INTERNATIONAL ENTERPRISE SINGAPORE

The Singapore Advantage

Contents02 Singapore: Catalysing Growth04 Asia – Latin America: Fluid Business Synergy08 Small City, Big Opportunities24 Bridging the Gap

2

Southeast Asia’s smallest country, is a vibrant, dynamic city-state with one of the highest standards of living in the world. Diminutive in size but brimming with economic potential, Singapore is the world’s easiest place to do business1 and Asia’s most competitive country2.

1 “Doing Business”, The World Bank Group, 20132 “Global Competitiveness Report”, World Economic Forum, 2012 – 20133 “Quality of Living Ranking”, Mercer, 2012

Singapore: Catalysing Growth

Leveraging its strategic location between the East and West, Singapore offers companies worldwide a platform to grow their global business. Over 7,000 multinational corporations have set up here, with more than half of them using Singapore as their regional headquarters. Companies looking to grow their business in Asia will find Singapore the ideal location.

At the heart of AsiaLocated at the crossroads of the East-West trading routes, Singapore provides access to fast-growing markets such as China, India and Southeast Asia, all within a seven-hour flight radius.

Singapore is one of the world’s top transportation hubs for sea and air cargo, offering unparalleled connectivity and infrastructure for both passengers and cargo. Its container ports are the busiest in the world and Changi International Airport is linked to 256 cities in 62 countries, with more than 6,600 weekly flights.

Your ideal business partner Due to a limited domestic market, Singapore companies set their sights beyond the city’s shores. Their extensive experience of doing business in the region and beyond makes them excellent business partners with a strong track record of delivering integrated solutions and high quality products.

English is the official language of administration and commerce, creating an environment conducive to business. The city-state’s reputation for transparency, pro-business policies, trusted legal and corporate governance systems will put you at ease when you partner a Singapore company.

Latin American corporations of all shapes and sizes have set up in Singapore. They include food corporation Brasil Foods, petrochemicals company Braskem, Chilean wine producer Concha y Toro, aircraft manufacturer Embraer, oil & gas giant Petrobras, Argentinean engineering firm Tenaris, and mining firm Vale. P.M.I., the trading arm of Mexican national company PEMEX, opened its first Asian representative office in Singapore in 2010. In 2011, Banco do Brasil, Latin America’s largest bank by assets, opened a brokerage in Singapore.

A great place to live inBusiness aside, you can play as hard as you work in Singapore. The country is safe and orderly, and it is recognised as one of the cleanest and greenest cities in the world. It has an efficient and affordable public transport system, and world-class healthcare services. Two new integrated resorts – Marina Bay Sands and Resorts World Sentosa – add to its vibrant nightlife and hospitality scene.

Testament to its high quality of living, Singapore was ranked as Asia’s best place to work, live and play in3.

3

Singapore Snapshot 20124

Total population 5.31 million

Resident population 3.82 million (Singapore citizens and permanent residents)

Total land area 715.8 sq km

Gross domestic product (GDP) US$276.5 billion US$52,051 (per capita)

Total trade US$788.1 billion

Top five trading partners Malaysia, EU, China, Indonesia, US

4 International Enterprise Singapore and Singapore Department of Statistics, 2013

Image courtesy of Singapore Tourism Board

4

By 2020, Asia is expected to account for 60%5 of global trade flows, shifting the focus away from Europe and North America. Strategically located at the heart of Asia, Singapore is right in the middle of key trade flows from Asia, Europe, Latin America and the US, further cementing its position as a global trading hub.Trade between Asia and Latin America has been growing sizably, at a CAGR of 21.5% from 2002 to 2011, reaching US$358 billion in 20116. The strengthening of economic ties underscores the enormous potential for deeper engagement between Singapore and Latin America.

Free Trade Agreements Singapore has Free Trade Agreements (FTAs) with four Latin American countries. These include Chile (through the Trans-Pacific Strategic Economic Partnership), Costa Rica, Panama and Peru. Investment Guarantee AgreementsSingapore has an Investment Guarantee Agreement (IGA) with Mexico; the IGA with Colombia was signed in July 2013 and is pending ratification.

Tax treatiesSingapore shares a comprehensive Avoidance of Double Taxation Agreement (DTA) with Mexico, and a limited treaty with Chile; Singapore also signed DTAs with Barbados and Ecuador in 2013, which are pending ratification.

Memoranda of UnderstandingSingapore inked a MERCOSUR-Singapore Memorandum of Understanding (MOU) in 2007 to explore trade and investment opportunities with Argentina, Brazil, Paraguay and Uruguay. To further economic ties, MOUs were signed with the Inter-American Development Bank (IDB) and the Development Bank of Latin America (CAF) in 2009 and 2011 respectively. Deeper collaboration withboth multilateral banks paves the way for Singapore-based companies to share their development expertise in areas such as infrastructure, urban planning, logistics, transportation and education.

Air Services Agreements Singapore has ten Air Services Agreements (ASAs) in Latin America: with Argentina, Barbados, Brazil, Chile, Colombia, Ecuador, Jamaica, Mexico, Panama and Peru.

The latest ASA, signed with Colombia in May 2012, allows the airlines of both countries to operate any number of direct passenger services. In addition, both countries’ airlines can also operate, under certain restrictions, up to seven weekly passenger services and seven weekly cargo services between and beyond both countries.

In March 2011, Singapore Airlines (SIA) launched thrice-weekly flights to São Paulo, Brazil. These flights marked the national carrier’s first connections to Latin America, and it is particularly noteworthy that SIA is the first carrier in Southeast Asia to establish direct flights to the continent.

Latin Asia Business ForumHosted in Singapore since 2004, Latin Asia Business Forum has been the premier platform for fostering investment, trade and thought leadership between Asia and Latin America. The Forum has brought together close to 3,000 business and government leaders from 50 countries to develop opportunities and partnerships between these two dynamic regions. Tapping into Singapore’s connections Latin American companies based in Singapore can also leverage Singapore’s extensive network of 71 DTAs, 40 IGAs and 20 FTAs. As part of the ASEAN Free Trade Area, Singapore is also party to the ASEAN-Australia-New Zealand Free Trade Area, the ASEAN-China Free Trade Area, ASEAN-India Free Trade Area, the ASEAN-Korea Free Trade Area and the ASEAN-Japan Comprehensive Economic Partnership.

Asia – Latin America: Fluid Business Synergy

5 ”Serving the new Corporate Treasurer”, Oliver Wyman, 20116 World Trade Organisation, 2013

5

6

7, 8 Singapore Department of Statistics, 2013

Asia – Latin America: Fluid Business Synergy

Fixed & Mobile Pte LtdGardyon Pte LtdGoodpack LtdGovernment of Singapore Investment Corporation Pte LtdGrupo Kaybee Pte LtdHaw Par Healthcare LtdHyflux LtdIDA International Pte LtdJurong Consultants Pte LtdJurong Shipyard Pte LtdKeppel Energy Pte LtdKeppel Integrated Engineering LtdKeppel Offshore and Marine LtdLee Yin Knitting Factory Pte LtdLouis Yen Singapore Pte LtdMac-Nels Line (S) Pte LtdMaglink International Pte LtdNanoMaterials Technology Pte LtdNeoedge Pte LtdOlam International LtdPacific International Lines Pte Ltd (PIL)Pacific Radiance LtdPOSH Semco Pte LtdS-Net Freight (Holdings) Pte LtdSakura Tech (S) Pte LtdSembcorp Environmental Management Pte LtdSingapore Airlines LtdSingapore Technologies Electronics LtdSingapore Technologies Engineering LtdSingapore Technologies Telemedia Pte LtdSurecatch World Pte LtdSMRT Corporation LtdStamford Tyres Corporation LtdSunshine BLP Co. LtdTemasek Holdings Pte LtdTES-AMM LtdTex Line Associates Pte LtdTionale Enterprises Pte LtdWayco International Pte LtdWilmar International LtdXmi Pte Ltd

AntiguaSembcorp Environmental Management Pte Ltd

ArgentinaAPL Logistics LtdBoustead Singapore LtdCWT LtdGardyon Pte LtdGrupo Kaybee Pte LtdKeppel Integrated Engineering LtdKoda LtdMac-Nels Line (S) Pte LtdMaglink International Pte LtdNeoedge Pte LtdOlam International LtdPacific International Lines Pte Ltd (PIL)PSA International Pte LtdS-Net Freight (Holdings) Pte LtdSingapore Technologies Telemedia Pte LtdTionale Enterprises Pte Ltd

BahamasEcquaria Technologies Pte LtdHaw Par Healthcare LtdIDA International Pte LtdEzion Holdings Ltd (Teras Harta Maritime Ltd)

BarbadosTee Yih Jia Food Manufacturing Pte Ltd

BoliviaBoustead Singapore LtdLionGold Corp (Singapore) Pte LtdTionale Enterprises Pte Ltd

BrazilAPL Co. Pte LtdAPL Logistics LtdBanyan Tree Hotels & Resorts Pte LtdBL Packaging Pte LtdBluetree Electronics Pte LtdBoustead Singapore LtdChangi Airports International Pte LtdChing Yi Technology Pte LtdConsolidated Pipe Carriers Pte LtdCreative Technology LtdCWT LtdDyna-Mac Engineering Services Pte LtdEnviro-Hub Holdings LtdESCO Micro Pte LtdEwins Pte LtdExcel Marco Singapore Pte LtdEzion Holdings LtdEzra Holdings Ltd

Singapore’s Presence in Latin America

Distance notwithstanding, Singapore has strong economic ties with Latin America. In 2012, Singapore-Latin America trade was valued at US$29.3 billion. Singapore’s export of services to Latin America grew by a CAGR of 20.7% from 2002 to 2011, reaching US$3.5 billion in 20117.

Singapore’s stock of direct investment into Latin America grew by a CAGR of 7.5% from 2002 to 2011, reaching US$45.2 billion in 20118. We estimate that approximately 107 Singapore companies are operating in Latin America, with more than 400 points of presence throughout the region. As of 2011, Singapore was also the fourth largest Asian investor in Brazil and the third largest Asian investor in Mexico.

7

Goodpack LtdGovernment of Singapore Investment Corporation Pte LtdGrupo Kaybee Pte LtdHaw Par Healthcare LtdHi-P International Pte LtdKeppel Integrated Engineering LtdKoda LtdOlam International LtdPacific Carriers LtdPacific International Lines Pte Ltd (PIL)Pteris Global LtdRim Polymers Industries Pte LtdS-Net Freight (Holdings) Pte LtdSembcorp Environmental Management Pte LtdSingapore Technologies Electronics LtdSingapore Technologies Kinetics LtdSingapore Technologies Telemedia Pte LtdStamford Tyres Corporation LtdStar Furniture Pte LtdSunningdale Tech LtdSwiber Holdings LtdTai Hua Food Industries Pte LtdTemasek Holdings Pte LtdTES-AMM LtdTri Marine International Pte LtdXmi Pte Ltd

Netherlands AntillesBoustead Singapore LtdPteris Global Ltd

NicaraguaAPL Co. Pte LtdAPL Logistics LtdKeppel Energy Pte Ltd

PanamaAPL Co. Pte LtdAPL Logistics LtdCreative Technology LtdCrimsonLogic Pte LtdGrupo Kaybee Pte LtdJurong Consultants Pte LtdLeung Kai Fook Medical Co Pte LtdOlam International LtdPSA International Pte LtdPteris Global LtdSembcorp Utilities Pte LtdSingapore Technologies Telemedia Pte LtdStamford Land Corporation LtdSurecatch World Pte LtdStar Furniture Pte LtdTri Marine International Pte Ltd

ParaguayTionale Enterprises Pte LtdXmi Pte Ltd

PeruAPL Co. Pte LtdAPL Logistics LtdBoustead Singapore LtdCreative Technology Ltd

ChileAPL Co. Pte LtdAPL Logistics LtdAtea Environmental Technology Pte LtdBluetree Electronics Pte LtdBoustead Singapore LtdCreative Technology LtdCrimsonLogic Pte LtdCWT LtdKoda LtdMaglink International Pte LtdMarshall Cavendish International (Singapore) Pte LtdPacific International Lines Pte Ltd (PIL)S-Net Freight (Holdings) Pte LtdSembcorp Utilities Pte LtdSingapore Technologies Telemedia Pte LtdStar Furniture Pte LtdTee Yih Jia Food Manufacturing Pte LtdTionale Enterprises Pte LtdXmi Pte Ltd

ColombiaAPL Co. Pte LtdAPL Logistics LtdCreative Technology LtdCrimsonLogic Pte LtdESCO Micro Pte LtdFixed & Mobile Pte LtdHyflux LtdMarshall Cavendish International (Singapore) Pte LtdOlam International LtdPacific International Lines Pte Ltd (PIL)Singapore Technologies Telemedia Pte LtdStamford Tyres Corporation LtdTionale Enterprises Pte LtdTri Marine International Pte LtdXmi Pte Ltd

Costa RicaAPL Co. Pte LtdAPL Logistics LtdCreative Technology LtdCWT LtdHyflux LtdIDA International Pte LtdKoda LtdOlam International LtdSunright Ltd

CubaIvoryChem Pte LtdPSA International Pte Ltd

CuracaoPteris Global LtdJurong Engineering Ltd

Dominican RepublicAPL Co. Pte LtdAPL Logistics LtdBoustead Singapore LtdStamford Tyres Corporation Ltd

EcuadorAPL Co. Pte LtdBluetree Electronics Pte LtdCreative Technology LtdJurong Consultants Pte Ltd Keppel Energy Pte LtdOlam International Pte LtdPacific International Lines Pte Ltd (PIL)Pteris Global LtdSingapore Technologies Electronics LtdSingapore Technologies Telemedia Pte LtdStar Furniture Pte LtdTionale Enterprises Pte LtdTri Marine International Pte LtdWebsAtMedia Pte LtdXmi Pte Ltd

El SalvadorAPL Co. Pte LtdAPL Logistics LtdCreative Technology LtdOcean Sky International LtdStamford Tyres Corporation Ltd

GuatemalaAPL Co. Pte LtdAPL Logistics LtdCreative Technology LtdCWT LtdGhim Li Global Pte LtdKoda LtdOlam International Pte LtdStar Furniture Pte Ltd

HaitiHyflux Ltd

HondurasAPL Co. Pte LtdAPL Logistics LtdOlam International Ltd

JamaicaBioMax Technologies LtdCreative Technology LtdHaw Par Healthcare LtdStamford Tyres Corporation Ltd

MexicoAPL Co. Pte LtdAPL Logistics LtdAsian Steel Company LtdBanyan Tree Hotels & Resorts Pte LtdBluetree Electronics Pte LtdBoustead Singapore LtdCapella Hotel Group Asia Pte LtdCreative Technology LtdCrimsonLogic Pte LtdCSE Global LtdCWT LtdEcquaria Technologies Pte LtdEzra Holdings LtdFagerdala Singapore Pte LtdFiNETIK Partners Pte LtdFixed & Mobile Private LtdGardyon Pte Ltd

CWT LtdGrupo Kaybee Pte LtdInfotech Global Pte LtdKoda LtdMagenta Global Pte LtdOlam International LtdPacific International Lines Pte Ltd (PIL)Singapore Technologies Telemedia Pte LtdStamford Tyres Corporation LtdTionale Enterprises Pte LtdXmi Pte Ltd

Puerto RicoAPL Co. Pte LtdKoda LtdStar Furniture Pte Ltd

St. LuciaNovaHEALTH Pte Ltd

SurinameHaw Par Healthcare LtdTionale Enterprises Pte Ltd

Trinidad and TobagoCrimsonLogic Pte LtdEcquaria Technologies Pte LtdHaw Par Healthcare LtdIDA International Pte LtdIvoryChem Pte LtdMagenta Global Pte LtdNeoedge Pte LtdNovaHEALTH Pte LtdStar Furniture Pte Ltd

Turks & CaicosCOMO Hotels and Resorts

UruguayAPL Logistics LtdCreative Technology LtdCWT LtdIvoryChem Pte LtdOlam International LtdPacific International Lines Pte Ltd (PIL)Stamford Tyres Corporation LtdWilmar International LtdXmi Pte Ltd

VenezuelaAPL Logistics LtdBoustead Singapore LtdGardyon Pte LtdKeppel Offshore and Marine LtdKim Heng GroupKoda LtdSingapore Technologies Telemedia Pte LtdSMOE Pte LtdTionale Enterprises Pte LtdXmi Pte Ltd

List is not exhaustive and includes past project presence. Accurate as of August 2013. IE Singapore’s Presence

8

Small City, Big OpportunitiesSingapore companies are known for their dedication to quality. A high standard of delivery and a relentless pursuit of innovation make them ideal global business partners.

9

10

Water, wastewater and waste managementWith limited water catchment areas, Singapore has developed innovative means of ensuring a diversified, reliable and cost-effective water supply.

In close partnership with the Singapore Government, homegrown water companies play a key role in supporting Singapore’s “Four National Taps” strategy, comprising recycled water (or NEWater), desalinated water, local catchments and imported water. The cutting-edge technology of Singapore water companies is behind many innovative solutions. These solutions have won global accolades, including the “Water Reuse Project of the Year” title at the Global Water Awards 2010 in Paris.

In Latin America, companies like Keppel Seghers have a permanent regional base in Argentina as well as offices in Brazil and Mexico. On top of the distribution agreements with its partners in Brazil, Hyflux has also secured membrane sales to Brazil and Colombia. Through its 2010 acquisition of Cascal, Sembcorp Utilities established a subsidiary in Santiago, and is serving long-term industrial & municipal water and wastewater treatment concessions in Chile. E-waste Company TES-AMM has likewise successfully ventured into Brazil and Mexico with the opening of their inaugural Latin American branches in 2009.

Small City, Big Opportunities

Innovative Urban Solutions

Foresight and innovation have seen Singapore transform from a rural island with limited land into one of the world’s most liveable cities, housing more than five million people. This was achieved in a short span of 30 years, by pursuing long-term economic growth in an environmentally-sustainable manner, through minimising waste and increasing efficiency.

Central to this are innovative companies creating customised and cost-effective urban solutions. These same companies translated their homegrown experience into effective and sustainable solutions for the global marketplace.

The range of services offered covers the entire value chain from the master-planning of comprehensive townships to construction services, and from property management to power, water and waste management services.

Singapore companies have developed self-sufficient township projects, integrating residential and commercial developments with educational and recreational facilities, alongside transportation and telecommunications. The Sino-Singapore Tianjin Eco-city in China is one such project by the governments and companies of Singapore and China to develop a sustainable and self-sufficient city.

To meet the needs of fast-growing markets, Singapore companies have exported their industry-accredited work-live-play solutions abroad. The China-Singapore Suzhou Industrial Park, the International Tech Park Bangalore in India and the Vietnam-Singapore Industrial Park are just a few examples.

In 2008, Singapore Cooperation Enterprise (SCE) signed an MOU with the Brazilian state of Minas Gerais to share Singapore’s public sector expertise in information technology and master-planning. SCE, together with homegrown companies Changi Airports International and Jurong International, provided consultancy services including assessments and contributions to macrostructural planning in the Metropolitan Region of Belo Horizonte and Tancredo Neves International Airport.

11

HospitalityGlobally acknowledged as an attractive environment for tourism development, Singapore was ranked top in Asia and 10th globally in the World Economic Forum’s Travel and Tourism Competitiveness Report 2013. Singapore hospitality players combine their Western-style management with warm Asian hospitality, earning them international recognition from awards like the Condé Nast Gold List and the World Travel Awards.

Operating some 560 hotels, resorts and serviced residences, with over 120,000 rooms worldwide, these companies have vast experience, from the nearby markets of Southeast Asia to the further-flung markets of the Middle East and Latin America.

Bringing its award-winning blend of gracious service and holistic spa therapies to Mexico is Asian hospitality brand Banyan Tree Hotels & Resorts, which operates close to 30 hotels and resorts around the world.

12

Small City, Big Opportunities

Interlinked Transport & Logistics

Singapore’s strategic location has transformed it into one of the world’s busiest ports and airports. Our strong Asia Pacific logistics and supply chain manufacturing network is supported by 20 of the world’s top 25 third-party logistics (3PL) players and some 9,000 logistics and supply chain management companies located here. They facilitate trade on a global scale – with our very own PSA International and the Singapore Changi International Airport paving the way.

PSA International is an active player in Latin America and has container terminal operations in Argentina. In addition, the company has developed a US$120 million 450,000 TEU container terminal in Panama. PSA has also signed an agreement to manage a container terminal under construction at the Cuban port of Mariel which is scheduled to open in 2014 to coincide with the upgrading of the Panama Canal.

Shipping The Singapore Registry of Ships is internationally recognised for its efficient services, high operational and pollution control standards and good safety record. It is the largest in Asia and 4th largest in the world.

Connecting Latin America and Asia is APL, the container shipping business of the Neptune Orient Lines Group. APL offers regular weekly services to and from more than 100 different locations in Latin America, with direct connections to North America and Asia. APL’s Trans-Pacific APX service uses the modern Manzanillo International Terminal in Colón, Panama. Its MAX service offers non-stop service between Asia and the Mexican ports of Manzanillo and Enseñada.

This connectivity is further strengthened in May 2013 when Pacific International Lines, together with three partnering companies, launched a new weekly service, linking Asia and the west coast of South America. The Asia - South America Service (WSA2) calls on Mexico, Honduras, Peru and Ecuador, with a round-trip time of 63 days.

Leading commodities logistics provider, CWT Commodities, has expanded its presence in Latin America through a joint venture with Uruguayan Grupo Ras. Headquartered in Uruguay, CWT RAS Commodities has offices in Argentina, Bolivia, Brazil, Chile, Mexico and Paraguay, along with access to Grupo Ras’ network of facilities and services throughout the continent.

Aviation As Asia’s best airport for 27 years running9, Singapore’sChangi International Airport connects passengers to over 256 destinations worldwide, with 6,600 flights eachweek. Singapore’s expertise in the aviation sector also spans airport master-planning, gateway solutions andmaintenance, repair and overhaul (MRO).

Singapore Technologies (ST) Aerospace is one of the world’s largest third-party independent aviation MRO providers. It operates Panama Aerospace Engineering (PAE), which carries out maintenance and modification services for Airbus and Boeing aircraft. PAE also serves the maintenance needs of Copa Airlines, Panama’s national carrier, and of carriers from North and Latin America.

In Panama, Pteris Global clinched contracts to design and build baggage handling systems for the first phase and expansion of the Tocumen International Airport. It has also completed projects in Curaçao, Ecuador and Mexico.

9 ”Asian Freight & Supply Chain Awards”, Cargonews Asia, 2013

13

Logistics and operational capabilities Singapore’s 3PL companies are known for their strong distribution capabilities, extensive application of technology, high industry operating standards and ability to provide customised solutions.

Goodpack®, a homegrown Singapore company, which provides environmentally-friendly returnable steel packaging solutions to MNCs, has set up offices in Brazil and Mexico to service its growing pool of customers in Latin America.

14

15

Small City, Big Opportunities

Leading Oil and Gas Centre

Singapore is one of the world’s leading oil & gas centres, boasting a robust oil & gas equipment manufacturing and services sector, as well as a vibrant marine and offshore cluster. Singapore companies have earned international acclaim for high quality, reliability and safety standards. There is also growing global demand for their expertise in designing, building and maintaining critical infrastructures to support upstream and downstream oil & gas activities.

Within the industry, Singapore is indisputably one of the front-runners providing services in ship repairs and conversion, shipbuilding and offshore construction. Clients of Singapore companies include Diamond Offshore, ENSCO, Maersk Group, Petrobras, Saipem, SBM and Transocean.

Two of the world’s biggest oil rig builders, Keppel Offshore & Marine and Sembcorp Marine, hail from Singapore. Both contribute significantly to Singapore’s 70% market share of the world’s jack-up rig production. Supporting these yards is a sizeable industry providing classification services, design & engineering, and marine equipment & services.

Downstream, Singapore’s capabilities are exemplified in the Jurong Island development, home to over 95leading international petroleum, petrochemicals, specialty chemicals and manufacturing companies. Homegrown engineering, procurement and construction (EPC) contractors such as Hiap Seng Engineering, PEC and Rotary Engineering, support the activities of industry leaders like BASF, BP, ExxonMobil, Mitsui Chemicals and Shell on Jurong Island. This strong track record has contributed to the international success of companies in Singapore’s process industry, allowing them to clinch EPC and plant maintenance contracts from the likes of Chiyoda, Foster Wheeler, Petronas, Saudi Aramco and Woodside.

In Latin America, Keppel Offshore & Marine operates BrasFELS yard, one of the largest and best equipped offshore yards in the Southern hemisphere. Its new yard, Keppel Singmarine Brasil in Santa Catarina, specialises in the construction of offshore support vessels and adds to its capabilities in the region.

Jurong Shipyard, a subsidiary of Sembcorp Marine, is also a leading player in the offshore industry with strategic operations in Brazil, including the wholly-owned yard Estaleiro Jurong Aracruz in Espirito Santo. Upon completion, the shipyard will provide a spectrum of services such as the construction of drillships and rigs, FPSO integration, topside modules fabrication and traditional services like repairs, modification and upgrade works.

Singapore offshore services providers are not new to Latin America. Pacific Radiance provides vessel chartering services in Brazil; Swiber Holdings, has done projects in the Gulf of Mexico, including offshore construction and the procurement, transportation and installation of pipelines; Jaya Holdings has signed contracts for two platform supply vessels to be delivered in 2014, which are expected to operate primarily in Latin America; Excel Marco, which provides services relating to process automation and safety systems, has a sales representative office in Brazil.

16

Small City, Big Opportunities

Advanced Infocomm Technology

Rated the world’s second “most network-ready” country for four years running10, Singapore has one of the world’s leading national ultra-high speed fibre networks, providing services direct to residences and offices.

Singapore is home to more than 90% of Fortune 1000 technology companies. Singapore infocomm technology (ICT) expertise spans consumer infocomm, e-Government services, enterprise technology, interactive digital media and telecommunications.

TelecommunicationsSingapore is one of the world’s most advanced telecommunications hubs, with well-established infrastructure for international connectivity. It is among the first in the world to implement a nationwide wireless broadband network, with over 6,200 hotspots. Singapore’s mobile penetration stands at 153.3%11, one of the highest in the world, making it the ideal test bed for new mobile innovations.

Singapore company Clearhub’s mobile communication applications are now available to more than 37 million mobile subscribers in Brazil, through a partnership with leading mobile operator TIM Brazil. Another Singapore company TransferTo™ distributes the international airtime of Brazilian mobile operators such as Claro, Oi and TIM Brazil.

e-GovernmentSingapore is a world leader in e-Government (e-Gov)design and adoption. The Singapore Government featuresmore than 1,600 public services online, from income taxe-filing to the online business license service, allowing forapplication, renewal or termination of multiple licensesin one single transaction. These online services can beeasily accessed by citizens and permanent residents witha common password linked to their identity card number.Singapore is also a pioneer in electronic road pricing,national-level electronic payments and e-documentationfor international trade.

This all-encompassing suite of e-Gov services is a vitalpillar supporting the conducive business environmentin Singapore. This has allowed Singapore to rank as the world’s easiest place to do business for eight years running12.

CrimsonLogic began its forays into Latin America in 2004, by successfully implementing the Advanced Data Collection System for the Panama Canal Authority; it has since worked with the Panama Customs Authority to develop an electronic documentation system and integrated customs management system for the Colón Free Zone Administration. In 2012, it launched TTBizLink, a Single Electronic Window, for the government of the Republic of Trinidad and Tobago. In the same year, the company won a tender to create the Integrated Foreign Trade System (SICEX) for the government of Chile; SICEX will consolidate all the foreign trade transaction requirements of five government agencies in one online portal. This will speed up export, import, and goods transit operations, reducing the overall costs of these processes.

IDA International, a subsidiary of Singapore’s Infocomm Development Authority, is assisting the government of Costa Rica to establish a national ICT institution which will oversee the planning and management of all public sector ICT initiatives. It is also studying the feasibility of cargo transportation between ports and cities within Brazil, in order to recommend policies and develop appropriate systems for paperless cabotage, the domestic transport of goods and passengers by a vessel registered in another country.

10 “Global Information Technology Report”, World Economic Forum, 2012 – 201311 “Statistics on Telecom Services”, Info-Communications Development Authority of Singapore, June 2013 12 “Doing Business”, The World Bank Group, 2007 – 2013

17

Consumer infocomm Singapore’s consumer infocomm sector is developed across the entire value chain – from component suppliers and brand owners to distributors, retailers and aftermarket service providers. Local consumer infocomm companies deliver a unique value proposition with strengths in innovation, distribution and sourcing. Globally successful products include Creative Technology’s tablet reference design for Android platforms, Xmi’s mini capsule speakers, Trek 2000’s innovative Flucard Pro with cloud computing technology capabilities and the Kube, one of the world’s smallest MP3 players.

Singapore companies are also experienced channel partners, retailers and third-party service providers. Singapore’s Epicentre Holdings is one of the first Apple Premium Resellers in Asia (since 2002) and carries Singapore’s promising lifestyle brands and first-to-market products across 21 stores in Asia.

Rural connectivity Effective use of ICT can play a transformative role in driving the economic growth of rural communities and developing nations. Yet access to technology, particularly broadband internet services, is still low in the low-income rural neighbourhoods of developing countries. With their years of experience, expertise and impeccable track record, Singapore’s ICT companies can provide complete solutions from internet infrastructure to healthcare, education and micro-finance applications.

Interactive digital media Singapore’s interactive digital media (IDM) sector has witnessed impressive growth in recent years. Singapore companies have been successful in the entertainment industry, for which they produce games, animation, visual effects, and online and mobile media. They also create digital content and technologies to enable other industries, such as education and healthcare.

Today, we see a rapid burgeoning of homegrown gaming, animation and production studios such as Cubix International, Moving Bits and Scrawl Studios. These companies produce original content for global consumption and have entered into strategic partnerships with both local and international players.

18

Small City, Big Opportunities

Quality Electronics and Precision Engineering

Singapore is a global centre for electronics and precision engineering (EPE), with over 4,000 MNC headquarters spanning various industry sectors like aerospace, automotive and medical technology.

Singapore EPE companies’ strict adherence to international standards and quality, as well as firm respect for intellectual property rights, underpins their strong presence in manufacturing sectors such as semiconductors and semiconductor equipment, hard disk drives and hearing aids. EPE supporting companies in Singapore have a strong regional presence, and are well-positioned to support and partner their customers across Asia.

Companies that specialise in fabricating precision engineering parts include Sunningdale Tech and Sakura Tech. Sunningdale has been present in Mexico since 2001 while Sakura opened its plant in Brazil in 2012.

In 2010, Fagerdala Asia, a global packaging group which manufactures polymers and protective packaging materials, set up a facility in Mexico.

19

20

Small City, Big Opportunities

Vibrant Food Culture

Singapore’s cuisine is representative of the nation’s cultural diversity, blending flavours from China, India, Southeast Asia and the West.

The Tasty Singapore industry brand captures the diversity that is the essence of Singapore’s food culture, and the passion its food players have for quality and their flair for creativity.

Singapore’s quality food products are in high demand all over the world, including China, the Middle East and the US. In 2012, Singapore’s domestic food exports reached US$7.7 billion globally. Continuous R&D allowed Singapore food manufacturers to export their culinary heritage, with healthier options and the strictest adherence to international food safety standards like HACCP. Their reliability and dedication to quality have attracted global retailers like Sainsbury’s Supermarkets, Tesco and Whole Foods Market to work with them as contract manufacturers and partners.

Singapore food service companies are also adept at developing proper and appropriate infrastructure to support both regional and global operations, while working with different cultures to suit local tastes. To date, more than 24 food service companies have set up over 570 overseas operations in 20 countries.

Tai Hua Food Industries, a Tasty Singapore brand ambassador, has been selling its special blend of dark and light soya sauce in Mexico since 2008. Tee Yih Jia is also penetrating Barbados, Chile and Ecuador with its ready-to-eat Asian convenience foods.

21

Colourful Fashion Scene

Renowned as a shopping paradise, Singapore offers a vibrant fashion and retail scene made up of both local and international players. Singapore fashion retailers weave influences from East and West into their creations, and their designs are sold in over 50 countries across Africa, Asia, the Middle East, Europe and the US. Located within close proximity to low-cost manufacturing countries and closely connected within the region, Singapore retailers bring great value to their partners.

The Apparel Singapore industry brand represents established Singapore-managed apparel manufacturing companies, with a proven track record of working with international retailers such as Adidas, Gap Inc, H&M and Nike. Through an extensive network of offshore manufacturing facilities, these companies help to mitigate sourcing risks, facilitate global supply chain management and provide value-added services such as product development and green manufacturing.

One of the Apparel Singapore companies, Ocean Sky International, operates a manufacturing hub out of El Salvador to serve North and Latin America. Other textile solutions companies such as Grupo Kaybee have offices in Argentina, Brazil, Mexico and Panama. At the same time, Lee Yin and Tex Line have expanded their customer base to fashion brands and retailers in Brazil.

Held in Singapore, the Asia Fashion Exchange (AFX) promotes trade and consumer interests in fashion and retail, and develops fashion talent in Asia. The key trade pillar under AFX is Blueprint – a fashion tradeshow – positioning Singapore as the fashion trade gateway to Asia. Since its inauguration in 2010, Blueprint has opened doors for Singapore and Asian designers to international buyers, and increased their global media exposure.

Dynamic Furniture Designs

Singapore furniture companies offer a wide collection, supplying to brands such as Actona, Crate & Barrel, Furniture Village, John Lewis and Pottery Barn, as well as international hotel chains Marriott and Starwood. Under the Singapore Mozaic brand, the city’s top furniture companies showcase a diverse portfolio of consumer, business and specially crafted products. Through their offshore facilities across Asia, Singapore furniture players combine prompt delivery and service with competitive prices, and are known for their ability to consistently produce innovative, well-designed and high-quality furniture.

In Latin America, Singapore furniture players have been making inroads with furniture companies such as Ewins and Sunshine BLP supplying to Brazil. Major retailers in Mexico have also purchased from Star Furniture Group, an integrated manufacturer, retailer and exporter of contemporary household lifestyle furniture in Singapore.

On model: Mae Pang, Singapore Designer

Image courtesy of Blueprint Group

22

Small City, Big Opportunities

Quality Education

As Asia’s premier education hub, Singapore offers a diverse and comprehensive mix of education services. Its established public education system, rooted in bilingualism, a broad-based curriculum and quality teaching staff, nurtures students and helps them to develop different skill sets.

In the early childhood segment, Singapore preschools offer bilingual programmes integrating the latest education practices from the West with Eastern values. The ability to customise and localise content to meet the needs of the host country, combined with professionalism and reliability in delivery, make them ideal partners for foreign players keen to bring the Singapore brand of education to their markets.

A unique feature of Singapore’s public education system is its technical and vocational education segment offering a practice-oriented curriculum. This is made possible by the close linkages between schools and industries, which are focused on equipping students with skills for employment. Singapore also has a vibrant private education sector, offering students an extensive array of courses to develop themselves.

Trusted worldwide, Singapore’s well-researched programmes, quality teaching methods, professionalism and credibility through the different levels of education – from preschool to tertiary – have not gone unnoticed. Singapore education providers have been exporting their expertise in the areas of content delivery, curriculum development, teachers’ training, assessment and standards, and industry skills training to fast-growing developing economies such as China, India, the Middle East and Southeast Asia. Singapore education companies have also contributed to flagship projects, such as the Suzhou Industrial Park, providing targeted education services ranging from preschool education to customised training programmes.

Education publisher Marshall Cavendish has partnered the Universidad de Santiago de Chile to translate and adapt the popular Singapore mathematics textbook, “My Pals Are Here” (Pienso sin Limites: Mathemática Método Singapur) for distribution in Chile. 40,000 Grade 1 and 2 students used this textbook in the school year starting March 2011. A pilot Pensar Sin Limites (Grade 1) programme was similarly initiated in Barranquilla, Colombia. Curriculum materials and full professional development were provided for the 2,000 pupils and 80 master teachers involved. The state of Baranquilla will also be running Marshall Cavendish’s Certificate in Mathematics Teaching (Primary) programme for its teachers in 2012.

23

Trade has always been the backbone of Singapore’s economy. In addition to promoting export of goods and services, IE Singapore also attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a thriving trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters.

Renowned worldwide for their dedication to quality and innovation, Singapore-based companies make ideal business partners. With our global network in over 35 locations spanning many developed and emerging markets, we connect businesses with relevant Singapore-based companies for their business expansion by:• helpingtoidentifyandcultivaterelationshipswith

Singapore-based partners that have a pan-Asian or global presence

• keepingcompaniesabreastofthelatestbusinesstrends and opportunities in Asia

Bridging the Gap

In Latin America, we have two offices, in Mexico City (Mexico) and São Paulo (Brazil), as well as four honorary business representatives: in Mexico City (Mexico), Miami (US), Panama City (Panama) and Santiago (Chile).

Visit www.iesingapore.com for more information.

International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. We spearhead the overseas growth of Singapore-based companies and promote international trade.

24

V2/A

ug 2013

This brochure is printed using soy ink on recycled paper.

International Enterprise Singapore230 Victoria Street #10-00Bugis Junction Office TowerSingapore 188024T +65 6337 6628F +65 6337 6898www.iesingapore.com

Mexico City, MexicoInternational Enterprise SingaporePaseo de las Palmas 405 Office 1002Colonia Lomas de ChapultepecC.P. 11000. Mexico, D.F. MexicoT +52 55 9150 2560 mexico@iesingapore.gov.sg

São Paulo, BrazilInternational Enterprise SingaporeAlameda Santos, 700 cj 9101418-100 Cerqueira Cesar São Paulo – SPBrazil T +55 11 3050 2121saopaulo@iesingapore.gov.sg

Our Global NetworkAbu DhabiAccraBangkokBeijingChengduChennaiChongqingDalianDohaDubaiFrankfurtGuangzhouHanoiHo Chi Minh CityIstanbulJakarta JohannesburgKuala LumpurLondonLos AngelesMexico CityMoscowMumbaiNew DelhiNew YorkQingdaoRiyadhSão PauloSeoulShanghaiSurabayaSydneyTaipeiTokyo WuhanXi’anYangon