Internal Communication and Positioning of the

Communication DepartmentGCC-Stat Model

Workshop on Statistical Data Dissemination and Communication

UNITED NATIONS ECONOMIC COMMISSION FOR EUROPE CONFERENCE OF EUROPEAN STATISTICIANS

12-14 June 2019, Gdańsk, Poland

1

2

Content

1. Introduction: About GCC-Stat2. Modernizing an integrated communication strategy3. Introduce new developments into communication tools4. Repositioning the communication department in the

organization5. Toward responsive communication department

3

Our VisionA Reliable source and a dynamic driver of the GCC Statistical System.

Our MissionLeverage the Power of statistical information to support decision making, research and dialogue within GCC nations.

About GCC-Stat: Vision and Mission

6/10/2019 4

GCC-StatStrategic

Objectives

Build and strengthen the statistical and institutional

capacity of the countries of the

Gulf Cooperation Council

Ensure long term

organizational sustainability of

GCC-Stat

Build the culture of statistics and

raise the awareness

about statistics Unifying the National Statistics Strategies in GCC

countries with the joint statistics programs in

accordance with best international

practices

Establishing joint work programs

between the National Statistics Centers and GCC-

Stat

Projecting the GCC region as a

unified economic and social

agglomeration

Ensure that the GCC region has an effective presence

in international statistical

development

Promote and improve the quality and quantity of

statistical products on a sustainable

basis

Developing, expanding and

marketing statistical

dissemination

About GCC-Stat: Strategic Goals

Partners & Stockholders

General Sectaries

NOC’s

GCC Entitles &

Central Banks

GCC Organizations

Academia

Int. Organization

6/10/2019 5

GCCStat

Our FunctionResponding to GCC Statistical System Needs and Requirements

6/10/2019 6

Why we need communication strategy?

Modernizing an integrated communication strategy

6/10/2019 7

Internal communication; Makes or Brakes the Orgs!

GoalsCore Messages

Tools

Audience

Core Communication Strategy Components

6/10/2019 8

AUDIENCENeeds determine your communication approach

Learning from our staff and Users Experiences

6/10/2019 9

• Carefully; Analysis of communication process!People are both the cause for miscommunication and also the solution!

Learning from our staff and Users Experiences

6/10/2019 10

How to develop communication strategy?

Modernizing an integrated communication strategy

6/10/2019 11

Prepare

• Develop your communication strategy; Cascading down approach• Share with Audience; (Partnerships and ownerships concepts)• Develop your action plan with KPIs

Implement

• Work on 5 Es concept; Engage, empower, educate, energize, evaluate

• Utilize all potential resources• Migrate traditional ways!

Impact

• Listen to audience• Move toward trust not only satisfaction indicators!• Evaluate the impact on real time business; what's your Value added?• Learn to say thanks before, during and after the mission• Believe in change

How does it work?

6/10/2019 12

Engage, empower, educate, energize, evaluate

Participatory communication- Bio-annual (All)- By Departments

6/10/2019 13

National Days Celebrations

Annual Gatherings

Covering Social Activities

Engage, empower, educate, energize, evaluate

6/10/2019 14

How to promote, utilize the new and social Oriented tools in communication strategy?

Introduce new developments into communication tools

6/10/2019

Needs Assessments

Satisfaction

Trust

Employees Satisfaction

Survey

Communication

Channels

MeetingsMemosReports

IntranetWeekly Magazine

Bio-Annual reportsSocial Gathering

Change

Management

Be where users

Be

Adapt to change

Attractive, (internal) , Fresh /Rich Messages 15

USERs Affairs

Introduce new developments into communication tools

6/10/2019 16

Explore Discover Act

Interactive excellence Communication Unit

Innovative excellence Media

CenterPartners in

communications

Awareness and Thanks

Working Together

Innovativethinking

C

Engagementcooperation

C

C

C

Excellence Communication Department

6/10/2019 17

Excellence Communication Department

64th issues2nd issuesAwareness

and Thanks

6/10/2019 18

Excellence Communication DepartmentIntranet

6/10/2019 19

The role and position of the communication units in the organization structure and in the Culture of the Business lifecycle

Repositioning the communication department in the organization

6/10/2019 20

Developing interconnected communication in a statistical office implies:

Strong internal communication infrastructure

Engagement of all organization components toward the

achievements of goals and targets

Toward responsive communication department

6/10/2019 21

Modernization of Communication process within the organization structure is a very important dimension where GCC-Stat realize it early and devote special efforts in; Developing its dissemination and communication strategy, Develop the staffing and resources capacity Repositioning the role of communication department as a

main unit in the Org structure, and modernize its dissemination strategy.

Toward responsive communication department

6/10/2019 22

Shifting the culture: leading the change Improving the demand side and strengthening the role and relation with users to insure

relevancy and demand oriented,

the success in that will not be realized without; a strong role of the internal factor, well organized production and supportive units and engagements and harmony of all GCC-Stat staff in the

whole communication process!

Toward responsive communication department

6/10/2019 23

Finally;Communication is a JOURNEY

NOT a Destination!

Final word