M A R I T Z C X . C O M

P R O D U C T

Integration Capabilities

Take advantage of the most open CX platform on the market to integrate CX data with enterprise applications and push insights where they can drive action in the moment.

CX data is most powerful when it extends its own boundaries—when it flows freely to and from the enterprise systems that drive enterprise decision-making and frontline behavior. In fact, this is where the real payoff of a CX investment is experienced. After all, you may have the best customer data, the most insightful analysis, and the most actionable recommendations in the world. But if they fail to reach those who can implement them—in the moment when a customer experience is created—they’re nothing more than an academic exercise.

To truly benefit from CX insights, you need to push the data to the enterprise systems where decision makers and customer-facing employees live. Equally important, you need to glean customer data from those systems to create a holistic picture of who your customers are, what they feel, and what they need from you.

MaritzCX addresses this critical need with a framework we call CXFuel™. It includes a flexible architecture and a robust developer portal that make it simple to access your data through APIs, an integration hub with pre-built connectors for common enterprise systems, and relationships with a broad ecosystem of partners offering complementary products and services. It’s all about powering your success and helping you reach your CX goals faster than ever before.

A commitment to extensibility, including an open architecture and REST APIs that bring specific CX capabilities to a wide range of commercial and in-house applications.

A new Integration Hub that offers pre-built connectors to share CX data with enterprise systems including Salesforce, Adobe Analytics, Marketo, Oracle Sales Cloud, and Tableau.

A broad ecosystem of partners that complement MaritzCX products and services with offerings that cover everything from employee and channel engagement to management consulting and digital journey mapping.

Customer, product and other information resides in CRM software, ERP systems, MDM applications, legacy systems, shadow systems and probably a few more data siloes…Integrating this data is a technical challenge that most companies haven’t resolved over a few decades.

Source: Chuck Schaeffer, crmsearch.com

MaritzCX extends and enhances the value of your CX data with:

PRODUCT Integration Capabilities

M A R I T Z C X . C O M

WHEN CX INFORMATION FLOWS FREELY, EVERYONE WINS

MaritzCX customers looking to integrate CX data with commercial or in-house applications critical to their business can do so in two key ways:

1 Leverage our open architecture and REST APIs to share the CX data (and love) far and wide

The MaritzCX platform already gives you the power to collect customer data from dozens of touchpoints and instantly transform it into meaningful, actionable insights. But MaritzCX also helps you extend these vital CX capabilities to other applications with open APIs and convenient file transfer tools. And if your needs extend to custom development, we offer a comprehensive developer portal that includes API documentation, sample scripts, and a mobile SDK that makes it easy to embed surveys in mobile apps.

2 Take advantage of the new MaritzCX Integration Hub and its prebuilt connectors for common enterprise systems

If you’re a MaritzCX customer, you can access our Integration Hub to purchase prebuilt connectors that link CX data to common enterprise systems, including Salesforce, Adobe Analytics, Marketo, Oracle Sales Cloud, and Tableau. We’re always adding additional connectors to the hub, so please check back often for the latest plug-and-play ways to make your CX data even more extensible, actionable, and capable of driving success where it matters most.

Equally importantly, you can take advantage of the robust ecosystem of MaritzCX partners offering complementary products and services. Many of these partners leverage our open APIs to build their own connections with the MaritzCX platform, bringing direct customer insights anywhere they’re needed. For example, CX data can feed into an employee engagement solution, driving recognition and rewards—and the virtuous cycle of higher engagement and CX success that results.

65-000012-001 09/16 © 2016 MaritzCX is a registered trademark and SocialCX is a trademark of MaritzCX Holdings LLC. All Rights Reserved. All third-party trademarks are the property of their respective owners.

MaritzCX believes organizations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, as it happens. We help organizations increase customer retention, conversion and lifetime value by ingraining customer experience intelligence and action systems into the DNA of business operations. For more information, visit www.maritzcx.com.

Fuel Your Success by Linking CX Data with Enterprise Systems Today Visit www.maritzcx.com to learn how MaritzCX integration capabilities can bring new value to your CX data, enhance

enterprise decision-making and frontline action, and bring new levels of success to your program overall.

Survey Management API, which automates the survey process by importing recipient information after a transaction or other triggering event.

Case Management API, which gives you the ability to identify, document, and resolve CX issues from different applications.

Survey Response API, which allows you to extract an entire survey response from the platform and feed it into custom applications for reporting needs.

To demo a product or to contact MaritzCX call

North America +1 385.695.2800 I Asia Pacific +61 (0) 2 8397 8131 I UK & Ireland +44 (0)1494 590 600 I Germany +49 (0)40 369 833 0 maritzcx.demaritzcx.co.ukmaritzcx.commaritzcx.com

The Growing Family of MaritzCX

APIs Includes