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!!GRAVITY? FRAMESTORE? !Client: Framestore Agency: Framestore Strategy: Look at how awesome we are. Target Market: Producers Location: Street-level window display !At first glance, this just looks like an ad for the movie, "Gravity." Didn't "Gravity" come out a while ago? It did. This is, in fact, an ad to promote the agency , Framestore. They specialize in graphics and create content for the entertainment and advertising industries. The fact that Buzz Aldrin himself was impressed with "Gravity" shows how talented the people at Framestore are. While the ad makes more sense now, I'm just not sure how many people would've thought to look at the tiny Framestore URL at the bottom to figure out this wasn't just a Gravity poster. !!!!!!!!!!!!!!!

!!FASHION X ADVERTISING !Client: MR PORTER Agency: Wednesday Strategy: MrPorter.com is the premier style destination for men. Target Market: Time-Starved Businessmen Location: Canary Wharf Station display !This ad was part of the four-week Canary Wharf Station takeover campaign for MR PORTER. This campaign is completely based around geo-targeting. MR PORTER is planning to continue marketing in the area after the station takeover.

For more information about the campaign visit: http://bit.ly/1p5l9FN

This ad, in particular, is very special. It displays a valid and strong quote about men's style from non-other than the legendary Sir Hardy Amies. He was the official dressmaker for Queen Elizabeth II. Using this quote, MR PORTER is telling men that they can achieve this legendary mantra by shopping from this site.

This ad can afford to be a little more copy heavy because it is positioned where businessmen can read it while they wait for their train home. The big, crisp black font against the off-white background makes it easy and almost inviting to read.

The most exciting part of this ad, and really the campaign, is how perfect Canary Wharf is for MR PORTER to market in. This area is full of young graduates who are trying to climb to the top or old businessmen trying to stay at the top. They're obviously a little more than "busy." Every good businessman knows that appearances are important. MR PORTER offers them a very nice curated collection from which to shop. So, no matter what they get, it's stylish. MR PORTER also offers free same-day delivery in the area, allowing them to get on with their day and maybe try on their new shirt during lunch.

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!!MIND THE WI-FI !Client: Transport for London Agency: TFL Corporate Design Strategy: Improved Convenience Target Market: Upper-Middle Class UK Citizens Location: Tube station poster !The Underground is the fastest, most convenient, and economical way to travel around London. However, there are some unpleasantries. It can get crowded during peak hours, becoming very hot and forcing people to stand body-to-body. Another down side is seclusion. Cell service is non-existent in the tube, and people are forced to read newspapers in order to find some privacy and to entertain themselves during the commute.

Some upper-middle class commuters might be thinking about switching to some other, more comfortable, form of transportation. However, now that wi-fi will be coming to the tube, they can use their phones to catch up on social media or browse their favorite sites - making their commute more enjoyable.

It's amazing how flexible the Underground's branding is. Visually, people know straight away that is not only the symbol for wi-fi, but also the tube. Then, the copy is short and simple, clearly communicating the next upgrade. It even features a nice play on words many Brits would find witty. "Missed connections" not only refers to missed texts or calls, but also to connecting trains. What a knee slapper!

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CHIPS OR CRISPS? !Client: Popchips Agency: Conversation Agency Strategy: Popchips is healthy alternative to chips. Target Market: The health conscious consumer. Location: Convenient store window !The first thing that struck me was that this ad used the word "chips," instead of "crisps," in the United Kingdom. I mean, they have to since their product name is called Popchips, but it just seems off for the geographic location. French fries are called chips here, so I'm guessing the average Brit is going to shake their head a bit as they walk past.

Also, I find it horribly awkward that they're using periods with all lower case letters. It just looks "wrong" and bugs me. I can see that it does go with the the font they use on the pictured bag. However, they don't use periods on the bag.

Other than that, I think the message is actually OK. Basically, they're saying that you can have a great tasting snack without feeling guilty about it. I think that some will greatly appreciate that. Too many people over-worry about dieting, fat, and what-have-you. Telling them to spare us the guilt trip (you know when someone goes on and on about how much they have to walk to offset a bag of chips) is pretty great. Those people annoy me.

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!!NO SLEEP !Client: Travelodge Agency: CHI Strategy: Travelodge enables couples to go places. Target Market: Adventurous Couples Location: Tube station !Travelodge is a British budget hotel chain. They are trying to tell people to get up and go! One of the more expensive components of any trip is lodging, so they're targeting adventurous couples that are traveling on a budget.

I don't really like the headline. I guess it's saying that you should go out and live - not sleep. With its accompanying visual, it is also suggestive of sex. Then, when you get down to the short body copy, it points out that they have king-sized beds in the rooms. I feel like there is a clearer, simpler headline solution.

The headline and visual don't communicate a clear message. It's only until you get down to the copy, tagline, and logo at the bottom that you know what service this is promoting. How many people actually get that far? Overall, I don't think this ad is very effective.

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!!COCONUTS !Client: Vita Coco Agency: Thinkhouse Strategy: Travelodge enables couples to go places. Target Market: Trendy Millennials Location: Outdoor billboard !The headline, on the surface, is just trying to grab some attention. However, when you look into it a little further, it actually makes sense. Coconut water is a relatively young beverage category that is seeing a lot of growth right now. So not only does this headline communicate that the product is healthy, but it also tells consumers to branch out and try something new!

The product is pictured so that consumers looking to try it for the first time can easily find it on a grocery or convenient store shelf. The tagline, "Nature is Nuts," is also very functional. They're telling consumers that they will be surprised once they try this healthy drink because it also tastes great! Nature is nuts!

While I don't think this ad is super creative, that's not really the point. It sells the product. I think its doing a pretty good job of communicating the benefit in a fun, wacky way.

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!!PRETTY COLORS! !Client: Apple Agency: TBWA Strategy: International awareness. Target Market: Everyone Location: Small newspaper stand in Paris !I put "everyone" as the target market because, at this point, everyone can own a smartphone. Also, I don't think this ad's purpose is to sell product. I think it's to remind future and existing users that Apple is there.

This ad is an international campaign in itself. I have personally seen it in both Paris and London. The only difference between the two is that the one in Paris said "free" and had the disclaimer at the bottom - which was probably about how it's not actually free.

Everyone knows about the iPhone. So all Apple did was show their iPhone 5C in different colors and they could export it across the globe without a hitch. It was as easy as that.

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!!MUCH CLICKER??? !Client: Samsung Agency: Cheil Worldwide Strategy: We have better features. Target Market: Nerdy Dads Location: Tube station !Ok. "Much Clicker" is just a really dumb dad-joke. You tap or "click" the screen to select the area you want to focus on. So, instead of "Much Quicker" they used "Much Clicker" to talk about it's super-fast autofocus.

The visual is supposed to show an action-shot that the Galaxy S5 user snapped with the camera, but no normal person gets the chance to take a picture of someone running on a wall, so it looks like it's a movie on the screen instead. Maybe they should have used a picture of kids playing soccer, or football as it's called here. The World Cup is going on right now, and parents would actually take a picture of their kids playing soccer.

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!!GAME, SET, MATCH. !Client: Match.com Agency: Mother Strategy: Look for someone special in places you never thought of before. Target Market: Lonely Singles in the City Location: Tube Carriage !Sometimes it can be difficult to meet people in a romantic capacity in the city. Generally, everyone keeps to themselves on the streets and the tube. Match.com is trying to tell people that their site is like a tube carriage full of people trying to find someone. If you've ever been on the tube, then you know it can get pretty crowded.

I think this ad really works. It is a bit longer, but because of its location people have the time to read it. Sometimes the tube isn't necessarily a fun place to be, so people might be feeling a little down. Match.com is offering them a way to have some fun!

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!!LITTER BUGS !Client: Transport for London Agency: TFL Corporate Design Strategy: Use some common sense. Target Market: Tube Passengers Location: Tube station !At the entry ways to the Underground, the evening newspapers are given away for free. Many people read these newspapers, but as they disembark from the train they leave the paper behind, cluttering the carriage.

The TFL is just asking for people to pick up after themselves and throw their paper away. After all, they got it for free and enjoyed it. The least they could do is throw it in the bin.

I'm not sure how effective this ad is. I still see lots of papers left on the tube. This ad really doesn't stand out, but if someone happens to read the white banner they will get the root of the message. The visual isn't that great either. I can't tell if the guy is throwing it or picking it up. I think that a stronger visual, maybe with just a bunch of old papers, would be more effective.

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!!WE ARE WATCHING !Client: Travelodge Agency: CHI Strategy: Travelodge enables couples to go places. Target Market: Adventurous Couples Location: Tube station !So here's another ad that is part of the current campaign for Travelodge. This one features an older couple, so we know they aren't just trying to target young couples. I think this ad is better than the previous one. It shows the older couple riding bumper cars, not something a typical 60-year-old would do. The headline says that you can get away from everyone for a weekend and do exactly what you want to do! There's no one to judge you or worry about your safety.

Overall, this ad communicates the message much more clearly than their first attempt.

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!!MAN'S BEST FRIEND !Client: O2 Agency: VCCP Strategy: O2 allows you to be more adventurous and free. Target Market: College Graduates Location: Slough Tube Station !My first response was, "What the heck is this?!" After a quick Google search, I thought this campaign was really fun! Dogs are forever curious and explorers. O2 is challenging people to BE MORE DOG! You can explore technology better with O2.

I think this campaign is targeting new graduates that might be looking to get their own phone plan because, well, the free ride is over. On the site, there's a really fun, interactive quiz to gauge just how dog you are. Then you can compare your results against the rest of the UK. This is perfect for reaching our generation. People do quizzes on Buzzfeed all the time. This is just another branded quiz.

I didn't get this ad at first because I didn't see the rest of the campaign. This banner is just meant to reinforce it. If this is the first thing a person sees from the campaign, then, yes, they'll be confused. However, I think most UK residents are more familiar with the brand and the campaign.

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!!LEARN TO SHARE !Client: Coke-a-Cola Agency: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Strategy: Coke is so good that you need to share it. Share happiness. Target Market: Millennials Location: Coke-a-Cola Bottle !The beverage market is highly competitive. There are many different kinds of drinks to choose from and many more brands for each one of those. This campaign really got people talking about Coke again.

Since the rise of social media, we share everything. It's gotten to the point where we over-share, and a lot of our social interaction takes place on the internet. Now, Coke wants us to share a Coke! They're challenging people to get out from behind the keyboard and go interact - with a Coke, of course. This does increase the consumption of Coke - you buy one for yourself and one to share.

When we first arrived, my colleagues and I were all talking about this new Coke bottle. I personally tried to find bottles featuring the name of someone I know. John happens to be a very good friend of mine! This is a very fun campaign.

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!!A SIP OF FRESHNESS !Client: Tropicana Agency: BBD, Paris Strategy: Tropicana is the freshest drink available. Target Market: Weary French People Location: Bus Stop !I saw this ad at a bus stop in Paris. I used Google Translate to translate the headline to English, and it reads, "A Sip of Freshness." Underneath it says, "100% Pure Juice," but that one is really easy to guess correctly.

Even without being able to read the headline, I knew this ad was for a lemon flavored drink by the picture. Also, everyone is already familiar with the brand, Tropicana. The freshness of the ingredients is also communicated by the bottle being wrapped with lemon. It can be very hot in France, and you often have to wait in long lines for the tourist attractions. I'm sure there were many people in the area looking to refresh.

This ad is fitting for the location and communicates very well with its visuals. Even someone who doesn't speak french, like many of the tourists there, can grasp the message clearly.

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!!MOJITO IN PARIS !Client: Havana Club Agency: M&C Saatchi Paris Strategy: Havana Club is the only rum for a mojito. Target Market: South American/Spanish Tourists Location: Outdoor, Paris !I was caught off-guard when I saw an ad for rum to be used in a mojito in Paris. When I think of Paris, I think of wine, champagne, and Grey Goose. Not mojitos - not even rum. I'm still not sure why they would advertise in Paris. The only reason I can think of is that they are trying to tell tourists that they can get a taste of home by asking for a Havana Club mojito.

Overall, the ad is kind of plain. It's not super creative, but I think it does communicate authenticity. It has a backdrop that looks uniquely South American: fading paint, cracking pillar, and the wood frame. Then, you're told that it's "Purely Cuban". You also see a gold bottle next to a mojito that looks absolutely refreshing. Maybe I'm weird, but for what it is, it works for me.

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!!DAVE !Client: Alan Davies: As Yet Untitled Agency: Unknown Strategy: Look! Alan Davies has a new show! Target Market: British Residents Location: Tube Station !Ok, so this ad is for a TV show. What is that TV show about? I have no idea. Apparently, they don't know either. Great. What I can gather from the web is that this Alan Davies guy is pretty popular here in the UK. I'm guessing he's popular enough to sell an entire show.

The overall construction of the ad looks good. It has lots of white space with punchy copy. It looks like a lot of copy, but it's actually only three sentences, and it reads fast. I'm hoping that this copy plays to British humor, but I really don't know.

If you're wondering why it says "Dave" down there, well that's the channel it is airing on. "Dave" is the name of a television channel here. This just keeps getting weirder.

For me, I wouldn't be enticed to watch this show. A Brit however, depending on how much they admire Alan Davies' work, might take the time to check it out Monday night.

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!!HYDRATE !Client: Transport for London Agency: TFL Corporate Design Strategy: A cautionary tale. Target Market: Tube Passengers Location: Tube Station !The tube can become quite crowded and hot. Not to mention, sometimes the tube will stop mid-trek because of delays or other problems. Apparently, some people have become ill or have passed out on the tube due to dehydration. Why else would they make a PSA about it? They use a cautionary tale to communicate to passengers about the importance of staying hydrated.

People probably aren't going to take the time to stop and read this ad due to its positioning in the tube. However, as people walk by, they might read the white banner, "Remember to Stay Hydrated." That, paired with a glimpse of the visual, should be enough to communicate the message. However, I haven't noticed too many people on the tube holding water bottles.

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!!OWN YOUR HABITAT !Client: Habitat Agency: Portas Strategy: Customization Target Market: Young Professionals Location: Tube Station Display !Habitat is definitely taking a very visual approach to selling its furniture. Habitat is a more trendy and expensive version of Ikea. This brand is for young professionals who are doing very well for themselves.

I think they're trying to communicate that every day is a party when your apartment is furnished with wild colors and interesting pieces. Or maybe it's just that you don't have to buy balloons when you throw a party. Anyway, Habitat clearly wants you to take pride in your habitat and customize it to your own personality.

If I'm a young professional doing really well though, I'm buying something that looks nicer than this. I'm not trying to relive my pre-school days.

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!!DARTH VADER? !Client: Jack Daniels - Tennessee Honey Agency: Unknown Strategy: Unique taste Target Market: Men, 21-55 Location: Tube Station !When I saw this ad, the first thing that came to my mind was Darth Vader. It was only after the third time I saw this ad that I read it and realized it was a bee-keeper. I do find the headline pretty witty. The body copy is also very well written. Because people face the ad while they wait for the tube, I think men will eventually read it after seeing it a couple times.

While I think their main selling point is the unique taste of Jack and honey (see the tagline), this ad also speaks to the quality of that taste in the body copy. Instead of just saying "Made with real honey," they came up with a story about how their bee-keepers don't have the luxury of casual Fridays.

I think this ad will be effective, but if the main visual was more interesting it would capture people's attention faster.

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!!BUBBLES OF JOY !Client: BADOIT Agency: BETC Strategy: Luxurious Target Market: Socialites Location: Outdoor, Paris !Badoit is a brand of sparkling water for the well-to-do. This billboard shows a girl spraying the water, like it's champagne, at a tower of glasses. Obviously, this is a pretty frivolous scene that only rich people could partake in. I picture this happening at a wedding, which makes sense with the given headline, "Bulles de Joie depuis 1778," which translates to, "Bubbles of Joy since 1778."

So this sparkling water's purpose is to be used at high-class events that are attended by fancy socialites. In this circle, you would probably be made fun of if you offered your guests any other brand of water.

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