants selling through the site.

(Novellino, 2014)

Etsy minimises start up costs making it simple and affordable to enter the online marketplace. Etsy’s plug-and-play platform has eliminated the complexity of starting a business, offering members exposure to a global market of motivated buyers and offering support through various Etsy channels.

(Davis, 2013).

The small cost of entry (20c per listing and 3.5% of the sale amount) is a part of the reason for Etsy’s rapid growth.

(Davis, 2013)

Many Etsy users have launched shops without relying on bank loans or outside investment. Reports show only 1% of Etsy sellers took out a bank loan to start up their shops with 56% relying on their own savings for capital and 35% reported they didn’t need any investment to launch their business.

(Etsy, 2013b, p. 5)

Etsy is an online marketplace where people around the world connect to buy and sell unique goods.

(Etsy, 2013a, p. 2)

A key attribute of Etsy’s entrepreneurial success has been the internet. By providing an expansive global network, Etsy enables geographically distant parties a way to collaborate in real-time and using shared information creating a vast range of business opportunities.

(Timmons, 2009, p. 15)

Motivation: AutonomyEtsy Sellers are independent, self sufficient and want to stay that way. 61% want their shops to remain “a size I can manage myself.”

(Etsy, 2013b p. 2)

The Etsy economy has revealed a unique population of internet-savvy entrepreneurs who prioritise flexibility and independence over expansive growth. These entrepreneurs, motivated by lifestyle, use Etsy to build an income and sustain autonomy in the face of declining job security. For most sellers, growth isn’t just about making money, but is balanced with business independence, flexibility and personal well-being.

Motivation: CreativityMore Etsy sellers are motivated by creativity (81%) than income (68%)

(Etsy, 2013b, p.6)

“I’m a maker and an artist and I want to make the best stuff, I don’t want to make a lot of things and make them cheap”

(Davis, 2013, para.19)

Etsy-preneurs are motivated by both financial and personal factors. While many etsy-preneurs started their shops for fun others sought to fulfill a personal dream for greater flexibility.

(Etsy, 2013b, p.6)

Job CreationWith an increasing degree of uncertainty in the world economy - evidenced by rising unemployment levels, stalled rate of job creation, and muted economic recovery (Badal, 2010) - focus has shifted the entrepreneurial activity as a means to stimulate economic growth and emulate job creation.

Etsy, is redefining entrepreneurship and provides an encouraging response to these trends. Etsy-preneurs invest personal time and resources to build businesses that diversify their household income streams and build financial resilience in the face of broader insecurity.

(Etsy, 2013b, p.9)

Start-ups in the US create 39% of new jobs annually, adding 6.5 jobs per new establishment on average

(Spletzer, 2000).

Founded in June 2005, Etsy now includes more than 20 million products and over one million sellers worldwide.

(Etsy, 2013b)

With self-employment on the rise Etsy income sustains businesses and enhances personal security. Evidence of this can be seen in statistics of non-employer firms which have increased from about 14 million (1992) to more than 22 million (2010). Meanwhile, the number of employer businesses has remained relatively constant.

(Etsy, 2013b, p.9)

Etsy sellers personify larger shifts in the economy, most notably the recent dramatic increase in flexible forms of work. 18% of Etsy-preneurs sell goods full-time, and only 26% have other full-time traditional jobs.

(Gorman, 2013).

Etsy sellers are combining income from both salaried jobs and entrepreneurial efforts to make a living.

(Etsy, 2013b, p. 2)

Etsy demographics show adoption trends in areas of geographical disparity with 97% of users running their businesses from home. Esty also provides opportunity for stay at home Mums catering to its large female demographic.

(Gorman, 2013).

“We’re reminded just how powerful of a force Etsy sellers are every time we speak with a seller whose partner lost their job in the recession and relied on that extra income to pay the bills or a seller whose 9-5 job was leaving them feeling unfulfilled and constrained.”

(Gorman, 2013)

In an economy where middle-skill, middle-wage jobs have declined dramatically, the Etsy seller experience points to new opportunities to bolster the middle class through micro-business and the peer economy.

(Etsy, 2013b)

The Apprentices: Learn-By-Doing EntrepreneurshipAnother common characteristic of successful entrepreneurs is their commitment to social issues, most typically through philanthropy and as creative community leaders.

(Timmons, 2009, p. 23)

Etsy demonstrates its commitment to entrepreneurial culture by being community minded, giving back to the community and by leading its future Esty-preneurs to success.

Dickerson, Etsy’s CEO, discusses the shift from ‘old-fashioned CEO’ to being ‘community minded’. He says while Etsy shop owners don’t work for him directly, it’s important to provide leadership for the community of sellers.

“My title is CEO but (at Etsy) it’s a little different,” he said. “It’s almost more like being a mayor or a municipal figure. You have to think about governance and how do you govern this community, How do you stay in touch with people, how do you help them retain success?”

(Chad Dickersen quoted in Novellino, 2014)

Earlier this year Etsy announced its plan to collaborate with Rockford, Ill. to teach entrepreneurial skills to high-school and public-housing residents. By using Etsy as a “living lab,” students can make, market and sell their own products; first in a classroom with an instructor, then online by creating their own Etsy shop.

(Davis, 2013).

In continued efforts to provide support and training to Etsy’s micro-businesses, Etsy has formulated its Craft Entrepreneurship Program which teaches its peers how to start and operate an online business. This program tours selected areas e.g.: Watsonville, California, where unemployment is 19% (the highest in the country), and aims to educate/empower people in areas of low socioeconomic status.

Etsy feels if its Craft Entrepreneurship Program is successful within Watsonville, there will be many more local Etsy sellers, generating income to support themselves and stimulate the local economy. (Gumz, 2014). The Craft Entrepreneurship Program consists of six classes covering online business essentials including: pricing, marketing, accounting, sales tax requirements, and product photography.

(Gumz, 2014).

This complimentary program provides networking opportunities, training and meet-ups for existing and prospective Etsy sellers. These programs aim to stimulate the micro-enterprise market by connecting business advisors with aspiring Etsy-preneurs with local financing bodies.

(Gumz, 2014).

A shift in priorities toward social responsibility and “for

purpose” ideologies.

We are experiencing the “Rise of the fourth economy… in which a sense of purpose is recognised as a critical human need and driver of innovation”

(Hurst, 2014)

A social revolution.

A trend towards human desire for purpose.• To effect something bigger than ourselves.• Thinking globally.• Wanting more for our fellow man, to strive

for equality and enable better conditions.• To restore the human kindness that has

been sacrificed in the name of efficiency and industrialisation.

GlobalisationHumanity is becoming more connected. We are seeing more media from other parts of the world and have a better understanding and empathy with distant people and places. (Flew, 2008)

People are thinking of themselves as inhabitants of the earth, not just of a particular country or state.

We are seeing “a global circulation of ideas and ideologies”

(Flew, 2008)

A new type of economyIn the industrial era people were busily producing physical things to sell and looking for ways to decrease costs, increase sales and make as much profit as possible.

Our priorities are changing.Increasingly people are becoming busy with finding new ways to do things. Creativity, culture and new ideas are becoming more important. (Flew, 2008)

“Companies are now dedicating more of their business to creating purpose”

(Hurst, 2014)

Business will always adapt to new trends and ideologies. If there is a movement toward sustainability, entrepreneurship, social responsibility and other “for purpose” principals then it makes sense that people will be more likely to connect and transact with companies who embody such values.

Lets look at how Etsy has incorporated “for purpose” ideologies into their business.

“We are competing in a different way to price and convenience. ”

(Chad Dickerson - Etsy CEO, quoted in Maheshwari, 2014)

Etsy began as a cultural movement and was formed from the hub of a DIY community, their foundations lie in sustainability and social revolution.

(Walker 2012)

Their business model revolves around creating win-win outcomes for the planet, for communities, for employees as well as their bottom line.

“We believe that businesses are uniquely poised to create a sustainable and meaningful world”

(Etsy, 2013a)

Promoting collaboration for a causeEach year the “Hello Etsy” conference calls for other businesses to help improve social and ecological impact and transform the way business is done.

(Etsy, 2013a)

B Corporation.In 2012 Etsy became a B Corportion which means that they must “meet rigorous standards of social and environmental performance, accountability and transparency”.

(Etsy, 2013a)

“I think becoming a Certified B Corporation is one of the most important things Etsy has ever done. It helps us keep an eye on the mindful transparent and humane values which we aspire to”.

“We are publicly committing ourselves to upholding our values and grading ourselves for the long term. This is how we hope to make a better world”

(Chad Dickerson - Etsy CEO, quoted in Grover, 2012)

Environmental sustainability

Etsy actively measures their carbon footprint by collecting data about their emissions from office heating, data centres and electricity usage, as well as the impact from their shipping and employee travel.They also minimise their water usage and and design programs to lower their overall waste and increase recycling.

(Etsy, 2013a)

Environmental sustainability

“Etsy is committed to proactively countering the planets gathering ecological crises. We embrace our responsibility to minimise the ecological footprint of our operations and our duty to empower and incentivise the users of our platform to do the same”

(Etsy, 2013a)

The Rockford ProjectLaunching an entrepreneurial training program in underserved communities shows that Etsy is putting its money where its mouth is - they are delivering on their social values.As well as enhancing their reputation, actions such as this train and create future users and ambassadors of their product. This is a win-win situation.

The Rockford Project

“What’s happening in Rockford is a different way of using the Etsy platform that demonstrates how a for-profit business can generate good in communities”

(Davis, 2013)

Kiva Zip partnershipIn an example of innovation and social responsibility, Etsy has partnered with non-profit organisation Kiva “to end poverty by connecting entrepreneurs with people who want to make an impact through lending”.

(Etsy, 2013a)

Kiva Zip partnershipKiva and Etsy together provide a mechanism to “crowd fund” interest-free, financial support to artisians who may not have otherwise had the capacity to access capital required to start a business.This partnership holds true to Etsy’s “for purpose” values as well as accessing a community who can become ambassadors and potential customers.

(www.etsy.com/kiva)

Through the use of increased network connections, technological advances, entrepreneurial innovations and social responsibility we are able to see how Etsy has changed and developed to be one of the most popular e-commerce sites on the web. Using the brokerage business model, Etsy is capitalising on a network economy and has created a thriving network of buyers and sellers who value equality sustainability within the economy.

Etsy’s network economy, along with their improved user interface have allowed sellers and buyers, who are geographically dispersed, to connect with one another forming a global community which enhances their experience of the site. These connections have been integrated with other social networks, which allow indirect marketing in users personal spheres, and allow the sharing of information to be done easily.

Etsy’s culture has created a new rise of entrepreneurs by giving sellers the freedom to create their own businesses and providing them with a platform to do so. This has given sellers, particularly women, the ability to generate an income whilst working flexible hours suited to their personal needs. Etsy has taken this entrepreneurial culture even further by providing socially ethical projects that benefit the socio-economically disadvantaged and by committing to sctrict environmental standards.

Through theses example we can see that Etsy has taken the brokerage business model and modified it to adapt to the new electronic age to create a socially responsible business, which benefits its community.

References

NET205 – GROUP 7 – REFERENCES

Reference list – as at 30 July 2014

Badal, S. (2010). Entrepreneurship and Job Creation. Retrieved from: http://www.nifa.org/downloads/entrepreneurshipandjobcreation10711.pdf

Brittain, M. (2012, June 26). Building Resilient User Experiences. Retrieved from: [Youtube video] https://www.youtube.com/watch?v=bM0yL0eQ9EM [PowerPoint slides] http://www.slideshare.net/mikebrittain/building­resilient­user­experiences­13461063

Cuervo, A. (2012). Risky Business: Buyers and Sellers on Etsy.com. (Unpublished honors dissertation) Wesleyan University, Middletown, Connecticut.

Davis, J. (2011). Engineering Social Commerce. Retrieved from: http://codeascraft.com/2011/11/09/engineering­social­commerce/

Davis, K. (2013, March 22). The 'Etsy Economy' and Changing the Way We Shop. [Web log post]. Retrieved from http://www.entrepreneur.com/article/226180

Etsy. (2013, February). Etsy Progress Report. Retrieved from: http://blog.etsy.com/news/files/2014/02/Etsy­Progress­Report_2013.pdf

Etsy. (2013, November). Redefining Entrepreneurship: Etsy Sellers’ Economic Impact. Retrieved from: https://blog.etsy.com/news/files/2013/11/Etsy_Redefining­Entrepreneurship_November­2013.pdf

Flew, T. (2008). The Global Knowledge Economy. In T. Flew, New Media: Introduction (pp.192­217). New York: Oxford University Press.

Gorman. J, (2013, November 7). Etsy Sellers Economic Impact. [Web log post]. Retrieved from: https://blog.etsy.com/news/2013/redefining­entrepreneurship­etsy­sellers­economic­impact/

Grover, S. (2012, May 11). How ETSY Is Changing the Way We All Do Business. Retrieved from: http://www.treehugger.com/corporate­responsibility/how­etsy­changing­way­we­all­do­business.html

Gumz, J. (2014, June 23). Etsy classes for startup sellers to begin in August. [Web log post]. Retrieved from: http://www.santacruzsentinel.com/santacruz/ci_26018742/etsy­classes­startup­sellers­begin­august

References

NET205 – GROUP 7 – REFERENCES

Reference list – as at 30 July 2014

Badal, S. (2010). Entrepreneurship and Job Creation. Retrieved from: http://www.nifa.org/downloads/entrepreneurshipandjobcreation10711.pdf

Brittain, M. (2012, June 26). Building Resilient User Experiences. Retrieved from: [Youtube video] https://www.youtube.com/watch?v=bM0yL0eQ9EM [PowerPoint slides] http://www.slideshare.net/mikebrittain/building­resilient­user­experiences­13461063

Cuervo, A. (2012). Risky Business: Buyers and Sellers on Etsy.com. (Unpublished honors dissertation) Wesleyan University, Middletown, Connecticut.

Davis, J. (2011). Engineering Social Commerce. Retrieved from: http://codeascraft.com/2011/11/09/engineering­social­commerce/

Davis, K. (2013, March 22). The 'Etsy Economy' and Changing the Way We Shop. [Web log post]. Retrieved from http://www.entrepreneur.com/article/226180

Etsy. (2013, February). Etsy Progress Report. Retrieved from: http://blog.etsy.com/news/files/2014/02/Etsy­Progress­Report_2013.pdf

Etsy. (2013, November). Redefining Entrepreneurship: Etsy Sellers’ Economic Impact. Retrieved from: https://blog.etsy.com/news/files/2013/11/Etsy_Redefining­Entrepreneurship_November­2013.pdf

Flew, T. (2008). The Global Knowledge Economy. In T. Flew, New Media: Introduction (pp.192­217). New York: Oxford University Press.

Gorman. J, (2013, November 7). Etsy Sellers Economic Impact. [Web log post]. Retrieved from: https://blog.etsy.com/news/2013/redefining­entrepreneurship­etsy­sellers­economic­impact/

Grover, S. (2012, May 11). How ETSY Is Changing the Way We All Do Business. Retrieved from: http://www.treehugger.com/corporate­responsibility/how­etsy­changing­way­we­all­do­business.html

Gumz, J. (2014, June 23). Etsy classes for startup sellers to begin in August. [Web log post]. Retrieved from: http://www.santacruzsentinel.com/santacruz/ci_26018742/etsy­classes­startup­sellers­begin­august

Hurst, A. (2014, June 16). Etsy is proof that our economy is experiencing a biological event. Retrieved from: http://www.theguardian.com/sustainable­business/etsy­economy­biological­event­purpose

Investopedia (2014) Retrieved from: http://www.investopedia.com/

Kelly, K. (1997, September). New Rules for the New Economy: Twelve dependable principles for thriving in a turbulent world. Retrieved from: http://archive.wired.com/wired/archive/5.09/newrules_pr.html

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Maheshwari, S. (2014). Etsy’s CEO talks New Policies. Retrieved from: http://www.buzzfeed.com/sapna/etsys­ceo­talks­new­policies­new­yorks­tech­scene­and­silico

Malinak, J. (2012). Etsy­preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business. New York: John Wiley.

Novellino, T. (2014, June 16). 8 handmade lessons from Etsy CEO Chard Dickerson. [Web log post]. Retrieved from: http://upstart.bizjournals.com/multimedia/slideshows/2014/06/8­handmade­lessons­from­etsy­ceo­chad­dickerson.html

Rao, L. (2012, January 6). Etsy Makes It Easy For Users To Post Items To Pinterest With New ‘Pin It’ Button. Retrieved from: http://techcrunch.com/2012/01/06/etsy­makes­it­easy­for­users­to­post­items­to­pinterest­with­new­pin­it­button/

Rappa, M. (2010). Business Models on the Web. Retrieved July 15, 2014, from Digital Enterprise: http://digitalenterprise.org/models/models.html

Rifkin, J. (2001). When markets give way to networks Age of access : new politics of hypercapitalism where all of life is a paid for experience (pp. 16­29). Putnam: Tarcher Penguin.

Simms, A. Boyle., D. (2009). The New Economics : A Bigger Picture (pp. 205).

Swanson, L. (2013, August 9). Etsy’s Device Lab. Retrieved from: http://codeascraft.com/2013/08/09/mobile­device­lab/

Timmons, J. (2009). New Venture Creation Entrepreneurship for the 21st Century. Australia: McGraw­Hill Education Europe.

References

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Malinak, J. (2012). Etsy­preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business. New York: John Wiley.

Novellino, T. (2014, June 16). 8 handmade lessons from Etsy CEO Chard Dickerson. [Web log post]. Retrieved from: http://upstart.bizjournals.com/multimedia/slideshows/2014/06/8­handmade­lessons­from­etsy­ceo­chad­dickerson.html

Rao, L. (2012, January 6). Etsy Makes It Easy For Users To Post Items To Pinterest With New ‘Pin It’ Button. Retrieved from: http://techcrunch.com/2012/01/06/etsy­makes­it­easy­for­users­to­post­items­to­pinterest­with­new­pin­it­button/

Rappa, M. (2010). Business Models on the Web. Retrieved July 15, 2014, from Digital Enterprise: http://digitalenterprise.org/models/models.html

Rifkin, J. (2001). When markets give way to networks Age of access : new politics of hypercapitalism where all of life is a paid for experience (pp. 16­29). Putnam: Tarcher Penguin.

Simms, A. Boyle., D. (2009). The New Economics : A Bigger Picture (pp. 205).

Swanson, L. (2013, August 9). Etsy’s Device Lab. Retrieved from: http://codeascraft.com/2013/08/09/mobile­device­lab/

Timmons, J. (2009). New Venture Creation Entrepreneurship for the 21st Century. Australia: McGraw­Hill Education Europe.

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