Building an intranet brand is a piece of

Mark Brookesand

Sandra Barber

1. Our intranet aims

• Social:• Relationship-building• Day-to-day news• Groups and events

• Business• Information • Resources• Collaboration

2. Our corporate visual identity

Our logo gave us a vibrant, colourful palette to work with

3. Our working culture • Efficient

• Effective• Creative• Collaborative• Transparent• Fun

4. Our corporate voice

• Warm• Friendly• Modern• Authentic • Plain English

STEP ONE: GET THE RIGHT NAME

STEP TWO: GET THE RIGHT LOGO

STEP THREE: GET THE RIGHT LOOK AND FEEL FOR THE SITE

• Vibrant• Friendly• Welcoming• Modern• Immediate• Easy• Unmistakably Staffordshire Housing Group

STEP FOUR: KEEP IT SEAMLESS BY BRANDING YOUR LAUNCH TOO

STEP FOUR: KEEP IT SEAMLESS BY BRANDING YOUR LAUNCH TOO

LIFE WITHOUT CAKE IS POSSIBLE …

BUT POINTLESS