1.

2. PROJECT BRIEF
CONCEPT
Seatquest is a smartphone game that uses gps(and humor) to guide the user through their NYCsubway ride. From stop to stop the game providesa series of challengesthe goal of which is to findthe most socially acceptable and comfortable seat.
3. PROJECT BRIEF
PROBLEM
Living in the congested city of New York can be very frustratingand getting around can be even worse. Everyday New Yorkersbrave the filthy, cramped subway systemoften spending hoursa day with nothing to do. If your lucky enough to have a smartphone,you may be so wrapped up in a game that you miss your stop.
SOLUTION
While Seatquest is ultimately a game for leisure also helps the userto be more aware of polite behavior and encourage New Yorkers tobe more respectful of each other. And with Seatquest will never let youmiss your stop again!
4. PROJECT BRIEF
5. CREATIVE BRIEF
BACKGROUND
SeatQuest is being done because it is a game that will allow users to escapefrom the unpleasantness of the NYC Subway, as well as increase awareness ofcommon behaviors that are irritating to others and guide the user through theirtrip by telling them where they are on their ride and when to get off.
TARGET AUDIENCEThe target audience is anyone with a smartphone who lives in New York City.Of this group, most likely liberal minded, educated individuals in the 1850 range.
6. CREATIVE BRIEF
OBJECTIVES
It should be FUNmeant to be an escape
It should increase awareness of taboos and norms
It should help guide users through the subway system
Do they play more than once?
Are people generally more polite after using/playing?Do users miss their stop/get lost in subway?
SINGLE MESSAGEThe target audience is anyone with a smartphone who lives in New York City.Of this group, most likely liberal minded, educated individuals in the 1850 range.
7. CREATIVE BRIEF
SINGLE MESSAGEThe most important message to tell the audience of SeatQuest is thatin cities like New York: everyone is frustrated with everyone else.
I believe that a major problem with large cities like New York is thatbecause of overcrowding and the fast pace, it is nearly impossible totreat everyone with sensitivity and kindnessit seems like everyoneis in your way.
What I hope SeatQuest can begin to embark on is the message thatwe all have these frustrations. When the user plays a game that makeslight of these situations, they can start to evaluate their own behaviorand act how they hope others will act.
8. CREATIVE BRIEF
DELIVERABLESThe message of SeatQuest should be apparent throughout the courseof interacting and playing the game.
TIMELINEAs currently gps is not available in the subway system, this game isntcompletely realistic yet. Already though the MTA uses countdowns fortrain arrivals and although they arent totally accurate, this is a goodindicator that internet access will soon be available.
9. USERS
10. PERSONA
NAME:
LOCATION:
STATUS:
OCCUPATION:
EDUCATION:
Kate Windel, 20
New York, NY
Single
Barista
High School Grad
Kate lives in the outskirts of New York. She spent a year backpacking after high school andhas job at a cafe across town. Shes able to save enough money each month to put towardstuitionfor college in the fall. Kate is a hard worker ($10/hr plus good tips) and is able to puta lot away every month. Because of this, she like to indulge once in a while, and recentlygot the newest iphone a few weeks ago. So far shes hooked. Shes been looking for the bestgames to play during her fairly long commute to work each day.
11. PERSONA
While Kate enjoys chatting with her customers, she also can get pretty fed up dealing withpeopleall day, every day. Between impatient customers during the lunch rush and pushypeople in the subway to and from work, life in New York can be frustrating to say the least.
Its easy to say that dreads the train ride home after a long day serving caf lattes. Theride to work each day is half an hour, not including waiting for the bus, so she has a lot oftime to kill. She usually listens to music on her iphone and plays games, but has recently beenso absorbed in her game of solitare or scrabble that she misses her stopwhich is the worst,because it means even more time on the dreadful subway.
12. USE CASE SCENARIO
Its early on a Thursday morning and Kate is excited to play a new game called SeatQuest on the way to work today. She gets to the 8th Av station and immediately opens the game thinking shell need to enter a lot of information such as which trains to take and where her destination is. To Kates surprise though, the
game already knows shes at the 8th Av station and tells her that the next N will arrive in 7 minutes.How cool! The game then asks for her destination and so she enters 34th St Herald Square. When the train arrives and the doors close, her first challenge begins. She stays wrapped up in the game until ittells her that the train is now at her destination.
The rest of Kates day goes by as usualthe morning is steady, lunch is a haze of people bustlingin and out in a hurry and the afternoon is slow. The only notable thing that happened wasthat there was one business man who spoke to her slowly and deliberately as if she were a childand was, of course, very picky about his order. Kate couldnt wait until he was gone.
After only a quick 15 minute break in between customers Kate has had a long day at the caf. She feels like she might fallasleepany second, so sheknowsshell need something to keep her awakeforher hour-long trip back home. Happily, when she opens the game on the downtown N platform,she is asked if she wants to continue her game from earlier in the day or start a new one. She feelslike she did pretty well in the morning, so she continues on in that game all the way home.
13. USE CASE SCENARIO
7amRise and Shine!
7:45Kate arrives at the 8th Avenue station. She had just downloaded a new game, SeatQuest, last night thatshes excited to play, because it uses gps to track her journey on the subway. She opens the app, and italready knows shes waiting for the N to arrive at 8th Av (and that the next train will arrive in 7 mins). It asks her for her final destination and she inputs 34th St.
7:55 The crowded train arrives. Christina gets a spot near a door and begins the game.
9am Kate arrives right on time for work at the caf.
Kate takes a quick break before the lunch break and grabs some lunch nearby.
5pmKate finishes her shift and is exhausted. Cant wait to play SeatQuest on the way home.
14. IDENTITY & BRANDING
15. LOGO
16. MOOD BOARDS
17. FLOW CHART,WIREFRAMES& STYLE GUIDE
18. FLOW CHART
19. WIREFRAMES
20. STYLE GUIDE
21. EXTRAS
22. CONTEXT SKETCH
23. AUDIO
AUDIOL Train with doors 00:44
Click 1 00:01
Click 2 00:01
Sax player in subway 02:46
Subway Etiquette Video 07:00
http://www.youtube.com/watch?v=gzHHuh7J8Bs