INTERNATIONAL MARKETING PROJECT ON SMOK- OX

GROUP 15:-

VENKATA SURESH- 9040

NANDITA SADANI-9048

R . DINESH-9062

MITHUN KUMAR PATNAIK -9082

ILL EFFECTS OF SMOKING

Male lose about 13.2 years and female - 14.5 years of life due to Smoking.

Four million people die yearly –tobacco related diseases, 1 death every 8 sec..

Women effected more by smoking. Side effects- Asthma, Oral cancer and brittle bones.

Apart from Cancer, Smoking might cause cardiovascular diseases, Mouth ulcers, high blood pressure, tuberculosis, etc.

Teen Smokers-headaches, stomach aches, trouble in sleeping, etc.

INTRODUCTION TO SMOK-OX

Clinically tested Ayurvedic herbs. Pleasant tasting chewable Capsules. Not only help in getting rid of nicotine

addiction i.e. quit smoking, but also restores the body during the healing procedures.

Reduce risk of lung cancer , oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications during pregnancy.

Improve skin and hair. Improve the memory and taste . Improve blood circulation and

breathing .

INGREDIENTS USEDAloe VeraCurcuma Longa-TurmericCamellia Sinensis-Green TeaEugenia Caryophyllus-CloveZingiber Officinale-Ginger

Mentha Piperita – PeppermintCinnamomum Zelanicum –CinnamonPiper Nigrum-Black PepperGlycyrrhiza-LicoriceEmblica Officinalis -Indian Gooseberry (Amla)

SEGMENTATIONGeographic:- City -Metro Politian city, Education

Hubs Urban and Semi UrbanDemographic:- Age- 15-35 Sex- Female Income- High and Medium Income.Benefit-Value based :- Value = Quit smoking / R.s 3000Behavioral:- Product usage - e.g. light, medium,

heavy users. Type of users (e.g. after meals, in

special occasions)

TARGETING AND POSITIONING Targeting :- Target the higher income group’s people who are more

addicted to smoking. Target only youth who are recently addicted to smoking,

the product works on them more effectively.Positioning :- Brand equity with smarter pricing. Product tag “Smokers can quit Smoking Naturally "or

“Quit smoking with SMOK-OX”.

PORTER’S ANALYSIS

Competitive Rivalry Within

Industry

Bargaining Power Of

Customers

Threat Of New Entrants

Threat Of New Substitute

Bargaining Power Of Suppliers

High -Because many other cheap substitute.

Low- Because it take time to make such kind of herbal anti-smoking chewable.

High -Because many other cheap substitute like hookah, candy or electronic cigarettes, yoga, counseling centers.

Low-Because we are planning to open our own nursery for plantation of herbs.

Medium- Because only two competitors Pfizer, Homeopathic

4 P’S

PRODUCT

• Anti- smoking chewable

PRICE

• 12.50 per capsule (approx.)

• Penetrate market

• Demand• Estimating

cost• Competitors• Value Pricing

PLACE

• Rehabilitation Centers

• Doctors Clinic• Medical Stores

and pharmacies

• Hyper mart and super markets

PROMOTION

• Personnel Selling

• Advertisements

• Newspaper• RJ Promos• Samples• Brand

Ambassadors• Through Anti

smoking camp

IMC- AIDA MODELATTENTION• Create awareness through

advertisements.

INTEREST• Raise interest by demonstrating

features ,advantages and benefits.

DESIRE• By distributing samples and trial

packs.• Attractive tagline.

ACTION• Lead customer to purchase -

Intensive distribution, ads .

SWOT

•Purely Herbal .

•No Side effects.

•Nice flavor.

•No chemical and toxic substances.

STRENGTHS

•Costly .

WEAKNESS

•First anti smoking herbal medicine, so it almost a monopoly.

•Capturing the vast market available.

OPPURTUNITY

•Substitutes.

•Competition from other herbal products.

•Threat of being unsuccessful .

•Threat from tobacco industry.

THREAT

PACKAGING AND LABELING

Strips of tablets -12 tablets .Containers having 240 pills. Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.

GLOBAL MARKETING STRATEGIES AND CAUSE

RELATED MARKETING

Acquire license and enter market through direct entry.

As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.

MACRO ECONOMIC FACTORS

Society Government Legal environment Market Environment

CONCLUSION Huge Hit-Indian

market-Indian culture and social value .

First clinically tested complete herbal product.

Government support. Monopoly in the

market. Tagline-Smokers can

quit smoking naturally .

BIBLIOGRAPHY

http://www.stopsmokingpillsmokox.com/http://www.google.co.in/Marketing Management By “Philip Kotler”Business Environment By “Francis Cherunilam”

QUESTIONS

THANK YOU