INTEL INGREDIENT-MARKETING HISTORY

2006Market development strategy. Ex. Home entertainment and mobile devicesINTEL INGREDIENT-MARKETING HISTORY

INTEL INGREDIENT-MARKETING HISTORY

How Intel change ingredient-marketing history. What did it do so well in those initial campaigns?

Intel created a brand identity for their microprecessorIntel created a campaign in which consumer pulled the brand through the marketing process by asking for Intel Inside their tagline. This pull campaign was very successful and carried over to other Intel chips like the Atom, Centrino, and Pentium.

DidIntel lose something bydroppingthe IntelInside tagline or not?

By dropping Intel inside tagline we conclude if Intel lose Something. The tagline has been running since 1991, so Intel has lost brand identity and positioning with their dropping the Intel Inside marketing campaign. Intel Inside has such brand recognition and has successful campaign.

INTEL INGREDIENT-MARKETING HISTORY

**Should we add a video?**