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    Logistics

    The process of strategically managingthe movement and storage of materials,parts and finished inventory fromsuppliers, through the firm and on to

    the customers.Bowersox, D (1978), LogisticsManagement, Macmillan

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    Logistics versus distribution

    managementLogistics differs from physicaldistribution management because it isconcerned with treating the problem ofthe movement and storage of materialsas a whole,

    where physical distribution is onlyconcerned with movement and storageof materials from producer to customer.

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    Key Concepts of Logistics:

    The management of the storage

    Flow of goods,Services and information throughoutyour organization.

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    Principal Issues

    Elements of Logistics

    Materials management:

    Sourcing and receiving of raw materials or

    unfinished products for subsequent use

    Material flow system:

    The ability to locate and schedule material

    through to end production and dispositionPhysical distribution:

    The delivery of finished goods to customers

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    Major logistics considerationsWarehousing How many?

    What type?

    Inventory management JITJust in Timelogistics management.

    Transportation Road

    Rail Water

    Pipeline

    Air

    Internet

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    Integrated logistics

    managementEfficient and effective management ofthe logistics is based upon thefollowing:

    Manage through information

    Electronic data interchange

    Cross-functional teamwork Build logistics partnerships

    Third party logistics: Outsourcing

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    The total logistics cost concept

    Order processing andadministration

    Inventory control

    Transportation

    Warehousing

    Materials handling

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    Channel retailing trends

    New retail forms and shortening of the retail life-cycles Wheel of retailing, new types of retailer, usually begin as low-

    margin, low-price, low-status operations but later evolve to higherpriced, higher service operations and eventually become like the

    conventionalretailers thatthey replacedGrowth of non-store retailing click and brick retailers Retail convergence Rise of mega-retailers

    Growing importance of retail technology Global expansion of retailers

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    Channel wholesaling trendsFace considerable challenges

    Formation of hybrid operators such asthe cash and carry concepts.

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    Principal Issues

    Logistic goal and objectives

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    Principal Issues

    Logistic goal and objectives

    Accepting a customer order

    Receive and enter

    Credit clearance / authorize

    Delivery commitment

    Supplier ordering

    Forecasting demand

    Scheduling manufacturingInventory management

    Delivery to customer.

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    Marketing Intermediaries

    The use of intermediaries results from theirgreater efficiency in making goods available totarget markets.

    Offer the firm more than it can achieve on its ownthrough the intermediaries: Contacts,

    Experience,

    Specialization,

    Scale of operation.

    Purpose: match supply from producers todemand from consumers.

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    Contact

    Financing

    InformationRisk Taking

    Promotion

    MatchingNegotiation

    PhysicalDistribution

    These Functions Should be Assigned to the Channel Member Who CanPerform Them Most Efficiently and Effectively to Provide Satisfactory

    Assortments of Goods and Services to Target Customers.

    Distribution Channel Functions

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    The logistics functions1.

    purchasing - of raw materials, assembled products,finished products from all over the world. Where can youget the quality you want at the best price?

    2. manufacturing operations - how should the machines beorganized, how many workers do you need, where do you

    stock your materials and finished products, how manyproducts do you manufacture on each production run?And the list goes on . . .

    3. transportation - domestic and international, from rawmaterials to finished product; who moves what, and

    when, and for what price?4. warehousing - product is either moving (transportation) or

    not (warehousing). This is becoming a very sophisticatedarea and a key to shortening the time to market forproducts.

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    5. inventory control - how much product is on hand, on order,intransit, and where is it? Inventory drives logistics.

    6. import/export - international regulations anddocumentation can be complex. It takes aspecialist to understand the best way to getproduct across borders.

    7. information systems - globalization on today'sscale is possible because there is technology thattransfers the needed information.

    Logistics is performing any of the above functions, or

    combinations of the above. It is the functions thatoccur within a single company. Logistics functionsused to be considered unavoidable costs to acompany, but today they are recognized as crucialto a company's competitiveness and profitability.

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    Warehouse/distribution entities

    Importer or independent of the Importer:

    Possible need to interface with Customs and

    other government agencies.Responsible for coordination with rail/truck,direct interface with Importer and/or storelevel personnel, proper storage, adequate

    inventory and record keeping for all goodsreceived and dispatched/distributed,equipment control and return on a timelybasis of rail/truck/ocean carrier equipment,etc.

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    RailNations largest carrier, cost-effective

    for shipping bulk products

    RailNations largest carrier, cost-effective

    for shipping bulk productsTruck

    Flexible in routing & time schedules, efficientfor short-hauls of high value goods

    TruckFlexible in routing & time schedules, efficient

    for short-hauls of high value goodsWater

    Low cost for shipping bulky, low-value,non perishable goods, slowest form

    WaterLow cost for shipping bulky, low-value,

    non perishable goods, slowest form

    PipelineShip petroleum, naturalgas, and chemicalsfrom sources to markets

    PipelineShip petroleum, naturalgas, and chemicalsfrom sources to markets

    AirHigh cost, idealwhen speed is needed or

    distance markets have to be reached

    AirHigh cost, idealwhen speed is needed or

    distance markets have to be reached

    Transportation Modes

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