internationalbusinessdiplomacy-1233332800022098-2

8/7/2019 internationalbusinessdiplomacy-1233332800022098-2

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INTERNATIONAL BUSINESSINTERNATIONAL BUSINESS

DIPLOMACYDIPLOMACY


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Submitted by Submitted by

Miss. Sangeetha Ramakrishnan Miss. Sangeetha Ramakrishnan Lecturer Lecturer Management Management

Department Department PSG College CAS PSG College CAS

Coimbatore.Coimbatore.


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INTE R N A TION AL BUS INE SS INTE R N A TION AL BUS INE SS D I PL O MACY D I PL O MACY

Art of relationship management Art of relationship management Acquired skill to compromise and integrate Acquired skill to compromise and integrate

one s goals with other people s goalsone s goals with other people s goalsBuilding commercial and professionalBuilding commercial and professionalrelationship which business people use torelationship which business people use to

attain business objectivesattain business objectives


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K E Y ASP E C T S K E Y ASP E C T S

STRATEGICSTRATEGICPERSPECTIVESPERSPECTIVES

GENERAL APPLICATIONGENERAL APPLICATIONSPECIFIC APPLICATIONSPECIFIC APPLICATIONBUSINESS DIPLOMACY OFBUSINESS DIPLOMACY OF

AUDIT AUDIT


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S T RA TE G I C P E RSP E C TIVE S S T RA TE G I C P E RSP E C TIVE S

Generally, Business relationships are basedGenerally, Business relationships are basedon different interests and perceptions ofon different interests and perceptions ofparticipants in the international businessparticipants in the international business

process.process.

-->G overnment perspective>G overnment perspective-->

Business perspective>

Business perspective


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NE G OTI A TION


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N egotiation in business in general application isN egotiation in business in general application iscorporate tug of war games. It has all thecorporate tug of war games. It has all theelements of a psychological and commercialelements of a psychological and commercialwarfare of individual and corporate interests. It iswarfare of individual and corporate interests. It isthe final test of business diplomatic skills. It is thethe final test of business diplomatic skills. It is thefinal test of business diplomatic skills.final test of business diplomatic skills. .( G round.( G roundworks has to be done before N egotiation).works has to be done before N egotiation).OpeningOpeningOpeningOpening

ResistanceResistanceCome backCome backBargainingBargaining

Agreement Agreement


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S egmented Business DiplomacyS egmented Business Diplomacy


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It is a deliberate, planned and sustainedIt is a deliberate, planned and sustainedeffort to engineer and maintain mutualeffort to engineer and maintain mutualunderstanding between an organizationunderstanding between an organization

and its interacting groupsand its interacting groupsChangeChangeCreateCreate

ReinforceReinforceCorrect Correct


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CommunicationCommunication


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CommunicationCommunication

Communication Diplomacy is an art of Communication Diplomacy is an art of fostering mutual trust and goodwill tofostering mutual trust and goodwill toserve an organisation. Inorder toserve an organisation. Inorder tosystematically formulate a corporatesystematically formulate a corporatecommunication plan, it is important tocommunication plan, it is important toexamine all segments.examine all segments.

Why, what, how, when whoWhy, what, how, when who7C s of communication7C s of communication


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SPECIFIC APPLICATIONSSPECIFIC APPLICATIONS

Issue Management Issue Management Event Management Event Management Engineering Consent Engineering Consent

Added value marketing support Added value marketing support

Corporate Image BuildingCorporate Image Building


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LobbyingLobbying

Lobbying is mananaging relations with selected Lobbying is mananaging relations with selected groups, usually political and administrate, more groups, usually political and administrate, more intensely about the policies and programmes of an intensely about the policies and programmes of an organization or industry so as to win and ensure their organization or industry so as to win and ensure their support at various forums.support at various forums. Just as secret bank Just as secret bank accounts political lobbying and political sponsorship accounts political lobbying and political sponsorship

is legal and respected business game in most countries.is legal and respected business game in most countries.


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BUSINESS DIPLOMACYBUSINESS DIPLOMACY AUDIT AUDIT

P eriodically reaction to theP eriodically reaction to thecommunicated messages shouldcommunicated messages shouldbe critically evaluatedbe critically evaluated


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CON CLUS IONCON CLUS ION


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C ON CLUS ION C ON CLUS ION

I nternational business diplomacy is an indispensable I nternational business diplomacy is an indispensable instrument forf negotiating through the stormy instrument forf negotiating through the stormy waters of global commercial relationships and waters of global commercial relationships and emsiromg the successful implementation of corss emsiromg the successful implementation of corss- - broder business ventures.broder business ventures.


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