international marketing
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Presentation on Sub-saharan AfricaTRANSCRIPT
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Data for Sub Saharan Africa
Presented By :Alind Agarwal
Paras Kumar RohitTomar
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Introduction Sub-Saharan Africa is a geographical term
used to describe the area of the African continent which lies south of the Sahara,
The Sub-Saharan region is also known as Black Africa, in reference to its many black populations
Sub-Saharan Africa is the poorest region in the world
The region contains most of the least developed countries in the world.
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Demographics : Sub- Saharan Africa
• Sub-Saharan Africa’s population growth in both rural and urban areas is the highest in the world.
• Malaria is a chronic impediment to economic development. The disease slows growth by about 1.3% per year
• According to the World Bank, the region's GDP would have been 32% higher in 2003 had the disease been eradicated in 1960
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Languages and Ethnic group
• Sub-Saharan Africa displays more diversity than anywhere in the world. The region speaks 1000 languages, which is 1/6 of the world's total.
• The distribution of the Afro-Asiatic languages within Africa is principally concentrated in North Africa and Horn of Africa.
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Major languages by Region and total number of native speakers in millions
East Africa
Afro Asiatic
Nilo Saharan
Niger Congo
West Africa
Niger Congo
Fila wolof
Afro Asiatic
Southern Africa
Niger Congo
Afrikaans
Central Africa
Niger Congo
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Religion
In terms of religion, North Africa is mostly Muslim (shown in green), while Sub-Saharan Africa, with the exception of the Horn of Africa,Sudan, the Swahili coast, and the Sahel, is
mostly Christian (shown in red). Throughout much of the continent, there are also traditional African religions.
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Demographics : Facts and figures
Serial No Parameter
1 Fertility Rate Sub Saharan Countries top the list (40 out of 50)
2 Age of the population 40% of the population in sub-Saharan countries is younger than 15 years old,
3 Mortality Rate In 2002, one in six (17%) children died before the age of five,By 2007 this rate had declined to one in seven (15%).
4 Type of government Democracy :Last year 54 million Africans voted in 19 peaceful presidential and parliamentary elections.
5 FDI (FDI) in Africa has grown at an average of 146 per cent a year over the last 22 years to reach US$36 billion in 2007
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Life expectancy in some Southern African countries 1958 to 2003
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Facts and Figures Continued..
• Demographics Data for Sub Saharan Countries
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Facts and Figures CoEnergy and Power• 50% of Africa is rural. No access to electricity • Africa generates 47 MW of electricity, less than 0.6% of global market share. Many
countries are besieged by power shortages
Infrastructure• Less than 40 percent of rural Africans live within two kilometres of an all-season road• Spending on roads in Sub-Saharan Africa averages just below 2 percent of GDP with
varying degree among countries
Agriculture• Agriculture represents 20% to 30% of GDP in Sub-Saharan Africa• Agriculture represents 50% of exports. In some cases, 60% to 90% of the labour force are
employed in agriculture
Oil and minerals• The region is a major exporter to the world of gold, uranium, chrome, vanadium, antimony,
coltan, bauxite, iron ore, copper and manganese.• South Africa is a major exporter of manganese. South Africa is also a major supplier of chrome.
About 42% of world reserves and about 75% of the world reserve are located in South Africa.
Economy of Sub Saharan Africa
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States and Markets
• Three of the top ten reformers in business in 2007-2008 are Sub-Saharan countries
• Senegal, Burkina Faso, and Botswana• Mauritius, the Sub-Saharan African country
with the most favourable business regulations, is among the top 25 countries as measured by the doing Business “ease of doing business” measure.
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Debts of sub-Saharan Africa
• Sub Saharan Africa’s total external debt in 2007 increased to $195 billion increased from $172 billion in 2006.
• The external debt-to-GNI ratio is 41 percentage points lower than the level in 2000
• The debt service to exports ratio declined from 12 percent in 2000 to 5 percent in 2007