integrity corporate profile - team v1 - 2013-05-20
TRANSCRIPT
ABOUT US | Integrity Marketing® brings the best of strategic marketing consultancy and creative marketing communication solutions. This is coupled by our experience in managing regional and global brands in the Middle East. We are a team of veteran marketers with over 50 years of collective experience, specializing in: Corporate Branding Corporate and Product Communication Direct Marketing
we're here to increase your brand worth.
ABOUT US | Integrity Marketing® is an international network of partner agencies scattered across 7 countries: Canada, Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Azerbaijan, Lebanon and Egypt. Over 100 in-house and outsourced team members are part of our international network, partners and affiliates.
who we are
OUR ADVANTAGE | Integrity Marketing® was one of the first strategic marketing agencies in the Middle East to bring both Science and Art of marketing management together under one roof, so that we mean more business for you. Our passionate team is highly skilled to integrate marketing solutions, rendering cost-efficient and faster time management to market operations.
why we are different
OUR SERVICES | Creative Design: Grab attention Advertising: Connect with your customers and build confidence Relationship Marketing: Get them to know you up close and personal Digital Marketing: Integrate solutions to inspire and convert customers Media Planning & Buying: Maximize your reach of quality customers Marketing Consultancy: Strategize and integrate executional plans
we're as good as our last idea.
OUR CLIENTS | UAE Prime Minister's Office National Bank of Abu Dhabi Abu Dhabi Finance Nakheel Dubai Chamber Emirates Competitiveness Council Meraas Development Dubai Infinity Holdings Nouran Concept Lighting Al-Nasr Club Reda Chemicals Air Arabia GM California Gardens Beirut Restaurants Forsa HSBC* Nestle* Procter & Gamble* Masterfoods*
* Senior Marketing Team past experience
we are as good as being trusted. again and again.
OUR BRAND IDENTITY MODEL | The customer experience framework is a powerful tool for building a comprehensive brand experience. It highlights all possible points where customers might come into contact with a brand, and it charts the customer's interaction with a brand throughout the brand experience.
brands are living souls.
BrandStrategy
BrandManagement
BrandIdentityCompany
Market
Messaging
Name
Logo Planning
Tools
Products&
Services
PR&
Events
Advertising
Evolution
PersonalInteractions
PrintMaterials
Environments
Monitoring&
Assesment
Training&
Adoption
DesignSystem
Assets
Tagline
Personality
Promise&
Experience
Customers
Category&
Position
Offering&
Architecture
BrandExperience
CO R P O R AT E & P R O D U C T C O M M U N I C A T I O N CAMPAIGNS | The art of selling requires marketing artists. Those who understand the human psyche and its decision making process.
what's an idea without true insights!
RELATIONSHIP MARKETING | Integrity Marketing® is at the cutting edge of Relationship Marketing. We assist businesses in developing profitable CRM and Loyalty Programs, customized to their unique business models. Our core competencies are in the areas of: Relationship Marketing Loyalty Program Design Customer Intelligence Customer Experience Management CRM & E-Marketing Strategy 1:1 Communication
getting you up close and personal with your customer.
MARKETING CONSULTANCY | We spare no effort in diving into analyzing every component of your business, and work to provide a thorough assessment and solid recommendations.The process covers: Competitive Analysis Market Research and Segmentation Brand Positioning Communication Programs Inspiring Briefs Tools to Assess Future Performance
we know nothing until we know everything.
The Fairmont, Office 507, Sheikh Zayed RoadP.O. Box: 212041, Dubai, United Arab EmiratesT +971 4 332 8188 (201) F +971 4 332 9959
www.integrity.ae | [email protected]
THANK YOU